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Salesforce Certified Marketing Cloud Consultant Practice Test - Questions Answers, Page 2

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Question 11

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A publishing company has presented the following:

* A need to send renewal reminders to customers whose subscriptions expire in 15 days and 7 days.

* A campaign needs to be created and managed by a general marketing user who will not have administrative rights and who is not technical.

* The customer's expiration date is included in the data file.

What component should the customer's solution include?

Choose 3 answers

Suppression list
Suppression list
Data Filter
Data Filter
Triggered Send
Triggered Send
Template-based emails
Template-based emails
Automation Studio
Automation Studio
Suggested answer: B, D, E
asked 23/09/2024
Mark Espena
25 questions

Question 12

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Analyst of The Northern Trail Outfitters (NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO's Business Units:

* Number of Sends

* Delivery Rate

* Overall Bounce Rate

* Block Bounce Rate

* Open Rate

* Click Rate

* Complaint Rate

* Unsubscribe Rate

Which email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information?

Campaign Email Tracking Report
Campaign Email Tracking Report
Email Performance Over Time Report
Email Performance Over Time Report
Email Send Report
Email Send Report
Account Send Summary Report
Account Send Summary Report
Suggested answer: A
asked 23/09/2024
David Hartnett
41 questions

Question 13

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Northern Trail Outfitters (NTO) wants to better understand subscriber behavior on their website upon arrival via an email message. A local member of a Marketing Cloud user group mentioned the Web Analytics Connector.

Which benefit is offered by installing the Web Analytics Connector in a Marketing Cloud account?

Choose 3 answers

Use the web analytics platform to trigger behavioral remarketing emails.
Use the web analytics platform to trigger behavioral remarketing emails.
Track web activity from a click on an email URL back to a specific email campaign.
Track web activity from a click on an email URL back to a specific email campaign.
Pass web conversion data back into Marketing Cloud for use in email reporting.
Pass web conversion data back into Marketing Cloud for use in email reporting.
Recognize web traffic as originating from email instead of another channel.
Recognize web traffic as originating from email instead of another channel.
Match subscribers to web activity by passing Subscriber ID through email links.
Match subscribers to web activity by passing Subscriber ID through email links.
Suggested answer: B, D, E
asked 23/09/2024
Nicholas Stoner
41 questions

Question 14

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A customer wants to integrate their website with Marketing Cloud so that users can update their marketing communication preferences. The customer has in-house web development resources available and is interested in leveraging tools such as Journey Builder in the future.

What solution should the consultant propose, given the customer's requirements and available resources?

Configure a relational data structure using Data Extensions and consult with the customer on API integration with their website.
Configure a relational data structure using Data Extensions and consult with the customer on API integration with their website.
Configure a data structure using Lists and leverage a SmartCapture form that the client can iFrame into their website.
Configure a data structure using Lists and leverage a SmartCapture form that the client can iFrame into their website.
Configure a relational data structure using Data Extensions and leverage a SmartCapture form that is hosted in Landing Pages.
Configure a relational data structure using Data Extensions and leverage a SmartCapture form that is hosted in Landing Pages.
Configure a data structure using Lists and leverage the out-of-the-box Preference Center.
Configure a data structure using Lists and leverage the out-of-the-box Preference Center.
Suggested answer: A
asked 23/09/2024
Gaston Cruz
37 questions

Question 15

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Northern Trail Outfitters (NTO) wants its monthly distributor newsletter email to appear to be sent on behalf of the subscriber's account representative without segmenting the audience by sales representative.

How should this distributor-specific sender profile be configured in the Marketing Cloud?

Choose 2 answers

Pick "Choose from list," selecting the from name and from email values from the list of account users.
Pick "Choose from list," selecting the from name and from email values from the list of account users.
Utilize data extension AMPScript lookups to dynamically populate the from name and from email values.
Utilize data extension AMPScript lookups to dynamically populate the from name and from email values.
Match the external keys of the sender profile and data extension containing account representative details.
Match the external keys of the sender profile and data extension containing account representative details.
Populate substitution strings in the sender profile for the profile attributes containing from name and from email values.
Populate substitution strings in the sender profile for the profile attributes containing from name and from email values.
Suggested answer: B, D
asked 23/09/2024
megat ilham
35 questions

Question 16

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A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following:

* They currently have 3 million customers.

