Microsoft MB-220 Practice Test - Questions Answers, Page 13
List of questions
Question 121
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DRAG DROP
You are creating a survey using a Dynamics 365 for Marketing Surveys. You need to include multiple question types. Which survey question types presents the best choice for each scenario/example presented? To answer, drag the appropriate survey question to the scenario/example. Each survey question type may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Explanation:
References: https://docs.microsoft.com/en-us/dynamics365/customer-engagement/voice-of-customer/plan-survey
Question 122
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Note: In this section, you will see one or more sets of questions with the same scenario and problem. Each question presents a unique solution to the problem, and you must determine whether the solution meets the stated goals. More than one solution might solve the problem. It is also possible that none of the solutions solve the problem. You are a Dynamics 365 functional consultant for Contoso Ltd. Contoso has multiple Facebook pages for products and services. Your marketing team has issued a help ticket stating that their Facebook Marketing posts have stopped working as of yesterday.
Solution: You enable social media in the default marketing settings to resolve the ticket.
Does this meet your goal?
Yes
No
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/mkt-settings-social-media
Question 123
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You need to set up a behavioral lead scoring model to identify leads who are sales ready.
You set your sales ready lead score to 50. Now you want to use the grading system to show which leads are Good, Average or Poor. Which two grading models should you use? Each correct answer presents a complete solution.
Good = 31 - 50 / Average = 11 - 30 / Poor = 0 - 10
Good = 36 - 50 / Average = 16 - 35 / Poor = 0 - 15
Good = 35 - 49 / Average = 15 – 34 / Poor = 0 - 14
Good = 35 - 50 / Average = 15 - 35 / Poor = 0 - 15
Explanation:
Incorrect answers:
C: the top score in this answer is 49. The top score should be 50.
D: a score of 15 is used in both the Average grade (15-35) and the Poor grade (0-15). The scores in each grade should not overlap.
Question 124
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Note: In this section, you will see one or more sets of questions with the same scenario and problem. Each question presents a unique solution to the problem, and you must determine whether the solution meets the stated goals. More than one solution might solve the problem. It is also possible that none of the solutions solve the problem. You are a Dynamics 365 functional consultant for Contoso Ltd. Contoso has multiple Facebook pages for products and services. Your marketing team has issued a help ticket stating that their Facebook Marketing posts have stopped working as of yesterday.
Solution: You reauthorize the Facebook social posting configuration to resolve the ticket.
Does this meet your goal?
Yes
No
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/mkt-settings-social-media
Question 125
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Note: In this section, you will see one or more sets of questions with the same scenario and problem. Each question presents a unique solution to the problem, and you must determine whether the solution meets the stated goals. More than one solution might solve the problem. It is also possible that none of the solutions solve the problem. You are a Dynamics 365 functional consultant for Contoso Ltd. Contoso has multiple Facebook pages for products and services. Your marketing team has issued a help ticket stating that their Facebook Marketing posts have stopped working as of yesterday.
Solution: You create a Facebook Social Posting Configuration to resolve the ticket.
Does this meet your goal?
Yes
No
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/mkt-settings-social-media
Question 126
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You are a Dynamics 365 Marketing functional consultant.
Your company wants to:
control access to Marketing features that could incur extra costs, and
make sure no extra costs are being incurred by exceeding existing Marketing subscription limits. Which three steps should you take? Each correct answer presents part of the solution.
Monitor the quantity of contacts and emails on the server.
Monitor the quantity of Marketing contacts and emails.
Monitor the quantity of landing pages.
Monitor Litmus accounts and the number of previews.
Create teams to be used in designer feature protection rules.
Explanation:
Reference: https://docs.microsoft.com/en-us/dynamics365/marketing/quota-management https://docs.microsoft.com/en-us/dynamics365/marketing/designer-feature-protection
Question 127
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You are a Dynamics 365 Marketing functional consultant at Contoso Ltd.
You need to configure the LinkedIn Lead Gen feature.
What are the two pre-requisites that must be applied before you are able to proceed with the configuration? Each correct answer presents part of the solution.
Create a strategy to match LinkedIn incoming leads to existing leads.
Have LinkedIn Profile with Campaign Manager enabled.
Grant the rightful users with the LinkedIn Lead Gen Forms Administrator or LinkedIn Lead Gen Forms Salesperson security roles.
Send a request to LinkedIn to allow the synchronization.
Have a LinkedIn Profile with Lead Gen Administrator enabled.
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/linkedin-lead-gen-integration https://docs.microsoft.com/en-us/dynamics365/marketing/linkedin-configuration
Question 128
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You are a functional consultant at Contoso. The EMEA sales manager wants you to configure Contoso’s landing page settings to capture activities by existing leads and contacts located in Belgium. You already configured the Default Marketing Page Configuration for Landing pages.
What should you do next to achieve your goal?
Update the Belgian landing page Matching Strategy.
Update the Default Matching Strategy located in Landing Page settings.
Update the Matching Strategy for the landing page in the Customer Journey.
Update the Default Matching Strategy located in Marketing settings.
Explanation:
Reference: https://docs.microsoft.com/en-us/dynamics365/marketing/mkt-settings-landing-pages
Question 129
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You are creating a marketing list.
You need the marketing list to be available for the subscription center. You set the marketing list to be a subscription list. What will the Marketing List Member Type Be?
Account
Lead
Customer
Contact
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/set-up-subscription-center
Question 130
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You are a marketing automation consultant. Your client wants to understand the benefits of using the natural language feature in Dynamics 365 Marketing. Which two statements explain why your client may want to use the Natural Language feature? Each correct answer presents part of the solution.
Using the Natural Language feature allows marketers to build marketing journeys using simple words to specify touch points in the customer journey.
Using the Natural Language feature allows marketers to build segments using simple words to specify what audience they want to target.
When looking at a Marketing Journey created by another user, the Natural Language feature makes it easier to understand the logic of the journey and decide whether it meets the campaign goals.
When looking at a segment created by another user, the Natural Language feature makes it easier to understand the logic of the segment and decide whether it meets the target profile for a campaign.
Explanation:
Reference: https://docs.microsoft.com/en-us/dynamics365-release-plan/2021wave2/marketing/dynamics365-marketing/use-natural-language-create-targeted-segments https://docs.microsoft.com/en-us/dynamics365/marketing/real-time-marketingnatural-language
Question