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It is recommended to carefully consider which demographic data and for what purpose is fed into an AI model.

Which reason explains this?

A.
To avoid societal bias
A.
To avoid societal bias
Answers
B.
To avoid unconscious confirmation bias
B.
To avoid unconscious confirmation bias
Answers
C.
To avoid interaction bias
C.
To avoid interaction bias
Answers
Suggested answer: A

Explanation:

Demographic data is data that describes the characteristics of a population or a group of people, such as age, gender, race, ethnicity, income, education, or occupation. Demographic data can lead to bias if it is used to discriminate or treat people differently based on their identity or attributes. Demographic data can also reflect existing biases or stereotypes in society or culture, which can affect the fairness and ethics of AI systems. Societal bias is the bias that results from the social norms, values, and expectations of a society or a culture. Societal bias can influence how people perceive, judge, and behave toward others, especially those who are different from them. Societal bias can also be embedded in the data that is used to train or validate AI models, which can then propagate or amplify the bias in the AI outputs or decisions. Therefore, it is recommended to carefully consider which demographic data and for what purpose is fed into an AI model, to avoid societal bias and its negative consequences.Reference:Salesforce AI Associate: How to Avoid Bias from Demographic Data in AI Models,Recognize Bias in Artificial Intelligence Unit | Salesforce Trailhead,Designing Personalized User Experiences with Data AI | Salesforce

Cloud Kicks' digital support representatives have different needs and requirements for Knowledge articles than customers. Customers need to see:

* Some Knowledge articles, not all

* Articles organized in different categories

* Different fields than support representatives

Which consideration should be made when determining how to present Knowledge articles to each audience?

A.
Separate articles should be written for each audience, with only relevant information.
A.
Separate articles should be written for each audience, with only relevant information.
Answers
B.
Page layouts or permissions can display only the fields needed for each audience.
B.
Page layouts or permissions can display only the fields needed for each audience.
Answers
C.
Topics within a customer site must be organized the same as internal data categories.
C.
Topics within a customer site must be organized the same as internal data categories.
Answers
Suggested answer: B

Explanation:

The best way to present Knowledge articles to different audiences is to use page layouts or permissions to display only the fields needed for each audience. This way, the same article can be reused for both internal and external users, but with different levels of detail and visibility. Page layouts can control which fields are shown on the article detail page, and permissions can control which fields are searchable and editable. This is more efficient and consistent than writing separate articles for each audience, which would require more maintenance and duplication. Topics and data categories are different ways of organizing articles, but they do not affect the fields that are displayed. Topics are used for external sites, such as communities or portals, and data categories are used for internal sites, such as the Salesforce app. They can be mapped to each other, but they do not have to be organized the same way.Reference:

5 Best Practices for Salesforce Knowledge

The Ultimate Guide to Salesforce Knowledge

How to Write a Good Knowledge Base Article

Prepare Your Salesforce Knowledge Base

Cloud Kicks plans to release a new Salesforce product to its employees, who all have different backgrounds and experience levels within Salesforce.

Which onboarding design best practice would best support the product release?

A.
Provide written help documentation as the single source of truth for learning about new features.
A.
Provide written help documentation as the single source of truth for learning about new features.
Answers
B.
Identify the message, audience, and purpose for content.
B.
Identify the message, audience, and purpose for content.
Answers
C.
Create pop-ups to give users a full visualization of a product.
C.
Create pop-ups to give users a full visualization of a product.
Answers
Suggested answer: B

Explanation:

The best onboarding design practice for Cloud Kicks would be to identify the message, audience, and purpose for content. This would help them tailor the content to the different needs and preferences of their employees, and provide them with the most relevant and useful information. Providing written help documentation as the single source of truth for learning about new features (A) might not be engaging or effective for all users, especially those who prefer visual or interactive learning. Creating pop-ups to give users a full visualization of a product might be intrusive or overwhelming for some users, and might not explain the benefits or features of the product clearly. Identifying the message, audience, and purpose for content (B) is a key step in creating user-centered onboarding design, as it helps to define the goals, scope, and tone of the content, and to align it with the user's needs, expectations, and motivations.Reference:

[UX Designer Certification Prep: Onboarding Design]

[UX Designer Certification Prep: Content Strategy]

[Salesforce Certified User Experience Designer Exam Guide]

The UX team at Cloud Kicks is examining the user interface of the company's customer-facing portal that runs on Experience Cloud. They want to determine the portal's compliance with recognized standard usability principles.

