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Salesforce Certified Marketing Cloud Email Specialist Practice Test - Questions Answers, Page 5

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Question 41

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A marketer has created an event confirmation email which is sent to all registration of their cooking-

while-camping sessions. They use Connect to integrate to their CRM and want update records

directly a recipient clicks the ‘Confirm RSVP button.

Which automation solution should easily allow this action?

Automation Studio
Automation Studio
Behavioral Triggers
Behavioral Triggers
Journey Builder
Journey Builder
Suggested answer: C
asked 23/09/2024
Kristian Gutierrez
47 questions

Question 42

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A marketer for Northern Trail Outfitters needs to automatically refresh a filtered data extension prior to sending a daily email.

What would a marketer do to automatically refresh a filtered data extension on a scheduled basis?

Configure the Send Activity to automate the refresh.
Configure the Send Activity to automate the refresh.
Use a Filter Activity in Automation Studio.
Use a Filter Activity in Automation Studio.
Activate Journey Builder to refresh the data extension.
Activate Journey Builder to refresh the data extension.
Suggested answer: B
asked 23/09/2024
Mark Arnold Santos
37 questions

Question 43

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Northern Trail Outfitters' marketing manager wants to schedule a report to be sent weekly to an Azure Blob regarding the performance of a holidays campaign.

Which tool should they use?

Campaign Email tracking Report
Campaign Email tracking Report
Datorama pivot Table
Datorama pivot Table
Tracking Data Extract file transfer
Tracking Data Extract file transfer
Most voted
(1)
Most voted
Suggested answer: B
asked 23/09/2024
Michal Mordarski
38 questions

Question 44

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Northern Trail Outfitter’s customer base has high engagement on mobile devices, and a marketing intern is creating an email campaign tomorrow.

Which mobile optimization option provides the quickest turnaround and easiest implementation?

Mobile Responsive
Mobile Responsive
Most voted
(1)
Most voted
Responsive Aware
Responsive Aware
Mobile Aware
Mobile Aware
Suggested answer: C
asked 23/09/2024
Jaime GONCALVES
45 questions

Question 45

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Northern Trail Outfitters is redesigning its brand guidelines and wants to ensure its emails are accessible.

Which best practice should the email designer follow to meet accessibility standards?

Minimize whitespace
Minimize whitespace
Build image-based emails.
Build image-based emails.
Use contrasting colors
Use contrasting colors
Suggested answer: C
asked 23/09/2024
Khaled Mohamed Abdraboh Metwalli
34 questions

Question 46

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A marketer needs to send emails to all 20 members of the creative team for proofing as a part of an email campaign.

Which Preview $ Test Content Personalization option should be used?

Based on Recipient test Data Extension
Based on Recipient test Data Extension
Based on Subscriber Preview List or Data Extension
Based on Subscriber Preview List or Data Extension
Based on Preview
Based on Preview
Suggested answer: A
asked 23/09/2024
Kurt Woodfin
43 questions

Question 47

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Northern Trail outfitter wants to use an AI-based approach to target subscribers who are not receiving too many emails but are engaging constantly with the emails sent to them.

Which feature should help achieve this?

Einstein Messaging Insight
Einstein Messaging Insight
Einstein Engagement Scoring
Einstein Engagement Scoring
Einstein Engagement Frequency
Einstein Engagement Frequency
Suggested answer: C
asked 23/09/2024
Shivanth Jha
36 questions

Question 48

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Leading up to various holidays seasons, Northern Trail Outfitters (NTO) plans to included special events and content in its emails. This content will change throughout the year.

What should NTO use to ensure the most up-to-date content is included in each email?

Reference Content Block
Reference Content Block
Dynamic Content Block
Dynamic Content Block
Einstein Content Selection
Einstein Content Selection
Suggested answer: C
asked 23/09/2024
Armands Vestmanis
45 questions

Question 49

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Northern trail Outfitters’ marketing department wants to review last year’s holiday engagement to this year’s engagement.

What should they use to access the historical engagement data?

SQL activity using data views
SQL activity using data views
Audit Trail extract
Audit Trail extract
Tracking Data extract
Tracking Data extract
Suggested answer: C
asked 23/09/2024
Arnaldo Martinez 2-30793
42 questions

Question 50

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A marketer wants to send emails to segments that are created from multiple data extensions on a daily basis. The daily sends kicks off a complex campaign with multiple messages in both Email and Mobile Which action should they take to execute the campaign?

Use Automation Studio query for segmentation and Journey Builder for Messaging and Flow.
Use Automation Studio query for segmentation and Journey Builder for Messaging and Flow.
Use Automation Studio Filtering, Messaging, and wait activities.
Use Automation Studio Filtering, Messaging, and wait activities.
Use Journey Builder Recurring Entry Source, Messaging, and Flow Control Activities
Use Journey Builder Recurring Entry Source, Messaging, and Flow Control Activities
Suggested answer: A
asked 23/09/2024
Rehan Malik
51 questions
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Related questions

Northern Trail Outfitters (NTO) has rolled out changes to OTS CTA button color. Where should NTO be able see if there has been a lift in overall likelihood to click?
Northern Trail Outfitters (NTO) is troubleshooting why a triggered send isn't being delivered to the customer. When querying the _subscribers data view, NTO notices this subscriber key exists twice, and one of them has a status of'Held'. What is the source of the duplicate subscriber key?
Northern Trail Outfitters (NTO) is building a welcome journey for new customers with dynamic content in each email. NTO would like to have content personalized for each customer and include assets based on real-time analysis of what is performing the best for other customers. Which feature should NTO use?
Northern Trail Outfitters (NTO) wants to improve the accessibility of its email design. Which best practice should NTO employ?
Northern Trail Outfitters wants to monitor customer status while they flow through a post-purchase journey. Which configuration is required to make decisions on this data? The status data is connected to the contact in an attribute group.
Northern Trail Outfitters (NTO) notices that some of its unsubscribe reasons are related to Reply Mail Management (RMM). NTO does not have RMM in its account. What contributes to these unsubscribe reasons?
A marketer wants to store all the attributes for a triggered send within a data extension. Which configuration is required when creating the data extension for this triggered send information?
A marketer has been asked to collect corner information using Marketing Cloud for users obtained from social channels for future mailing. What should the marketer do to accomplish this?
A marketer has been asked to collect consumer information using Marketing Cloud for users obtained from social channels for future mailing. What should the marketer do to accomplish this?
The marketing team want to target subscribers with a ‘think you’ offer for all subscribers who have opened an email in the past year. Which tool should they use to identify the subscribers to send to?