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Salesforce Certified Pardot Consultant Practice Test - Questions Answers, Page 14

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What is true about page actions? [Choose three answers]

A.
You can define a page to be a priority page to highlight the activity to Sales reps and other users.
A.
You can define a page to be a priority page to highlight the activity to Sales reps and other users.
Answers
B.
It is possible to use URL wildcard by adding * to the end of the URL.
B.
It is possible to use URL wildcard by adding * to the end of the URL.
Answers
C.
You cannot use auto responder emails with page actions.
C.
You cannot use auto responder emails with page actions.
Answers
D.
You cannot set the prospect's source campaign with page actions.
D.
You cannot set the prospect's source campaign with page actions.
Answers
Suggested answer: A, B, C

What is true about scoring? [Choose one answer]

A.
Pardot comes with a scoring model that cannot be adjusted or changed.
A.
Pardot comes with a scoring model that cannot be adjusted or changed.
Answers
B.
Pardot will automatically assign prospects a score from F- to A+.
B.
Pardot will automatically assign prospects a score from F- to A+.
Answers
C.
Salesforce opportunities can influence a prospect's score.
C.
Salesforce opportunities can influence a prospect's score.
Answers
D.
It is not possible to reset a prospect's score to 0.
D.
It is not possible to reset a prospect's score to 0.
Answers
Suggested answer: C

What is true about grading? [Choose two answers]

A.
A prospect can be associated to multiple profiles.
A.
A prospect can be associated to multiple profiles.
Answers
B.
You cannot change the default profile criteria
B.
You cannot change the default profile criteria
Answers
C.
Matching or unmatching a criteria will result in an increase or decrease of the grade by ?, ? or 3/3 of a grade.
C.
Matching or unmatching a criteria will result in an increase or decrease of the grade by ?, ? or 3/3 of a grade.
Answers
D.
All prospects start with a grade of D.
D.
All prospects start with a grade of D.
Answers
Suggested answer: C, D

Which is not a standard role in Pardot? [Choose one answer]

A.
Sales Manager
A.
Sales Manager
Answers
B.
Marketing
B.
Marketing
Answers
C.
Administrator
C.
Administrator
Answers
D.
Sales User
D.
Sales User
Answers
Suggested answer: D

When mapping fields between Pardot and Salesforce how can you control the synchronization?

[Choose one answer]

A.
Use Salesforce's value
A.
Use Salesforce's value
Answers
B.
Use Pardot's value
B.
Use Pardot's value
Answers
C.
Use the most recently updated record
C.
Use the most recently updated record
Answers
D.
All of the above
D.
All of the above
Answers
Suggested answer: D

What is true about the Salesforce connector [Choose two answers]

A.
When connecting Pardot and Salesforce you only need to follow a connection wizard in Pardot.
A.
When connecting Pardot and Salesforce you only need to follow a connection wizard in Pardot.
Answers
B.
You can connect Pardot to a Salesforce sandbox or production environment
B.
You can connect Pardot to a Salesforce sandbox or production environment
Answers
C.
Only lead, contacts and accounts are synchronized from Salesforce to Pardot
C.
Only lead, contacts and accounts are synchronized from Salesforce to Pardot
Answers
D.
Email is the unique identifier unless "allow multiple Prospects with same email address" is enabled.
D.
Email is the unique identifier unless "allow multiple Prospects with same email address" is enabled.
Answers
Suggested answer: B, D

What is essential to setup when you are implementing Pardot for the first time? [Choose three answers]

A.
Create and add a tracking code to the website
A.
Create and add a tracking code to the website
Answers
B.
Setup DNS for each used domain and validate the connection
B.
Setup DNS for each used domain and validate the connection
Answers
C.
Setup tracker subdomain and validate it
C.
Setup tracker subdomain and validate it
Answers
D.
Choose which sender IP to use
D.
Choose which sender IP to use
Answers
Suggested answer: A, B, C

What is true about Pardot tracking? [Choose two answers]

A.
The code is generated from a Salesforce campaign
A.
The code is generated from a Salesforce campaign
Answers
B.
Visitor filters can be added to Pardot to restrict tracking (clicks, visits, email notifications etc) from certain IP addresses
B.
Visitor filters can be added to Pardot to restrict tracking (clicks, visits, email notifications etc) from certain IP addresses
Answers
C.
Cookies will always expire after 10 years
C.
Cookies will always expire after 10 years
Answers
D.
Visitors and prospects that have "do not track" settings enabled on their browser will not have their activities tracked while on your site.
D.
Visitors and prospects that have "do not track" settings enabled on their browser will not have their activities tracked while on your site.
Answers
Suggested answer: B, D

What is the purpose of creating a Tracker subdomain? [Choose one answer]

A.
To allow emails to be sent from your domain
A.
To allow emails to be sent from your domain
Answers
B.
To host all Pardot landing pages and forms on your website
B.
To host all Pardot landing pages and forms on your website
Answers
C.
To give a seamless transition between pages and form that you host and your Pardot hosted assets.
C.
To give a seamless transition between pages and form that you host and your Pardot hosted assets.
Answers
D.
All of the above
D.
All of the above
Answers
Suggested answer: C

What is true about A/B testing? [Choose two answers]

A.
You can disable A/B testing before and after email sent.
A.
You can disable A/B testing before and after email sent.
Answers
B.
You can only do A/B testing on list emails.
B.
You can only do A/B testing on list emails.
Answers
C.
When you turn off A/B testing you will have to choose which version to keep.
C.
When you turn off A/B testing you will have to choose which version to keep.
Answers
D.
It is recommended to test at least 5 different elements in your A/B tests.
D.
It is recommended to test at least 5 different elements in your A/B tests.
Answers
Suggested answer: B, C
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