How should this be accomplished?

A.
Intuitive Review
A.
Intuitive Review
Answers
B.
A Heuristic Evaluation
B.
A Heuristic Evaluation
Answers
C.
User Testing
C.
User Testing
Answers
Suggested answer: B

Explanation:

A heuristic evaluation is a usability inspection method that involves having evaluators examine a user interface and assess its compliance with established usability principles (or ''heuristics''). These heuristics are guidelines or rules of thumb that help identify common usability problems. During a heuristic evaluation, evaluators inspect the interface and identify potential usability issues based on the heuristics. The evaluators then report their findings to the designers or developers, who can use this feedback to improve the interface. Heuristic evaluation is a cost-effective and efficient way to identify usability problems early in the design process. It can be done quickly and does not require large groups of participants.It is particularly useful for identifying problems that may not be detected through user testing or surveys1.

A heuristic evaluation is the most suitable method for determining the portal's compliance with recognized standard usability principles, such as Nielsen's 10 heuristics for user interface design2. These heuristics cover aspects such as visibility of system status, match between system and the real world, user control and freedom, consistency and standards, error prevention, recognition rather than recall, flexibility and efficiency of use, aesthetic and minimalist design, help users recognize, diagnose, and recover from errors, and help and documentation. By applying these heuristics to the portal, the UX team can identify and prioritize the usability problems that need to be fixed.

An intuitive review is a less formal and less rigorous method of usability inspection, where an evaluator relies on their own intuition and experience to judge the usability of an interface. An intuitive review does not follow a set of predefined heuristics or criteria, and it is more subjective and prone to bias.An intuitive review can be useful for getting a quick overview of the interface, but it is not as reliable or comprehensive as a heuristic evaluation3.

User testing is a usability evaluation method that involves observing and collecting data from actual or potential users as they perform tasks with the interface. User testing can provide valuable insights into how users interact with the interface, what difficulties they encounter, and what their preferences and expectations are. User testing can also measure the effectiveness, efficiency, and satisfaction of the interface. However, user testing is not the best method for determining the compliance with standard usability principles, as it does not directly assess the interface against the heuristics.User testing is also more time-consuming, resource-intensive, and complex to conduct than heuristic evaluation4.

A UX Designer needs to declutter the Highlights panel for a custom object's Lightning page. The team that uses this object explained there are too many action buttons; only specific actions are used for each status of the record.

Which Lightning Record Page feature should be used to solve this problem?

A.
Audiences
A.
Audiences
Answers
B.
Dynamic Forms
B.
Dynamic Forms
Answers
C.
A Dynamic Actions
C.
A Dynamic Actions
Answers
Suggested answer: C

Explanation:

Dynamic Actions are a feature that allows the UX Designer to customize the actions that appear on the Highlights panel of a Lightning record page based on criteria such as record status, user profile, or field value. This way, the UX Designer can declutter the Highlights panel and show only the relevant actions for each record. Dynamic Actions can be configured in the Lightning App Builder instead of the page layout editor, which gives more flexibility and control to the UX Designer.Reference:

Salesforce Dynamic Actions -- Overview & Deep Dive Tutorial

Create Dynamic Actions in Lightning App Builder - Salesforce

Add Visibility Rules for Dynamic Pages - Trailhead

A UX Designer wants to inform user stories based on user value and development effort.

Which method should be used?

