ExamGecko
Login
Ask Question

Salesforce Certified Marketing Cloud Consultant Practice Test - Questions Answers, Page 13

List of questions

Question 121

Report
Export
Collapse

A customer wants Sales Cloud users to create and send Marketing Cloud emails.

Which two recommendations should the consultant make? Choose 2 answers

Each user should have a one-to-one relationship between the Marketing Cloud user and the Sales Cloud user.
Each user should have a one-to-one relationship between the Marketing Cloud user and the Sales Cloud user.
The consultant should enable deep linking in the Marketing Cloud Connect configuration.
The consultant should enable deep linking in the Marketing Cloud Connect configuration.
Each Sales Cloud user should have a System Administrator Profile and a Role at the top of the Role Hierarchy.
Each Sales Cloud user should have a System Administrator Profile and a Role at the top of the Role Hierarchy.
The consultant should enable the Create Email feature on the user Profile in Sales Cloud.
The consultant should enable the Create Email feature on the user Profile in Sales Cloud.
Suggested answer: A, B
asked 23/09/2024
Lee, Eduardo
48 questions

Question 122

Report
Export
Collapse

An entertainment customer has added a new business unit for one of its record labels. It has also purchased a Sender Authentication Package (SAP) and owns the branded domain.

What is necessary to complete SAP setup?

Route the domain through an IP address unique to the business unit.
Route the domain through an IP address unique to the business unit.
Configure link wrapping to redirect to the business unit's subdomain.
Configure link wrapping to redirect to the business unit's subdomain.
Configure custom Reply Mail Management for the business unit's subdomain.
Configure custom Reply Mail Management for the business unit's subdomain.
Delegate a specific subdomain to the Marketing Cloud name servers.
Delegate a specific subdomain to the Marketing Cloud name servers.
Suggested answer: C
asked 23/09/2024
Mike Werts
32 questions

Question 123

Report
Export
Collapse

A company is hosting a series of events and wants its customers who register to enter into a journey.

Which two methods are viable configurations for entry? Choose 2 answers

A form hosted on the company website that fires the entry event via REST API.
A form hosted on the company website that fires the entry event via REST API.
A Smart Capture form hosted in CloudPages that updates a Profile attribute.
A Smart Capture form hosted in CloudPages that updates a Profile attribute.
A Smart Capture form hosted in CloudPages that populates the entry source.
A Smart Capture form hosted in CloudPages that populates the entry source.
A form hosted on the company website that fires the entry event via SOAP API.
A form hosted on the company website that fires the entry event via SOAP API.
Suggested answer: C, D
asked 23/09/2024
Kefash White
38 questions

Question 124

Report
Export
Collapse

A customer needs to link demographic information to its model in Contact Builder.

What type of relationship should be used?

One-to-Many
One-to-Many
One-to-One
One-to-One
Many-to-One
Many-to-One
Many-to-Many
Many-to-Many
Suggested answer: B
asked 23/09/2024
Damir Stojsic
33 questions

Question 125

Report
Export
Collapse

By which three standard methods could contacts be injected into a journey? Choose 3 answers

Mobile Response Event
Mobile Response Event
Date-Based Event
Date-Based Event
Predictive Intelligence Event
Predictive Intelligence Event
CloudPages Form Submit Event
CloudPages Form Submit Event
Sales/Service Cloud Event
Sales/Service Cloud Event
Suggested answer: B, D, E
asked 23/09/2024
Ahsan Ilyas
32 questions

Question 126

Report
Export
Collapse

An online retailer would like to utilize Journey Builder interactions for sending post-purchase communications to their customers.

What Contact Entry mode best fits this scenario?

No re-entry
No re-entry
Re-entry anytime
Re-entry anytime
Re-entry only after existing
Re-entry only after existing
Re-entry after time
Re-entry after time
Suggested answer: C
asked 23/09/2024
Laimonas Mulys
38 questions

Question 127

Report
Export
Collapse

What are two possible outcomes when "Multipart MIME" is selected during the send process?

Choose 2 answers

An auto-generated text version will be sent with your HTML email.
An auto-generated text version will be sent with your HTML email.
A custom text version will be sent with your HTML email.
A custom text version will be sent with your HTML email.
The email will avoid detecting by various SPAM filters.
The email will avoid detecting by various SPAM filters.
Open and click activity are tracked in either version.
Open and click activity are tracked in either version.
Suggested answer: A, D
asked 23/09/2024
Justin NJOCK
45 questions

Question 128

Report
Export
Collapse

Northern Trail Outfitters (NTO) is launching a new campaign, driving it to redesign its data structure.

