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Salesforce Certified Marketing Cloud Consultant Practice Test - Questions Answers, Page 12

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Question 111

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North Trail Outfitters (NTO) wants to automate the sending of shipping notices and a customer survey.

*Shipping notices will be sent once a day.

*The shipping file will be placed on the FTP sometime after 4:00 p.m.

*The shipping data will be stored in the shipping Notice data extension.

*A field in the data extension will contain the shipping data.

*The survey needs to be sent at 9:00 a.m., exactly 10 days after the customers order ships.

Which workflow would most effectively enable NTO to do this?

Suggested answer: A
asked 23/09/2024
Myratgeldi Bekdurdyyev
46 questions

Question 112

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A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in Sales Cloud. Other data, such as course catalog, student demographics, and alumni information, is stored in external systems.

Which two actions should be consultant recommend? Choose 2 answers

Use Synchronized Data Sources to obtain data from Sales Cloud.
Use Synchronized Data Sources to obtain data from Sales Cloud.
Create an Import Activity to import alumni data into Salesforce Report.
Create an Import Activity to import alumni data into Salesforce Report.
Create list attribute to store student data from Sales Cloud.
Create list attribute to store student data from Sales Cloud.
Use Data Designer to link student and alumni data to the contact record.
Use Data Designer to link student and alumni data to the contact record.
Suggested answer: A, D
asked 23/09/2024
Alvaro Campos
35 questions

Question 113

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A customer wants to segment point of sale system data stored in Marketing Cloud with data from the Contact and Campaign objects in Salesforce.

Which two tools should be used? Choose 2 answers

Synchronized Data Extensions
Synchronized Data Extensions
Salesforce Reports
Salesforce Reports
Filter Activity
Filter Activity
SQL Query Activity
SQL Query Activity
Suggested answer: A, D
asked 23/09/2024
Srikrushna Patro
34 questions

Question 114

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Which two statements are accurate regarding segmentation options in Marketing Cloud? Choose 2 answers

A data extension can be updated using a query activity.
A data extension can be updated using a query activity.
A random data extension can be updated with a filter activity.
A random data extension can be updated with a filter activity.
A data filter can be automated with a filter activity.
A data filter can be automated with a filter activity.
A filtered data extension can be populated with a filter activity.
A filtered data extension can be populated with a filter activity.
Suggested answer: B, C
asked 23/09/2024
Jonaid Alam
36 questions

Question 115

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A customer wants to automate the send of a monthly promotional email. The customer will upload an audience file to their account's Enhanced SFTP on a monthly basis on the 15th day of each month, expecting the email to be deployed upon completion of the import activity. However, if the 15th of the month falls on a Saturday or Sunday, the customer will provide the file on the Friday prior to the 15th and expect the promotional email to be sent on that Friday.

Which method should be used to automate their monthly promotional email?

Create a scheduled monthly automation which includes an Import File Activity and triggered send.
Create a scheduled monthly automation which includes an Import File Activity and triggered send.
Create a file drop automation which includes an Import File Activity and Send Email Activity.
Create a file drop automation which includes an Import File Activity and Send Email Activity.
Create a file drop automation which includes an Import File Activity and triggered send.
Create a file drop automation which includes an Import File Activity and triggered send.
Create a scheduled daily automation which includes an Import File Activity and Send Email Activity.
Create a scheduled daily automation which includes an Import File Activity and Send Email Activity.
Suggested answer: A
asked 23/09/2024
Subha Mishra
39 questions

Question 116

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A pharmaceutical company is hosting a monthly event and will be sending an invitation to new local contacts. The customer would like to automatically update a data extension to determine who will be attending.

*The data extension will hold each contact's response as well as the time stamp of the click.

*The contact will receive an email two days after the click event.

*Both emails should be sent via Journey Builder.

What is the optimal solution to record the click activity prior to sending the second email?

Use a landing page to record the click and trigger an email.
Use a landing page to record the click and trigger an email.
Leverage the Decision Split and create a Custom Activity.
Leverage the Decision Split and create a Custom Activity.
Leverage the Engagement Split and the Update Contact Activity.
Leverage the Engagement Split and the Update Contact Activity.
Use a landing page to record the click in the data extension.
Use a landing page to record the click in the data extension.
Suggested answer: C
asked 23/09/2024
Glenn Abdoelkarim
36 questions

Question 117

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Northern Trail Outfitters (NTO) has a requirement to create a distinction between marketing and transactional emails in terms of From Name and IP Address for reputation purposes.

Which two actions should NTO take to create Send Classifications? Choose 2 answers

Define a Sender Profile
Define a Sender Profile
Define a Subscriber-specific From Name
Define a Subscriber-specific From Name
Define custom Reply Mail Management
Define custom Reply Mail Management
Define a Delivery Profile
Define a Delivery Profile
Suggested answer: A, D
asked 23/09/2024
Guillermo Carrasco
33 questions

Question 118

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What functionality is contained in Journey Builder that does NOT exist in Automation Studio?

The option to convert a qualified Lead to a Contact.
The option to convert a qualified Lead to a Contact.
Flexibility to wait based on duration or a specific time.
Flexibility to wait based on duration or a specific time.
Native execution of a Server-side JavaScript activity.
Native execution of a Server-side JavaScript activity.
The ability to send an email to a Salesforce audience.
The ability to send an email to a Salesforce audience.
Suggested answer: A
asked 23/09/2024
Sander de Beus
36 questions

Question 119

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The Corporate Apparel Division of Northern Trail Outfitters (NTO) is moving to Marketing Cloud and will be using NTO's existing account. The Corporate Apparel team has asked for a recommendation on whether they should have a separate Business Unit.

Which consideration warrants the creation of a separate Business Unit for Corporate Apparel's instance of Marketing Cloud?

Brand guidelines for Corporate Apparel is different from NTO
Brand guidelines for Corporate Apparel is different from NTO
Managing Unsubscribes for the Corporate Apparel Division only
Managing Unsubscribes for the Corporate Apparel Division only
Sending from a separate IP Address and Domain
Sending from a separate IP Address and Domain
Using different From Name and Email Address settings
Using different From Name and Email Address settings
Suggested answer: B
asked 23/09/2024
Ankur Patel
42 questions

Question 120

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A marketer wants to create and edit email content, as well as generate reports and manage subscriber data.

Using the principle of least privilege, which two pre-defined roles should be assigned? Choose 2 answers

Analyst
Analyst
Administrator
Administrator
Data Manager
Data Manager
Content Creator
Content Creator
Suggested answer: A, D
asked 23/09/2024
fadi kako
45 questions
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