A.
Card Sorting
A.
Card Sorting
Answers
B.
Prioritization Matrix
B.
Prioritization Matrix
Answers
C.
Customer Journey Map
C.
Customer Journey Map
Answers
Suggested answer: B

Explanation:

A prioritization matrix is a method that helps UX designers to inform user stories based on user value and development effort. A prioritization matrix is a table that compares different user stories or features based on two criteria: user value and development effort. User value is the benefit or satisfaction that the user will get from using the feature. Development effort is the time, cost, and complexity involved in building the feature. By plotting user stories or features on a prioritization matrix, UX designers can identify which ones are high-value and low-effort, which ones are high-value and high-effort, which ones are low-value and low-effort, and which ones are low-value and high-effort. This helps UX designers to prioritize the user stories or features that will deliver the most value to the user with the least amount of effort, and to deprioritize or eliminate the ones that will deliver the least value to the user with the most amount of effort. A prioritization matrix can also help UX designers to communicate and align with stakeholders and developers on the scope and feasibility of the project.Reference:Prioritize User Stories and Features Unit | Salesforce Trailhead,How to Prioritize User Stories (and Build the Right Features),Salesforce User Experience (UX) Designer Certification Guide & Tips

Cloud Kicks is displaying Knowledge articles on a site with a colored background. A UX Designer is asked to evaluate Web Content Accessibility Guidelines (WCAG) level AA for normal text.

What is the minimum color contrast ratio that would pass these guidelines?

A.
At least 7.0:1
A.
At least 7.0:1
Answers
B.
At least 3.0:1
B.
At least 3.0:1
Answers
C.
At least 4.5:1
C.
At least 4.5:1
Answers
Suggested answer: C

Explanation:

According to the Web Content Accessibility Guidelines (WCAG) 2.1, the minimum color contrast ratio for normal text is 4.5:11. This means that the difference in brightness (luminance) between the text color and the background color should be at least 4.5 times. This ensures that the text is readable by people with moderately low vision, color deficiencies, or contrast sensitivity1. The contrast ratio can be calculated using the formula:

L2+0.05L1+0.05

where L1 is the relative luminance of the lighter color and L2 is the relative luminance of the darker color2. The relative luminance is a value between 0 and 1, where 0 is black and 1 is white2. The contrast ratio can range from 1:1 (white on white) to 21:1 (black on white)2.

The contrast ratio requirement for normal text is lower for larger text or bold text, as they are easier to read at lower contrast. For large text (18 point or 14 point bold), the minimum contrast ratio is 3:11. For graphics and user interface components, such as form input borders, the minimum contrast ratio is also 3:13. For level AAA conformance, the minimum contrast ratio for normal text is 7:1 and for large text is 4.5:11.

To evaluate the color contrast ratio of a site, there are various tools available, such as the Contrast Checker or the Contrast Ratio tool. These tools allow users to enter the text color and the background color and see the contrast ratio and whether it meets the WCAG guidelines. They also provide suggestions for improving the contrast ratio if needed.

Understanding Success Criterion 1.4.3: Contrast (Minimum)

Contrast Ratio - WCAG Color Contrast Checker

WebAIM: Contrast Checker

WCAG: Accessible colour and contrast ratios

Contrast ratio - WCAG WG

Cloud Kicks is planning to build a custom Lightning Web Component (LWC) that needs to be implemented quickly.

Where should the team go to explore Lightning component code, documentation, and specifications?

A.
Salesforce Extensions for V5 Code
A.
Salesforce Extensions for V5 Code
Answers
B.
Design Tokens on SLDS website
B.
Design Tokens on SLDS website
Answers
C.
A Components Library on developer.salesforce.com is item for later review.
C.
A Components Library on developer.salesforce.com is item for later review.
Answers
Suggested answer: C

Explanation:

The best place for the team to explore Lightning component code, documentation, and specifications is the Components Library on developer.salesforce.com1.The Components Library is the Lightning components developer reference, where the team can find code samples, SDKs, tools, metadata coverage information, and a developer guide for Lightning Web Components1.The team can also use the live code environment to code their first Lightning web component and see the results in real time2. Salesforce Extensions for VS Code (A) is a powerful tool for developing Lightning components, but it is not a source of code, documentation, and specifications. Design Tokens on SLDS website (B) are a way to store and maintain consistent design attributes across different platforms, but they are not specific to Lightning Web Components.Reference:

Components Library on developer.salesforce.com

Get Started Coding | Lightning Web Components Developer Guide

Cloud Kicks has a text information-rich Salesforce org. The company wants to maximize the content on every screen because most of its employees use laptops with limited screen space.