* They email customers twice a week with no known deliverability issues.

* Their contract includes one Sender Authentication Package (SAP).

What response articulates proper IP warming?

Choose 2 answers

IP ramp-up takes four to six weeks to be able to fully send to all 3 million customers.
IP ramp-up takes four to six weeks to be able to fully send to all 3 million customers.
IP ramp-up can be accelerated by migrating to pre-warmed IP addresses.
IP ramp-up can be accelerated by migrating to pre-warmed IP addresses.
IP ramp-up is important to establish a positive sender reputation.
IP ramp-up is important to establish a positive sender reputation.
IP ramp-up can be bypassed, given their historical lack of deliverability issues.
IP ramp-up can be bypassed, given their historical lack of deliverability issues.
Suggested answer: A, C
asked 23/09/2024
Matteo Di Pomponio
41 questions

Question 17

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A consultant is configuring Marketing Cloud Connect in Marketing Cloud. The customer requires that integrated users only have access to Sales Cloud data visible to them in their Salesforce account.

How would the consultant ensure that this requirement is met?

Check the Scope by User box in Marketing Cloud.
Check the Scope by User box in Marketing Cloud.
Create a User in Sales Cloud with a System Administrator Profile.
Create a User in Sales Cloud with a System Administrator Profile.
Ensure that the User has the correct profile in Marketing Cloud.
Ensure that the User has the correct profile in Marketing Cloud.
Ensure that the User is assigned as System Administrator in Sales Cloud.
Ensure that the User is assigned as System Administrator in Sales Cloud.
Suggested answer: A
asked 23/09/2024
Srikrushna Patro
34 questions

Question 18

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A user in Marketing Cloud needs to send an email to a Salesforce Report via a Guided Send process.

How should the consultant meet this requirement?

Create a Salesforce Data Extension for the user to select during a Guided Send.
Create a Salesforce Data Extension for the user to select during a Guided Send.
Assign the integrated user the Marketing Cloud AppExchange User permission set in Sales Cloud.
Assign the integrated user the Marketing Cloud AppExchange User permission set in Sales Cloud.
Create data validation rules for the integrated user in Sales Cloud.
Create data validation rules for the integrated user in Sales Cloud.
Add custom links to the page layouts in Marketing Cloud
Add custom links to the page layouts in Marketing Cloud
Suggested answer: A
asked 23/09/2024
dion alken
40 questions

Question 19

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A customer wants to send an email from Sales Cloud on behalf of the record owner.

How should the consultant meet this requirement?

Choose 2 answers

Use the Organization-Wide Email address.
Use the Organization-Wide Email address.
Use a custom Delivery Profile.
Use a custom Delivery Profile.
Use a custom Send Classification.
Use a custom Send Classification.
Use the Send From Record Owner option
Use the Send From Record Owner option
Suggested answer: C, D
asked 23/09/2024
HAZEM SHAIKHANI
45 questions

Question 20

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A customer wants to perform an email send to a subset of a Synchronized Data Extension filtered on custom object data and return tracking to the Sales Cloud.

What approach should the consultant recommend?

Choose 2 answers

Use Data Stream to sync Sales Cloud objects to the Marketing Cloud.
Use Data Stream to sync Sales Cloud objects to the Marketing Cloud.
Use Data Filters or Query Activities to output a Sendable Salesforce Data Extension.
Use Data Filters or Query Activities to output a Sendable Salesforce Data Extension.
Use Query Activities to create a Sendable Synchronized Data Extension.
Use Query Activities to create a Sendable Synchronized Data Extension.
Use Data Filters to segment data to output a Sendable Data Extension
Use Data Filters to segment data to output a Sendable Data Extension
Suggested answer: A, B
asked 23/09/2024
test fdf
47 questions
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