NTO needs to change the cardinality between two data extensions inside Contact Builder.

What are two consequences of this change? Choose 2 answers

All filters created before will adapt automatically to the new cardinality.
All filters created before will adapt automatically to the new cardinality.
All scheduled sends using a filter based on one of the data extensions should be reviewed.
All scheduled sends using a filter based on one of the data extensions should be reviewed.
A contact may NOT show up in the filter based on one of the data extensions.
A contact may NOT show up in the filter based on one of the data extensions.
One of the data extensions must be deleted from the attribute group in order to change the cardinality.
One of the data extensions must be deleted from the attribute group in order to change the cardinality.
Suggested answer: B, C
asked 23/09/2024
István Balla
37 questions

Question 129

Report
Export
Collapse

A large retail group consists of a corporate team and several divisions operating under different brand names. All plan to share one Marketing Cloud account. Each brand has its own marketing department and operates independently, with its own creative assets, subscribers, and data structure.

What are the two reasons why the recommended account configuration is one corporate Parent account, with each brand configured as a separate child Business Unit? Choose 2 answers

Email sends can be separated into Tracking folders for each brand.
Email sends can be separated into Tracking folders for each brand.
User roles can be customized to allow or deny specific permissions.
User roles can be customized to allow or deny specific permissions.
Subscribers can be maintained at the Business Unit level.
Subscribers can be maintained at the Business Unit level.
Brands can set their own physical address and SAP.
Brands can set their own physical address and SAP.
Suggested answer: C, D
asked 23/09/2024
Michael Craig
42 questions

Question 130

Report
Export
Collapse

A customer with limited technical resources has assistance in setting up a small email deployment that the customer will maintain long term. The email will display men's shoes to males in the audience and women's shoes to females in the audience. The sendable data extension contains a field with a value of Male or Female.

Which method should a consultant recommend to ensure content is displayed properly within the email?

AMPscript LookupRows function
AMPscript LookupRows function
A/B Test Content type
A/B Test Content type
AMPscript conditional against the Gender field
AMPscript conditional against the Gender field
Dynamic Content Block
Dynamic Content Block
Suggested answer: D
asked 23/09/2024
hesham azarkan
44 questions
Total 306 questions
Go to page: of 31
Search
Open VPLUS File
Convert VPLUS to PDF

Related questions

A retail company's database of record resides at a 3rd-party company that also keeps track of purchase history. That database only updates once a day where new records can be created and merged. The database uses an "Email ID," which is a numeric field that represents both the business unit and email address. The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Email ID" in the database. What key issue should be addressed? Choose 3 answers
What are two possible outcomes when "Multipart MIME" is selected during the send process? Choose 2 answers
Northern Trail Outfitters wants to include the body of marketing email replies captured by Reply Mail Management (RMM) within auto-forwarded messages to their Customer Success team. How could they accomplish this?
Northern Trail Outfitters has a file that drops intermittently to their SFTP account. Once this file drops, they want to be able to have it immediately imported and then segmented to enter a specific journey depending on the data inside the file. Which two options would meet these requirements? Choose 2 answers
A customer manages their field technicians in Salesforce CRM connected to Marketing Cloud. Once an appointment with a contact is scheduled for the technician through CRM, the notification message should be sent to the contact informing them about the scheduled visit date. When the notification is sent the "Confirmation sent" checkbox on the appointment record should be updated in CRM. All appointments scheduled on a given day will have their status updated in CRM at the end of business hours. The Appointment object does not have a direct relationship with the contact. What solution would a consultant recommend to address this use case?
What are data extension data retention policies?
What is a correct statement about Send Log data? Choose 3 answers
A financial services customer states that families often share email addresses across multiple checking, savings, loan, and credit accounts. The customer needs to allow individual accounts to use the same email address in Marketing Cloud but maintain separate subscriber attributes. Which component should be discussed with the customer to allow for this use case?
Northern Trail Outfitters (NTO) is the holding company of three subsidiaries: Universal Containers, Ursa Major Solar, and Cloud Kicks. NTO recently purchased Marketing Cloud and has asked its consultant to recommend a scalable business unit (BU) hierarchy. They don't plan on executing any marketing campaigns on behalf of the NTO holding company, but NTO employees would like access to all subscribers and aggregate reporting. Additionally, each subsidiary business will be regularly running campaigns and should have their own branding, content, and subscribers. Which solution should the consultant recommend?
Northern Trail Outfitters wants to monitor available coupon codes and sends a notification to their email specialist instructing them to request more codes for importing if the available coupon count falls below 500 available codes. Which two activities would be automation? Choose 2 answers