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Salesforce Certified Marketing Cloud Consultant Practice Test - Questions Answers, Page 3

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Question 21

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Northern Trail Outfitters (NTO):

* Employs Email Specialists responsible for creating content, testing, sending emails, defining the activities for Automation Studio, and creating automations.

* Prefers not to use custom roles unless it is absolutely necessary.

* Email Specialist resides in multiple business units.

Using best practices, how should a consultant create and assign roles for NTO?

Create a custom Email Specialist role with needed permissions and assign it to the Email Specialists.
Create a custom Email Specialist role with needed permissions and assign it to the Email Specialists.
Alter the roles of Content Creator and Data Manager by denying permissions and then assign the roles to the ' Email Specialists.
Alter the roles of Content Creator and Data Manager by denying permissions and then assign the roles to the ' Email Specialists.
Check "Allow" automation permissions for the Content Creator Role and assign it to the Business Units.
Check "Allow" automation permissions for the Content Creator Role and assign it to the Business Units.
Check "Allow" automation permissions for the Content Creator Role and assign it to the Email Specialists
Check "Allow" automation permissions for the Content Creator Role and assign it to the Email Specialists
Suggested answer: D
asked 23/09/2024
Paul Beugelsdijk
40 questions

Question 22

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Northern Trail Outfitters (NTO) needs to provide an IT staff member with access to Marketing Cloud.

The staff member needs to perform the following tasks:

* Maintain NTO's master suppression list

* Configure data relationships

* Create new subscriber attributes

Which role should be assigned to the IT staff member?

Analyst
Analyst
Data Manager
Data Manager
Administrator
Administrator
Content Creator
Content Creator
Suggested answer: B
asked 23/09/2024
- Paulo Fonseca
38 questions

Question 23

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A customer plans to configure multiple business units (BU) to support the digital marketing efforts of five international offices.

Which reasons warrants this implementation? Choose 2 answers.

Support non-English responses with Reply Mail Management.
Support non-English responses with Reply Mail Management.
Localized language and display options based on location and culture.
Localized language and display options based on location and culture.
Tracking information for campaigns sent by each office.
Tracking information for campaigns sent by each office.
Localized physical mailing address displayed in the default email footer
Localized physical mailing address displayed in the default email footer
Suggested answer: B, C
asked 23/09/2024
Luis Alfonso Rodriguez Castro
35 questions

Question 24

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Northern Trail Outfitters (NTO) has doubled in size over the last couple of years. Because of this growth they have decided to organize their company into Business Units to better manage operations.

Which statement is correct regarding the Business Unit functionality within Marketing Cloud?

Choose 2 answers

Business Units can have more than one parent Business Unit.
Business Units can have more than one parent Business Unit.
Subscribers can only appear in one Business Unit.
Subscribers can only appear in one Business Unit.
Business Units can mirror an organization's operational structure.
Business Units can mirror an organization's operational structure.
Business Units can share information with other Business Units.
Business Units can share information with other Business Units.
Suggested answer: C, D
asked 23/09/2024
Avinash Jindal
38 questions

Question 25

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A subscriber asked to be removed from a customer's email list multiple times by replying directly to the customer's marketing message, but continues to receive emails.

Which steps will solve how replies are managed by the application?

Choose 3 answers

Confirm that Reply Mail Management (RMM) is configured for the customer's account.
Confirm that Reply Mail Management (RMM) is configured for the customer's account.
Confirm that the RMM setting 'Unsubscribe Manual Requests' is set to YES.
Confirm that the RMM setting 'Unsubscribe Manual Requests' is set to YES.
Confirm that the RMM setting 'Delete auto-replies and out-of-office replies' is set to NO.
Confirm that the RMM setting 'Delete auto-replies and out-of-office replies' is set to NO.
Confirm that an email address was provided as the Routing Address for Remaining Replies.
Confirm that an email address was provided as the Routing Address for Remaining Replies.
Confirm that the subscriber's request contained one of the standard terms that qualify for automatic unsubscribe.
Confirm that the subscriber's request contained one of the standard terms that qualify for automatic unsubscribe.
Suggested answer: A, B, D
asked 23/09/2024
Marcelo I Sotelo S
36 questions

Question 26

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To fuel their expansion, Northern Trail Outfitters (NTO) recently acquired Eagle Outfitters (EO). There is currently a 30 percent overlap between the guests of each brand and they will be pursuing crossmarketing opportunities. It was recommended that their Marketing Cloud account now include a separate business unit for EO and the company secure a new sender authentication package for EO using the private domain e-EO.com.

