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Salesforce Certified Pardot Consultant Practice Test - Questions Answers, Page 6

Question list

List of questions

Question 51

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An Administrator imported a list of trade show attendees and added them all to the same Pardot campaign. A few months later, the Administrator wants to pull a one-time list of all of these attendees

Question 52

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LenoxSoft would like to enable the Google AdWords connector in Pardot. Which of the following would you NOT advise them on before they enable the connector?

Question 53

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The marketing team you consult with wants to assign prospects to a sales user when the prospects meets at least one of the following criteria: * Successfully complete a "Request a Quote" form, OR *

Question 54

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Lenoxsoft needs to sync their Salesforce custom objects to Pardot prospects in order to run an automation rule. What is the first step in the process of setting up custom object syncing between the

Question 55

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Recommend a model to route qualified and unqualified leads across the business. Place in order from most qualified to least qualified lead. A.Low Grade | Low Score B.High Grade | Low Score

Question 56

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LenoxSoft is requesting a nurture campaign for cold leads. Anyone who clicks on the CTA they want to create a call campaign and anyone who doesn't click on the CTA they want them to eventually be de

Question 57

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Lenoxsoft uses their existing email sending platform to send a monthly promotional email to subscribers on the 15th of each month. They are beginning their Pardot implementation on the 5th and must

Question 58

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You are creating a new series of pay per click ads and want to track where a prospect originates when they arrive at your website. How would you set this up?

Question 59

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Lenoxsoft has a product line that is business to consumer. They use the Lead object, but the Contact and Account objects are combined. The Pardot Administrator wants to enable person accounts and un

Question 60

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LenoxSoft mentions that they would like to invest in a content strategy but is afraid they don't have the resources. What do you advise?

Question 51

An Administrator imported a list of trade show attendees and added them all to the same Pardot campaign. A few months later, the Administrator wants to pull a one-time list of all of these attendees. How should this be accomplished?

Run a segmentation rule based on the Pardot campaign

Run an automation rule based on the Pardot campaign

Look for the original list based on the Pardot campaign

Run a dynamic list based on the Pardot campaign

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Question 52

LenoxSoft would like to enable the Google AdWords connector in Pardot. Which of the following would you NOT advise them on before they enable the connector?

They should ensure their URL structures can handle parameters before verifying the connector.

The connector cannot be linked directly to an MCC account.

The connector will update all of their AdWords ads to include the tracking parameter, including those that were deleted or disabled.

The connector will make copies of their AdWords ads (not including those that were deleted or disabled) and include the tracking parameter in the URL for the new versions.

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Question 53

The marketing team you consult with wants to assign prospects to a sales user when the prospects meets at least one of the following criteria: * Successfully complete a "Request a Quote" form, OR * Has a score above 175 and a grade above B+ Which assignment model will best achieve their goals?

Completion Action

Automation rule match All

Automation rule match Any

Page Action

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Question 54

Lenoxsoft needs to sync their Salesforce custom objects to Pardot prospects in order to run an automation rule. What is the first step in the process of setting up custom object syncing between the two systems?

Create the Pardot custom object on the prospect level before the prospect Account level

Configure the Salesforce custom object to relate to th< account, lead, or contact

Adjust the sync behavior on the pardot custom object to use the Salesforce value

Perform a full Pardot database sync, prior to creating the Salesforce custom object

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Question 55

Recommend a model to route qualified and unqualified leads across the business. Place in order from most qualified to least qualified lead. A.Low Grade | Low Score B.High Grade | Low Score

High Grade | High Score D. Low Grade | High Score

CDAB

ABDC

CBDA

CDBA

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Question 56

LenoxSoft is requesting a nurture campaign for cold leads. Anyone who clicks on the CTA they want to create a call campaign and anyone who doesn't click on the CTA they want them to eventually be deleted (sent to recycle bin). What objects in Pardot & SFDC would you use?

Pardot Engagement Program

Salesforce Queue

Pardot Automation Rule

Pardot Static List

Pardot Marketing Campaign

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Question 57

Lenoxsoft uses their existing email sending platform to send a monthly promotional email to subscribers on the 15th of each month. They are beginning their Pardot implementation on the 5th and must send the email on time. They have asked to focus on the minimum setup in Pardot in order to meet their email send deadline. Based on the above constraints, what should the Consultant determine to be the first steps in Pardot?

Set up a Pardot campaign, import necessary subscriber lists, and transfer email templates to Pardot.

Implement Pardot tracking code, set up email authentication, and create page actions for website views.

Create a folder structure, import, and map sales users, and transfer email templates into Pardot.

Set up email authentication, import necessary subscriber lists, and transfer email templates into Pardot.

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Question 58

You are creating a new series of pay per click ads and want to track where a prospect originates when they arrive at your website. How would you set this up?

Create a Pardot campaign for each pay per click ad and place the tracking code on the landing page

Create a custom redirect for each pay per ad click and and select a Pardot campaign for each custom redirect

Create a custom redirect for each pay per click ad and use a completion action to add the prospects to a list

Create a custom redirect for each pay per click ad and use an automation rule to add the prospects to a list

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Question 59

Lenoxsoft has a product line that is business to consumer. They use the Lead object, but the Contact and Account objects are combined. The Pardot Administrator wants to enable person accounts and understand how this configuration affects the syncing from Pardot to Salesforce. Given default Pardot and Salesforce syncing behavior, which statement is correct when Person Account are enabled?

Pardot will create a lead record in Salesforce, and when the lead is converted, Pardot will sync with contact and account.

Pardot will create a lead record in Salesforce, and when the lead is converted, Pardot will sync with the person account.

The Salesforce contact level and account level fields will only sync with prospect fields in Pardot.

The Salesforce person account record will only sync with the prospect record in Pardot.

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