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Microsoft MB-220 Practice Test - Questions Answers, Page 23

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Question 221

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You are showing the marketing team how to measure campaign effectiveness with the built-in dashboards in Dynamics 365 Customer Insights - Journeys

A team member asks where they can find the metric that shows how many emails had at least one link selected, as a percentage of the total number of emails that were delivered as part of a customer journey.

You need to tell the team which section of the built-in aggregate channel analytics dashboard contains a key performance indicator (KPI) that provides this information.

Which section contains the relevant KPI?

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Question 222

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You are a Dynamics 365 Marketing functional consultant.

You need to create a customer journey to capture responses. You complete all the configuration tasks in Dynamics 365 Marketing. However, upon monitoring the journey statistics you notice that nothing was triggered.

What should you do to fix this issue?

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Question 223

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You are working with Dynamics 365 Customer Insights - Journeys

The marketing department wants to know what information can be used to dynamically personalize email messages. Which two types of items can be placed in a message as dynamic values? Each correct answer presents a complete solution. NOTE: ach correct selection is worth one point.

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Question 224

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DRAG DROP

You work for a retail company.

The Sales department asked you to create a method that will:

1. identify when a lead is ready to be sold to. and

2. automatically move the lead to the Sales-Acceptance stage of the lead lifecycle.

Which four actions must you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order

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Question 225

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DRAG DROP

You are managing marketing segments in Dynamics 365 Customer Insights - Journeys.

You need to titter contacts to create segments so that you can use the segments in Journeys.

How should you filter contacts tor different segment types? To answer, move the appropriate segment type from the column on the left to its filter option on the right. You may use each segment type once, more than once, or not at all.

NOTE: Each correct match is worth one point.


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Question 226

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Your marketing department uses Dynamics 365 Customer Instghts - Journeys to register and manage their marketing campaigns

You need to add the campaign table in the same site map as the new Customer Insights - Journeys features m order to allow marketing to work from a single app.

What should you do after opening the marketing app?

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Question 227

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Your company recently collected contact information from booth visitors at an industry conference. After the conference, you create a customer journey that emails the new contacts, inviting them to a webmar.

While your customer journey is still active, you want to identify reasons why some recipients fail to complete the journey.

What are two steps you should take? Each correct answer presents part of the solution.

NOTE: Each coned selection is worth one point.

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Question 228

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You work for a non-profit organization that sends a yearly progress summary and thank you email to both their donors and volunteers. Although the emails sent are very similar, the main (hero) image and some call-to-actions can differ based on the contact type.

For simplicity, the content designer wants to design a single email design and add conditions to the content based on the contact type.

On which two design elements are you able to add conditions? Each correct answer presents a complete solution.

NOTE: Each correct selection is worth one point.

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Question 229

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DRAG DROP

You integrated a lead submission form on your company's website. Lead information submitted on the website must create a Lead record in Dynamics 365 Customer Insights - Journeys.

Marketing team members reported an issue with lead creation from the company's website. You need to identify the issue.

Which four actions should you perform in sequence? To answer, move the four appropriate actions from the list of actions to the answer are a. Arrange the four actions in the correct order.


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Question 230

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The default email footer for your organization is a content block that can be added by users when they create emails.

You need to ensure that the content and layout of the footer CANNOT be changed by users after the content block is added to an email.

What should you do?

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