Select the statement that correctly describes the implication of this recommendation.

Choose 2 answers

The IP address included in the sender authentication package will have the same reputation as the ones being used for NTO.
The IP address included in the sender authentication package will have the same reputation as the ones being used for NTO.
The EO business unit can also have the NTO authentication package applied simultaneously for cross-marketing emails.
The EO business unit can also have the NTO authentication package applied simultaneously for cross-marketing emails.
The private domain, e-EO.com, will be used for all link wrapping, image URLs, and landing page URLs.
The private domain, e-EO.com, will be used for all link wrapping, image URLs, and landing page URLs.
The e-EO.com domain will act as the from address for the emails and authenticate using SPF, SenderlD, and DKIM authentication.
The e-EO.com domain will act as the from address for the emails and authenticate using SPF, SenderlD, and DKIM authentication.
The email headers for EO will still reflect the private domain for NTO since that is the parent company.
The email headers for EO will still reflect the private domain for NTO since that is the parent company.
Suggested answer: C, D
asked 23/09/2024
Andrey Zhukovskiy
36 questions

Question 27

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The customer has these requirements for storing engagement data in their data warehouse:

* All email open and click activity must be pulled daily from the Marketing Cloud.

* Output files must meet the specific requirements for the data warehouse.

* All the activity must be provided via FTP in one file.

Which automation workflow meets the customer requirements?

Report activity that generates Recent Send Summary report > Report delivered directly to FTP
Report activity that generates Recent Send Summary report > Report delivered directly to FTP
Extract activity of Tracking Extracts that combines data into required file > Transfer activity
Extract activity of Tracking Extracts that combines data into required file > Transfer activity
Query activity to pull data view information > Extract activity of data extension > Transfer activity
Query activity to pull data view information > Extract activity of data extension > Transfer activity
Extract activity of data view tables > Query activity to create the required file > Transfer activity
Extract activity of data view tables > Query activity to create the required file > Transfer activity
Suggested answer: C
asked 23/09/2024
Marco Morsiani
45 questions

Question 28

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A daily deal website is concerned with their sender reputation and needs consistent visibility into subscribers who report their email as spam.

How can they determine which subscribers reported their email as spam so they can flag those records in their customer service database?

An automation that queries the Complaint data view.
An automation that queries the Complaint data view.
An automation that generates the Unsubscribe Event Extract.
An automation that generates the Unsubscribe Event Extract.
An automation that queries the Unsubscribe data view.
An automation that queries the Unsubscribe data view.
An automation that generates the Complaint Tracking Extract.
An automation that generates the Complaint Tracking Extract.
Suggested answer: A
asked 23/09/2024
Piotr Jakubowski
41 questions

Question 29

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What is a correct statement about Send Log data?

Choose 3 answers

Can be accessed via Query activities.
Can be accessed via Query activities.
Can be incorporated into standard reports.
Can be incorporated into standard reports.
Can be stored for a set period of time.
Can be stored for a set period of time.
Can be added to a standard data view.
Can be added to a standard data view.
Can be included in measures and filters.
Can be included in measures and filters.
Suggested answer: A, C, E
asked 23/09/2024
Dustin Roberts
45 questions

Question 30

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Which data object should be used in conjunction with data extensions to create an opt- down strategy for customers?

Profile attributes
Profile attributes
Preference attributes
Preference attributes
Publication Lists
Publication Lists
Preference Lists
Preference Lists
Suggested answer: C
asked 23/09/2024
Bianca Duizer
48 questions
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