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Salesforce Certified Marketing Cloud Email Specialist Practice Test - Questions Answers, Page 11

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Question 101

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Northern Trail Outfitters (NTO) notices a larger than normal drop in engagement and a spike in unsubscribes after its sales team added a newsletter that is sent three times a week, in addition to the normal commercial marketing messages sent throughout the week.

Which action should be taken to reduce the number of unsubscribes and increase engagement for NTO's program?

Add complementary SMS campaigns.
Add complementary SMS campaigns.
Create more focused segmented lists for messaging.
Create more focused segmented lists for messaging.
Most voted
(1)
Most voted
Focus on action-driven subject lines.
Focus on action-driven subject lines.
Suggested answer: A
asked 23/09/2024
Jeffrey Ding
35 questions

Question 102

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The marketing team at Northern Trail Outfitters is concerned about its email deliverability rates over the last three months.

Which remediation tactic should be used to improve deliverability?

Increase the frequency of email sending to boost engagement.
Increase the frequency of email sending to boost engagement.
Broaden segmentation criteria to reach more diverse audiences.
Broaden segmentation criteria to reach more diverse audiences.
Scale back sending for specific ISPs until the issue subsides.
Scale back sending for specific ISPs until the issue subsides.
Suggested answer: C
asked 23/09/2024
Welton Harris
38 questions

Question 103

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A marketer has created a primary data extension that contains all active subscribers with fields containing key demographics and subscriber attributes. Each week, there are up to 10 teams that send to segments of their subscriber base.

What should they use to ensure they have fresh data for these sends?

A nightly automation with a filter activity
A nightly automation with a filter activity
A verification step In the send automation
A verification step In the send automation
An approval process for sending
An approval process for sending
Suggested answer: A
asked 23/09/2024
Tom Ogan
34 questions

Question 104

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An upcoming campaign at Northern Trail Outfitters (NTO) has an audience list larger than the company's daily sends. NTO's marketing team is concerned about this send affecting deliverability.

Which feature should help NTO achieve this send while keeping deliverability metrics in mind?

Einstein Engagement Frequency
Einstein Engagement Frequency
Send Throttling
Send Throttling
Sender Authentication Package
Sender Authentication Package
Suggested answer: B
asked 23/09/2024
Bert Schillemans
35 questions

Question 105

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Northern Trail Outfitters (NTO) wants to test Einstein Recommendations against the company's static product recommendations in a product return confirmation email. Next, NTO needs to evaluate the results and choose the winning option for future confirmations.

Which journey type is best suited to run this test?

Single Send
Single Send
Multi-Step
Multi-Step
Transactional Send
Transactional Send
Suggested answer: C
asked 23/09/2024
Jailson Batista
35 questions

Question 106

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A marketer typically sends to a filtered data extension that contains their primary audience. They need to target only a portion of this population for an upcoming send.

What should they do to further segment their audience?

Copy the filtered data extension and add additional filter criteria.
Copy the filtered data extension and add additional filter criteria.
Use the Split option to temporarily add additional filter criteria.
Use the Split option to temporarily add additional filter criteria.
Copy the data filter and build a new data extension with additional filter criteria.
Copy the data filter and build a new data extension with additional filter criteria.
Suggested answer: C
asked 23/09/2024
Larry Severin
38 questions

Question 107

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Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS.

What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method?

Send both email and SMS to ensure subscribers get NTO's messages.
Send both email and SMS to ensure subscribers get NTO's messages.
Create one Entry Source for each messaging channel.
Create one Entry Source for each messaging channel.
Ensure source channel Is available in subscriber data.
Ensure source channel Is available in subscriber data.
Most voted
(1)
Most voted
Suggested answer: A
asked 23/09/2024
Lee, Eduardo
48 questions

Question 108

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A marketer wants to store all the attributes for a triggered send within a data extension.

Which configuration is required when creating the data extension?

Select the 'Use for triggeredsend' checkbox.
Select the 'Use for triggeredsend' checkbox.
Include Subscriberkey and Emailaddress field as primary key.
Include Subscriberkey and Emailaddress field as primary key.
Create from template and choose triggeredsend template.
Create from template and choose triggeredsend template.
Suggested answer: B
asked 23/09/2024
Higher System Consultancy
41 questions

Question 109

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A customer uses the Salesforce Contact object as a synchronized data source. They have started to sync custom fields for further segmentation.

Which first step should the customer take to ensure the new fields are available to segment on?

Edit the fields in the synchronized data source.
Edit the fields in the synchronized data source.
Create a new data extension with the new fields.
Create a new data extension with the new fields.
Create a data filter that includes the new fields.
Create a data filter that includes the new fields.
Suggested answer: B
asked 23/09/2024
Venkateswar Parupalli
34 questions

Question 110

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Every day, Northern Trail Outfitters (NTO) adds to a data extension with purchasers of a new luxury cooler line. To give these customers a high-end purchasing experience, NTO wants to send a customized 'congratulations' email the day they are posted in the data extension, and follow up with a review request 14 days later.

Which automation solutions should be set up to accommodate this request?

Journey Builder and Behavioral Triggers
Journey Builder and Behavioral Triggers
Automation Studio and Path Optimizer
Automation Studio and Path Optimizer
Automation Studio and Journey Builder
Automation Studio and Journey Builder
Suggested answer: C
asked 23/09/2024
Deshawn Sharpe
35 questions
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Related questions

Northern Trail Outfitters (NTO) has rolled out changes to OTS CTA button color. Where should NTO be able see if there has been a lift in overall likelihood to click?
Northern Trail Outfitters (NTO) is troubleshooting why a triggered send isn't being delivered to the customer. When querying the _subscribers data view, NTO notices this subscriber key exists twice, and one of them has a status of'Held'. What is the source of the duplicate subscriber key?
Northern Trail Outfitters (NTO) is building a welcome journey for new customers with dynamic content in each email. NTO would like to have content personalized for each customer and include assets based on real-time analysis of what is performing the best for other customers. Which feature should NTO use?
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Northern Trail Outfitters wants to monitor customer status while they flow through a post-purchase journey. Which configuration is required to make decisions on this data? The status data is connected to the contact in an attribute group.
Northern Trail Outfitters (NTO) notices that some of its unsubscribe reasons are related to Reply Mail Management (RMM). NTO does not have RMM in its account. What contributes to these unsubscribe reasons?
A marketer wants to store all the attributes for a triggered send within a data extension. Which configuration is required when creating the data extension for this triggered send information?
A marketer has been asked to collect corner information using Marketing Cloud for users obtained from social channels for future mailing. What should the marketer do to accomplish this?
A marketer has been asked to collect consumer information using Marketing Cloud for users obtained from social channels for future mailing. What should the marketer do to accomplish this?
The marketing team want to target subscribers with a ‘think you’ offer for all subscribers who have opened an email in the past year. Which tool should they use to identify the subscribers to send to?