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Salesforce Certified Marketing Cloud Account Engagement Consultant Practice Test - Questions Answers, Page 4

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Question 31

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LenoxSoft asks yOu about whether filtered prospects will be affected if they are registering for an event using your WebEx connector. What advice do you give them? You simply remind them that since registering for an event is a completion action it will always run when a form is filled out.

Filtered prospects will not be registered for a webinar through a Marketing Cloud Account Engagement form since 'Register for a webinar' completion action and Marketing Cloud Account Engagement prospects who are filtered do not have completion actions applied to them.
Filtered prospects will not be registered for a webinar through a Marketing Cloud Account Engagement form since 'Register for a webinar' completion action and Marketing Cloud Account Engagement prospects who are filtered do not have completion actions applied to them.
That may happen occasionally, but they shouldn't worry too much since most filtered prospects are usually staff members.
That may happen occasionally, but they shouldn't worry too much since most filtered prospects are usually staff members.
Filtered prospects for the webinar either by removing the filter or having the filtered prospects register through the WebEx registration form itself.
Filtered prospects for the webinar either by removing the filter or having the filtered prospects register through the WebEx registration form itself.
Filtered prospects will not be registered for a webinar through a Marketing Cloud Account Engagement form, but you can still register your
Filtered prospects will not be registered for a webinar through a Marketing Cloud Account Engagement form, but you can still register your
Suggested answer: C
asked 23/09/2024
Joseph Lewis
44 questions

Question 32

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LenoxSoft using Marketing Cloud Account Engagement Pro is rolling out a new lead generation campaign where prospects register for a trade show on a Marketing Cloud Account Engagement-hosted landing page. The consultant suggests creating two

Marketing Cloud Account Engagement will automatically send underperforming landing page to recycle bin
Marketing Cloud Account Engagement will automatically send underperforming landing page to recycle bin
Marketing Cloud Account Engagement will automatically populate personalized information of each unique prospect.
Marketing Cloud Account Engagement will automatically populate personalized information of each unique prospect.
Marketing Cloud Account Engagement will give you content ideas for each landing page.
Marketing Cloud Account Engagement will give you content ideas for each landing page.
Marketing Cloud Account Engagement will determine which version of the landing page generated most conversions
Marketing Cloud Account Engagement will determine which version of the landing page generated most conversions
Suggested answer: D
asked 23/09/2024
Marc Casin Martinez
41 questions

Question 33

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An admin user would like to create a User Role for a new marketing intern to only have the ability to view prospect lists and emails that have already been sent. Which of the following is the best way for the Admin user to set up this role for the intern if LenoxSoft has an Ultimate level account?

Set the intern up in the Default 'Marketing' User Role
Set the intern up in the Default 'Marketing' User Role
Set the intern up in the Default 'Marketing Intern' User Role
Set the intern up in the Default 'Marketing Intern' User Role
Create a Custom User Role with only the options to 'view' lists and 'view' emails selected
Create a Custom User Role with only the options to 'view' lists and 'view' emails selected
Create a Custom User Role with only the options to 'view' & 'edit' lists and 'view' emails selected
Create a Custom User Role with only the options to 'view' & 'edit' lists and 'view' emails selected
Suggested answer: C
asked 23/09/2024
Kellen Winters
40 questions

Question 34

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LenoxSoft wants to test all elements of their email, including variable tags, link clicks, and how the email looks on all email. Which testing strategy should you recommend to the all the elements?

Use individual email test
Use individual email test
Use multivariate test & Review email preview
Use multivariate test & Review email preview
Use rendering test and send to Test List
Use rendering test and send to Test List
Use A/B test
Use A/B test
Suggested answer: C
asked 23/09/2024
Manuel Jong
43 questions

Question 35

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LenoxSoft wanted to deduct a prospect's score by 100 points if they visited their careers page on the website, what would be the best recommendation to implement?

Page action
Page action
Custom redirect
Custom redirect
Completion action
Completion action
Automation rule
Automation rule
Suggested answer: A
asked 23/09/2024
FOTIS FOURLIAS
47 questions

Question 36

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Lenoxsofts licensing software is based on annual contract renewals. The marketing department is struggling to send reminders to customers, and the sales department has no insight into what reminders marketing is sending. Lenoxsoft uses the custom field 'Contract' which contains the value 'Renewed' for prospects who have already renewed or is blank is they have yet to renew. Lenoxsoft wishes to set up an Engagement program that does the following: - Automatically adds/removes Prospects to the Renewal Engagement program based on their renewal status - Sends a series of reminders to Prospects who have NOT yet renewed - Gives sales continuous insight into prospect engagement with the program. Based on the requirements outlined, which of the following is the best process for Lenoxsoft to set up?

