Salesforce Certified Pardot Consultant Practice Test - Questions Answers, Page 14
List of questions
Question 131
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What is true about page actions? [Choose three answers]
You can define a page to be a priority page to highlight the activity to Sales reps and other users.
It is possible to use URL wildcard by adding * to the end of the URL.
You cannot use auto responder emails with page actions.
You cannot set the prospect's source campaign with page actions.
Suggested answer: A, B, C
Question 132
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What is true about scoring? [Choose one answer]
Pardot comes with a scoring model that cannot be adjusted or changed.
Pardot will automatically assign prospects a score from F- to A+.
Salesforce opportunities can influence a prospect's score.
It is not possible to reset a prospect's score to 0.
Suggested answer: C
Question 133
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What is true about grading? [Choose two answers]
A prospect can be associated to multiple profiles.
You cannot change the default profile criteria
Matching or unmatching a criteria will result in an increase or decrease of the grade by ?, ? or 3/3 of a grade.
All prospects start with a grade of D.
Suggested answer: C, D
Question 134
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Which is not a standard role in Pardot? [Choose one answer]
Sales Manager
Marketing
Administrator
Sales User
Suggested answer: D
Question 135
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When mapping fields between Pardot and Salesforce how can you control the synchronization?
[Choose one answer]
Use Salesforce's value
Use Pardot's value
Use the most recently updated record
All of the above
Suggested answer: D
Question 136
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What is true about the Salesforce connector [Choose two answers]
When connecting Pardot and Salesforce you only need to follow a connection wizard in Pardot.
You can connect Pardot to a Salesforce sandbox or production environment
Only lead, contacts and accounts are synchronized from Salesforce to Pardot
Email is the unique identifier unless "allow multiple Prospects with same email address" is enabled.
Suggested answer: B, D
Question 137
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What is essential to setup when you are implementing Pardot for the first time? [Choose three answers]
Create and add a tracking code to the website
Setup DNS for each used domain and validate the connection
Setup tracker subdomain and validate it
Choose which sender IP to use
Suggested answer: A, B, C
Question 138
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What is true about Pardot tracking? [Choose two answers]
The code is generated from a Salesforce campaign
Visitor filters can be added to Pardot to restrict tracking (clicks, visits, email notifications etc) from certain IP addresses
Cookies will always expire after 10 years
Visitors and prospects that have "do not track" settings enabled on their browser will not have their activities tracked while on your site.
Suggested answer: B, D
Question 139
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What is the purpose of creating a Tracker subdomain? [Choose one answer]
To allow emails to be sent from your domain
To host all Pardot landing pages and forms on your website
To give a seamless transition between pages and form that you host and your Pardot hosted assets.
All of the above
Suggested answer: C
Question 140
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What is true about A/B testing? [Choose two answers]
You can disable A/B testing before and after email sent.
You can only do A/B testing on list emails.
When you turn off A/B testing you will have to choose which version to keep.
It is recommended to test at least 5 different elements in your A/B tests.
Suggested answer: B, C
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