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Question 165 - Certified Marketing Cloud Account Engagement Specialist discussion

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What does the Google Analytics connector allow Marketing Cloud Account Engagement to do?

A.
Update the conversion field in Google Analytics.
Answers
A.
Update the conversion field in Google Analytics.
B.
Sync prospects with Google AdWords.
Answers
B.
Sync prospects with Google AdWords.
C.
Send emails to prospects from Gmail.
Answers
C.
Send emails to prospects from Gmail.
D.
Append UTM parameters to a prospect record.
Answers
D.
Append UTM parameters to a prospect record.
Suggested answer: D

Explanation:

The Google Analytics connector allows Marketing Cloud Account Engagement to append UTM parameters to a prospect record. UTM parameters are tags that you can add to the end of a URL to track the source, medium, campaign, term, and content of your web traffic. By connecting Marketing Cloud Account Engagement with Google Analytics, you can automatically add UTM parameters to your Marketing Cloud Account Engagement tracked links and sync them with the prospect records.This allows you to see how your prospects are interacting with your online campaigns and measure their effectiveness

asked 23/09/2024
Charles Manser
48 questions
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