Build an automation rule with the criteria of :: Prospect Custom Field:: contract:: is:: blank. Add an action of 'Add to List' and an action of 'Notify assigned user.'
Build an automation rule with the criteria of :: Prospect Custom Field:: contract:: is:: blank. Add an action of 'Add to List' and an action of 'Notify assigned user.'
Build a dynamic list with the criteria of:: Prospect Custom Field :: Contract:: is:: blank. Associate the list to the Renewal Engagement program and add an action of 'Notify assigned user' at intervals.
Build a dynamic list with the criteria of:: Prospect Custom Field :: Contract:: is:: blank. Associate the list to the Renewal Engagement program and add an action of 'Notify assigned user' at intervals.
Build a segmentation rule with the criteria of :: Prospect Custom Field :: Contract:: is :: Renewed and an action of 'Add to list' and an action of 'Notify assigned user.'
Build a segmentation rule with the criteria of :: Prospect Custom Field :: Contract:: is :: Renewed and an action of 'Add to list' and an action of 'Notify assigned user.'
Build a segmentation rule with the criteria of :: Prospect Custom Field :: Contract:: is :: Renewed and an action of 'Add to list' and an action of 'Notify assigned user.'
Build a segmentation rule with the criteria of :: Prospect Custom Field :: Contract:: is :: Renewed and an action of 'Add to list' and an action of 'Notify assigned user.'
Suggested answer: B
asked 23/09/2024
Jerin cherian
37 questions

Question 37

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LenoxSoft has had a Product Interest form live on their website for the past 3 months. They would like to make sure that, moving forward, every time the form is submitted, a custom field is updated. They also want to update that custom field for anyone who has submitted the form before today. What combination of automation tools should LenoxSoft use to achieve this?

Automation rule and completion action
Automation rule and completion action
Dynamic list and automation rule
Dynamic list and automation rule
Completion action and dynamic list
Completion action and dynamic list
Segmentation rule and completion action
Segmentation rule and completion action
Suggested answer: A
asked 23/09/2024
Manoj A Rajan
40 questions

Question 38

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LenoxSoft has a grading profile for business units in both United States and Canad a.Both profiles contain options for the industry field and several prospects with the grade of 'A'. What do we know about LenofSoft current grading strategy?

LenoxSoft uses an automation rule to match the criteria US or canada to make a grading impact.
LenoxSoft uses an automation rule to match the criteria US or canada to make a grading impact.
LenoxSoft added location based criteria
LenoxSoft added location based criteria
LenoxSoft must add prospect to a dynamic list
LenoxSoft must add prospect to a dynamic list
LenoxSoft uses location based scoring categories .
LenoxSoft uses location based scoring categories .
Suggested answer: A
asked 23/09/2024
Eli Thompson
33 questions

Question 39

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Prior to starting implementation, LenoxSoft wishes to consolidate all their data within Salesforce. They currently use three different systems, including Salesforce, to manage their customer dat a.All data does NOT currently reside in one system, and Lenoxsoft wants Salesforce to be the primary system for customer records. What is the first step Lenoxsoft should take to allow Salesforce to become the primary recordholder?

Add custom prospect fields to Marketing Cloud Account Engagement and map to Salesforce.
Add custom prospect fields to Marketing Cloud Account Engagement and map to Salesforce.
Import and merge existing records from all systems to Marketing Cloud Account Engagement
Import and merge existing records from all systems to Marketing Cloud Account Engagement
Import and merge existing records from all systems to Salesforce
Import and merge existing records from all systems to Salesforce
Add custom account fields to Marketing Cloud Account Engagement and map to Salesforce
Add custom account fields to Marketing Cloud Account Engagement and map to Salesforce
Suggested answer: C
asked 23/09/2024
fadi kako
45 questions

Question 40

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LenoxSoft wants to create Contacts instead of Leads or sync with Person Account records. What step should the consultant recommend?

Locate the relevant documentation and follow the steps to enable.
Locate the relevant documentation and follow the steps to enable.
Update your Salesforce connector user permissions
Update your Salesforce connector user permissions
Contact Marketing Cloud Account Engagement Support to enable the necessary connector behavior
Contact Marketing Cloud Account Engagement Support to enable the necessary connector behavior
Update your field mappings by going to Admin > Configure Fields
Update your field mappings by going to Admin > Configure Fields
Suggested answer: C
asked 23/09/2024
Mike van den Berg
37 questions
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