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Question 153 - Certified Marketing Cloud Account Engagement Specialist discussion

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How can you set a prospect's first touch campaign?

A.
Using automation rules.
Answers
A.
Using automation rules.
B.
Using completion actions
Answers
B.
Using completion actions
C.
None of the above
Answers
C.
None of the above
D.
Using segmentation rules.
Answers
D.
Using segmentation rules.
Suggested answer: B

Explanation:

A prospect's first touch campaign is the campaign that is associated with the prospect when they are created in Marketing Cloud Account Engagement.This campaign can be set using completion actions, which are actions that Marketing Cloud Account Engagement executes after a prospect successfully completes a desired activity, such as submitting a form or clicking a custom link1.Completion actions can be configured to change the prospect's campaign to the one that is associated with the form or custom link

asked 23/09/2024
Michael Akinpelu
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