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LenoxSoft's marketing team wants to use one repeating program to continually nurture cold and unengaged leads, but wants the content for the emails sent through the program to be tailored based on how many times the prospect has entered the program. They have decided to create a custom field called 'Repeated Engagement' and increment that field by +1 each time a prospect enters the program. Using this method, how should the team meet this need?
'How could the prospect field 'Marketing Cloud Account Engagement Hard Bounce' be updated so a prospect becomes mailable?
which two considerations should be made when implementing an account-based marketing strategy? Choose 2 answers
LenoxSoft has a 'Demo Request' landing page that is getting a lot of views, but not very many submissions. The marketing manager has the following requirements: * Receive a notification when prospects view the page, but do not submit to see if they can retarget. * Receive one notification per prospect. How should a consultant accomplish this in Marketing Cloud Account Engagement?
LenoxSoft dispatches service technicians to customer locations when their hardware is malfunctioning. After a service call, a customer service satisfaction rating is recorded and stored on the Case object in Salesforce. The LenoxSoft marketing team would like to use a high (>8) rating to classify a prospect as 'Satisfied.' Satisfied customers need to be automatically added to a specific engagement program for future up-selling. What process would accomplish this in Marketing Cloud Account Engagement?
LenoxSoft is using a repeating Engagement Studio program to send prospects who complete a specific form a series of emails, increase the prospect score when the emails are engaged with, and notify an assigned user if the call to action in the email is completed. Prospects should only repeat the program when the form is completed again. How should LenoxSoft add the prospects?
LenoxSoft wants to foster a closer relationship between customers and their customer success team. Each customer account is owned by a LenoxSoft success team member, who should be the sender of all Marketing Cloud Account Engagement emails sent to any contacts at that account. Which setting would make the Marketing Cloud Account Engagement email send from the appropriate success team member?
What is true about grading? [Choose two answers]
What is true about custom redirects? [Choose two answers]
LenoxSoft has very specific lead qualification criteria that must be met before assigning prospects to a sales rep: * The prospects must be located in Georgia or Florida. * The prospects must submit their 'Request a Demo' form. When this criteria is met, they want to automatically assign the prospects to a sales rep. 'State' is a required field on the 'Request a Demo' form. How should LenoxSoft automate assigning these leads?

Question 32 - Certified Marketing Cloud Account Engagement Consultant discussion

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LenoxSoft using Marketing Cloud Account Engagement Pro is rolling out a new lead generation campaign where prospects register for a trade show on a Marketing Cloud Account Engagement-hosted landing page. The consultant suggests creating two

A.
Marketing Cloud Account Engagement will automatically send underperforming landing page to recycle bin
Answers
A.
Marketing Cloud Account Engagement will automatically send underperforming landing page to recycle bin
B.
Marketing Cloud Account Engagement will automatically populate personalized information of each unique prospect.
Answers
B.
Marketing Cloud Account Engagement will automatically populate personalized information of each unique prospect.
C.
Marketing Cloud Account Engagement will give you content ideas for each landing page.
Answers
C.
Marketing Cloud Account Engagement will give you content ideas for each landing page.
D.
Marketing Cloud Account Engagement will determine which version of the landing page generated most conversions
Answers
D.
Marketing Cloud Account Engagement will determine which version of the landing page generated most conversions
Suggested answer: D
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asked 23/09/2024
Marc Casin Martinez
41 questions
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