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Question 158 - Certified Marketing Cloud Account Engagement Specialist discussion

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LenoxSoft's marketing team shares a list of company names of all external visitors on their website with the regional sales managers. The regional managers use this list for cold calling and for insight on whether any recent opportunities are active on their site.

Which sequence of steps should the Marketing Cloud Account Engagement Administrator take to automate this process?

Choose one answer

A.
Enable Send daily prospect activity emails (for all prospects); Enable Page Actions to notify managers.
Answers
A.
Enable Send daily prospect activity emails (for all prospects); Enable Page Actions to notify managers.
B.
Enable Visitors Filters for a specific IP range; Enable Page Actions to notify managers.
Answers
B.
Enable Visitors Filters for a specific IP range; Enable Page Actions to notify managers.
C.
Enable Visitor Filters for a specific IP range; Enable Send daily visitor activity emails.
Answers
C.
Enable Visitor Filters for a specific IP range; Enable Send daily visitor activity emails.
D.
Enable Send daily visitor activity emails; Enable Send daily prospect activity emails (for my prospects).
Answers
D.
Enable Send daily visitor activity emails; Enable Send daily prospect activity emails (for my prospects).
Suggested answer: C

Explanation:

The sequence of steps that the Marketing Cloud Account Engagement Administrator should take to automate this process is to enable Visitor Filters for a specific IP range and enable Send daily visitor activity emails. Visitor Filters allow you to filter out the internal traffic from your website analytics, such as your own employees or vendors. By filtering out a specific IP range, you can ensure that only external visitors are tracked by Marketing Cloud Account Engagement. Send daily visitor activity emails allow you to receive a daily email with a list of all the visitors who have visited your website in the past 24 hours, along with their company name, location, and pages viewed.By enabling this feature, you can share the list of external visitors with the regional sales managers automatically

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asked 23/09/2024
Chris Ngobili
39 questions
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