Which global user interface setting should be used to solve this problem?

A.
Comfy Display Density
A.
Comfy Display Density
Answers
B.
Compact Display Density
B.
Compact Display Density
Answers
C.
Enable Collapsible Sections
C.
Enable Collapsible Sections
Answers
Suggested answer: B

Explanation:

Compact display density is a global user interface setting that allows users to view more content on every screen by reducing the amount of space between page elements and aligning the field labels to the left of the fields. Compact display density is suitable for text information-rich Salesforce orgs, such as Cloud Kicks, that want to maximize the use of limited screen space on laptops.Compact display density can be set as the default for the org by the system admins, or chosen by individual users from their profile menu1.

Comfy display density is another global user interface setting that provides a spacious view with labels on the top of fields and more space between page elements. Comfy display density is suitable for orgs that want to emphasize readability and clarity, or that have more complex or interactive fields.Comfy display density is not the best option for Cloud Kicks, as it would reduce the amount of content that can be displayed on each screen1.

Enable collapsible sections is a feature that allows users to collapse or expand sections on a record page layout. Collapsible sections can help users focus on the most relevant information and reduce scrolling. However, collapsible sections are not a global user interface setting, but a page layout option that can be configured by the admins.Collapsible sections can be used in combination with either comfy or compact display density, but they do not affect the alignment of the field labels or the spacing between the page elements2.

A UX Designer wants to conduct customer interviews as part of discovery research.

Which best practice should be followed while conducting these interviews?

A.
Ignore vague or general answers.
A.
Ignore vague or general answers.
Answers
B.
Engage in a friendly and informal way.
B.
Engage in a friendly and informal way.
Answers
C.
Analyze findings in the moment.
C.
Analyze findings in the moment.
Answers
Suggested answer: B

Explanation:

Customer interviews are a qualitative research method that allows the UX Designer to understand the needs, goals, pain points, and behaviors of the target users. To conduct effective customer interviews, the UX Designer should follow some best practices, such as:

Engage in a friendly and informal way: The UX Designer should try to establish rapport and trust with the interviewee, and make them feel comfortable and relaxed. This can help elicit honest and candid responses, and encourage the interviewee to share more details and stories.The UX Designer should use a conversational tone, smile, and show interest and empathy12

Ask open-ended questions: The UX Designer should avoid asking yes/no questions, or questions that lead or suggest a specific answer. Instead, the UX Designer should ask open-ended questions that allow the interviewee to express their thoughts and feelings in their own words.The UX Designer should also probe deeper by asking follow-up questions, such as ''why?'', ''how?'', or ''can you tell me more about that?''12

Listen actively and attentively: The UX Designer should focus on listening to the interviewee, and avoid interrupting, judging, or correcting them. The UX Designer should also use verbal and non-verbal cues, such as nodding, eye contact, and paraphrasing, to show that they are paying attention and understanding the interviewee.The UX Designer should also take notes or record the interview, with the interviewee's permission, for later analysis12

Ignore vague or general answers: This is not a best practice, because vague or general answers can indicate that the interviewee is not comfortable, engaged, or clear about the question.The UX Designer should try to clarify the question, or ask more specific or concrete questions, to elicit more meaningful and relevant responses12

Analyze findings in the moment: This is not a best practice, because analyzing findings in the moment can distract the UX Designer from listening to the interviewee, and bias their interpretation of the data.The UX Designer should wait until the interview is over, and review the notes or recordings, before analyzing the findings and identifying patterns, insights, and opportunities12

Customer Interviews: The Ultimate Guide - User Interviews

How to Conduct User Interviews - Interaction Design Foundation

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