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Question 116 - Certified Marketing Cloud Consultant discussion

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A pharmaceutical company is hosting a monthly event and will be sending an invitation to new local contacts. The customer would like to automatically update a data extension to determine who will be attending.

*The data extension will hold each contact's response as well as the time stamp of the click.

*The contact will receive an email two days after the click event.

*Both emails should be sent via Journey Builder.

What is the optimal solution to record the click activity prior to sending the second email?

A.
Use a landing page to record the click and trigger an email.
Answers
A.
Use a landing page to record the click and trigger an email.
B.
Leverage the Decision Split and create a Custom Activity.
Answers
B.
Leverage the Decision Split and create a Custom Activity.
C.
Leverage the Engagement Split and the Update Contact Activity.
Answers
C.
Leverage the Engagement Split and the Update Contact Activity.
D.
Use a landing page to record the click in the data extension.
Answers
D.
Use a landing page to record the click in the data extension.
Suggested answer: C
asked 23/09/2024
Glenn Abdoelkarim
36 questions
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