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Salesforce Certified Marketing Cloud Consultant Practice Test - Questions Answers, Page 19

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Question 181

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A mobile contact is not receiving SMS messages sent via MobileConnect.

In which two ways could a consultant troubleshoot this issue? (Choose 2 answers)

Ensure the contact is subscribed to the correct keyword.
Ensure the contact is subscribed to the correct keyword.
Check the contact is subscribed to the correct short or long code.
Check the contact is subscribed to the correct short or long code.
Check the contact opt-in status in All Subscribers.
Check the contact opt-in status in All Subscribers.
Ensure the "opt-in" box is checked in the Mobile Connect Demographics table.
Ensure the "opt-in" box is checked in the Mobile Connect Demographics table.
Suggested answer: D
asked 23/09/2024
Jagatnata Gurusinga
38 questions

Question 182

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An analytics team wants to get real-time updates on transactional email metrics, specifically Sent and NotSent, to ensure they are fulfilling a legal object due to the nature of their messages.

What method should be suggested in this scenario?

Platform Events API
Platform Events API
Data View Export with every send
Data View Export with every send
Data Retrieves on the Send Object
Data Retrieves on the Send Object
Event Notification Service
Event Notification Service
Suggested answer: D
asked 23/09/2024
Syed Hasan Rizvi
29 questions

Question 183

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Northern Trail Outfitters wants to know the number of Contacts in their account. This information needs to be emailed to their Chief Marketing Officer on a weekly basis.

What could be configured to meet this request?

Configure the Contact Extract Activity in Automation Studio
Configure the Contact Extract Activity in Automation Studio
Query the _Subscriber Data View and Extract it weekly
Query the _Subscriber Data View and Extract it weekly
Query the _Contact Data View and transfer it weekly
Query the _Contact Data View and transfer it weekly
Schedule the Contacts Counts Standard Report
Schedule the Contacts Counts Standard Report
Suggested answer: D
asked 23/09/2024
Tyler Evans
36 questions

Question 184

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Northern Trail Outfitters' marketing team is new to Marketing Cloud and has very little coding experience. They have employed a consultant to help them design an automated solution for maintaining an auto-suppression list.

Which solution should the consultant recommend?

Use Einstein Segment Recommendations
Use Einstein Segment Recommendations
Use an import activity to import a file from the SFTP
Use an import activity to import a file from the SFTP
Use a query activity to populate the auto-suppression
Use a query activity to populate the auto-suppression
Use the Import Wizard in Automation Studio
Use the Import Wizard in Automation Studio
Suggested answer: C
asked 23/09/2024
Jeonghoon Park
29 questions

Question 185

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A customer notices their open and click rates are very low.

Which two aspects of list hygiene should be recommended to improve engagement rates? (Choose 2 answers)

Use different subject lines and send "win back" emails with exclusive offers.
Use different subject lines and send "win back" emails with exclusive offers.
Send inactive subscribers different messaging at a different frequency.
Send inactive subscribers different messaging at a different frequency.
Increase volume of sending, trying new times and days of the week.
Increase volume of sending, trying new times and days of the week.
Remove subscribers who have not opened emails in three months.
Remove subscribers who have not opened emails in three months.
Suggested answer: B, D
asked 23/09/2024
Adam Beke
40 questions

Question 186

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Northern Trails Outfitters has a contact count of nearly 10 million records. They have noticed slower processing times when sending using Journey Builder.

Which two actions could they take to optimize Journey performance? (Choose 2 answers)

Perform large-scale segmentation in Automation Studio before admitting contacts into Journey Builder.
Perform large-scale segmentation in Automation Studio before admitting contacts into Journey Builder.
Use Data Extension Entry Sources with Filters applied to perform segmentation activities for Journey Builder.
Use Data Extension Entry Sources with Filters applied to perform segmentation activities for Journey Builder.
Include data for decision splits in Attribute Groups in Contact Builder, use contact data rather than journey data.
Include data for decision splits in Attribute Groups in Contact Builder, use contact data rather than journey data.
Create a prefiltered, sendable copy of data extensions for each journey instead of using the same entry source.
Create a prefiltered, sendable copy of data extensions for each journey instead of using the same entry source.
Suggested answer: A, D
asked 23/09/2024
Jarod Simmons
41 questions

Question 187

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A new Marketing Cloud (MC) customer wants to now implement a Sales Cloud instance to go along with their MC Instance. The MC instance has been live for a year now, where the primary key for records has been the Email Address.

Which two options would prevent the customer from duplicating records? (Choose 2 answers)

Get existing records updated with new Keys sourced from Sales Cloud instance.
Get existing records updated with new Keys sourced from Sales Cloud instance.
Identify what key the customer wants and have the MC Contact model control it.
Identify what key the customer wants and have the MC Contact model control it.
Continue as normal, as Marketing Cloud contact Models will dedupe keys by Email Address.
Continue as normal, as Marketing Cloud contact Models will dedupe keys by Email Address.
Purge the current records and carry on with new keys sourced from Sales Cloud.
Purge the current records and carry on with new keys sourced from Sales Cloud.
Suggested answer: A, D
asked 23/09/2024
Keenan Bragg
41 questions

Question 188

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Northern Trail Outfitters wants to include a 'view online' link in an email template to enable users to view a web page version of the email.

Which personalization string should they include as the href attribute in the link?

%%view_as_webpage%%
%%view_as_webpage%%
%%view_email_url%%
%%view_email_url%%
%%vawp%%
%%vawp%%
%%view_online%%
%%view_online%%
Suggested answer: A
asked 23/09/2024
Donnie Roach
29 questions

Question 189

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Northern Trail Outfitters (NTO) has been storing web behavior to a data extension for several years.

They have indicated with several hundred millions of rows there has been an impact on performance. NTO indicates they only need to store data from the previous twelve months which will not exceed eighty million rows.

Which two methods would allow them to utilize a Retention Policy? (Choose 2 answers)

Clear data from the current data extension completely, then reconfigure a Retention Period via Email Studio.
Clear data from the current data extension completely, then reconfigure a Retention Period via Email Studio.
Delete data from the data extension prior to twelve months ago, then configure a Retention Period via Contact Builder.
Delete data from the data extension prior to twelve months ago, then configure a Retention Period via Contact Builder.
Reconfigure the current data extension as-is with a Retention Period via Contact Builder.
Reconfigure the current data extension as-is with a Retention Period via Contact Builder.
Replace the current data extension with a new data extension configured with a Retention Period.
Replace the current data extension with a new data extension configured with a Retention Period.
Suggested answer: B, C
asked 23/09/2024
Juan Garrido Soler
32 questions

Question 190

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Northern Trail Outfitters has recently configured MobileConnect and wants to perform single sendouts from within MobileConnect using data extensions that contain automatically refreshed segments.

Which two fields would need to be added to enable these data extensions for sending? (Choose 2 answers)

A field of Locale type containing the country code
A field of Locale type containing the country code
A field of Text type containing the country code plus mobile number
A field of Text type containing the country code plus mobile number
A field of Locale type containing the locale code
A field of Locale type containing the locale code
A field of Phone type containing the mobile number
A field of Phone type containing the mobile number
Suggested answer: C, D
asked 23/09/2024
Nestor Quintero
40 questions
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