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Microsoft MB-220 Practice Test - Questions Answers, Page 4

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Question 31

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Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets migh

Question 32

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Your company is interested in gaining additional insight into customer journeys. You have been tasked with analyzing contacts insights. From the options presented, which three types of interaction

Question 33

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You use Dynamics 365 for Marketing to obtain detailed analytical views to help you understand your impact and learn which marketing instruments work best for your audience. You need to track respons

Question 34

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Your company decides to set up a Lead Scoring model. They would like to score leads based on a condition. Which two conditions follow the Fixed Rule Category? Each correct answer presents a complete

Question 35

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You are a Dynamics 365 Marketing functional consultant. The marketing department wants to see customer journeys, appointments, and events in a single calendar, rather than as a list. What should be

Question 36

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You are a Dynamics 365 functional consultant for Contoso Ltd. Because of recent policy changes, the marketing team needs to update the privacy policy banner text and URL. What should you configure t

Question 37

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Your sales team often request reports on Lead Source Effectiveness. They want to know which marketing campaigns, events, and web contacts generate the most qualified leads, and ultimately the most r

Question 38

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Your marketing department needs to create a Customer Journey for female wine enthusiasts over 40 years-old who live in Europe. How should you define who receives this Customer Journey?

Question 39

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Your marketing department has determined that they want to create a Customer Journey that will target marketing contacts that have visited your website in the past 12 months. Which type of marketing

Question 40

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You are a marketing professional for AdventureWorks Cycles. You want to create a new subscription form with a new subscription list. You have created the new subscription list, but must be able to

Related questions

DRAG DROP You are a functional consultant that needs to create a new marketing form landing page. You want this form structure to be available for multiple future forms. Which five actions should you perform in sequence to complete your task? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

DRAG DROP Your company is Contoso Coffee Beans. The company's marketing department is setting up a real-time journey. After a customer uses the mobile application to sign in to one of the coffee bars, Contoso Coffee Beans wants to send them a push notification through the company's mobile app. This is the first time that the company has used the push message channel. You need to set up a connection to the mobile app. In which order should you perform the actions in Dynamics 365 Customer Insights - Journeys? To answer, move all actions from the list of actions to the answer area and arrange them in the correct order.

DRAG DROP You are a marketing professional who is conducting training for a group of marketing trainees. You are training on marketing forms and explaining the type of forms in Dynamics 365 Marketing. Which form type applies to each data collection purpose? To answer, drag the appropriate form type to the correct data collection purpose. Each form type may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content. NOTE: Each correct selection is worth one point.

DRAG DROP You are creating a survey using a Dynamics 365 for Marketing Surveys. You need to include multiple question types. Which survey question types presents the best choice for each scenario/example presented? To answer, drag the appropriate survey question to the scenario/example. Each survey question type may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content. NOTE: Each correct selection is worth one point.

You are configuring Dynamics 365 Customer Insights - Journeys for an upcoming online event. You have the following requirements: * The ability to use breakout rooms. * Event registration must be supported. Which type of Microsoft Teams event should you use?

DRAG DROP At your organization's latest event, booth visitors may sign up to try a newly developed game that uses the mixed reality of Microsoft HoloLens, As part of the sign-on process, the participant is created as a lead in the same Microsoft Dataverse environment where Microsoft Dynamics 365 Marketing is enabled. After the participant plays the game, the game results and points tally are sent to a custom trigger in Dynamics 365 Marketing. After the event, the marketing department wants to use a real-time journey to follow-up with the participants. * The department wants the first email to be sent directly after triggering the journey This email will include different content based on a range of points that are achieved in the game. The marketing department creates different emails for the different point ranges. * After the first email, the lead should be assigned to the correct salesperson for follow-up. You need to create the required steps and set up a Microsoft Power Automate flow to determine the correct salesperson, assign the lead, and create a phone call activity in Dynamics 365.

You created a real-time marketing form for your organization. You need to publish the form where your customers can access It. Which two actions should you perform? Each correct answer presents a complete solution. NOTE: Each correct selection is worth one point.

DRAG DROP You are creating a new site map for the marketing department. The site map must contain the navigation to The modules in Microsoft Dynamics 365 Marketing. You need to use the model-driven app to configure the site map.

You are a marketing automation consultant. Your client wants to understand the benefits of using the natural language feature in Dynamics 365 Marketing. Which two statements explain why your client may want to use the Natural Language feature? Each correct answer presents part of the solution.

The legal department in your company indicates that new contacts 'cannot' receive commercial tagged emails unless they opted in to receive them. As part of the onboarding journey for new customers, you send a transactional email requesting that the customers opt in and informing them of the new privacy policy. You need to be sure that you can send out the opt-in message without sending accidental commercial messages. What do you need to set as default values on the preference attributes on a contact?

Question 31

Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.

After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen. You have created a lead scoring model for a marketing effort. The lead scoring model has 3 grades: Cold, Warm and Hot. After a week you notice that no one has received any scores from your model.

Solution: You lower the Sales Ready Score.

Does this resolve your issue?

Yes

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Question 32

Your company is interested in gaining additional insight into customer journeys.

You have been tasked with analyzing contacts insights.

From the options presented, which three types of interactions are analyzed in Dynamics 365 for Marketing for contacts and lead? (Choose three.) Each correct answer presents a complete solution. NOTE: Each correct selection is worth one point.

Web interactions

Event interactions

Survey interactions

Appointment interactions

Telephone interactions

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Question 33

You use Dynamics 365 for Marketing to obtain detailed analytical views to help you understand your impact and learn which marketing instruments work best for your audience. You need to track response data regarding how your contacts react to your various marketing initiatives. Which three sources of analytical data are available to you regarding your marketing initiatives? (Choose three.) Each answer presents a complete solution. NOTE: Each correct selection is worth one point.

Insights by Contact will be available to you on individual contact records and on the account with which the contact is associated.

The insights you receive will be measured over all recipients of a single activity and by all activities for a single recipient.

The insights aggregating results from all emails sent in a certain timeframe will be available on your Email Marketing Dashboard.

Survey insights measured over all respondents will be available on the Survey Insights form.

Insights measured over all recipients of a single segment over all channels will be available on the Segment Insights form.

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Question 34

Your company decides to set up a Lead Scoring model. They would like to score leads based on a condition. Which two conditions follow the Fixed Rule Category? Each correct answer presents a complete solution. NOTE: Each correct selection is worth one point.

based on age

clicking on an email advertisement

an event for which the contact registered

based on zip code

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Question 35

You are a Dynamics 365 Marketing functional consultant.

The marketing department wants to see customer journeys, appointments, and events in a single calendar, rather than as a list. What should be enabled and configured to achieve this goal?

the Marketing Calendar Control on the designated entities

the Calendar Control on the designated forms

the Calendar Control on the designated entities

the Marketing Calendar Control on the designated forms

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Question 36

You are a Dynamics 365 functional consultant for Contoso Ltd. Because of recent policy changes, the marketing team needs to update the privacy policy banner text and URL. What should you configure to implement these updates?

the Marketing Data configuration

the Application Management settings

the Default Marketing settings

the Landing Page settings

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Question 37

Your sales team often request reports on Lead Source Effectiveness. They want to know which marketing campaigns, events, and web contacts generate the most qualified leads, and ultimately the most revenue. How can you use tools in Dynamics 365 Marketing to generate this report?

Navigate to Leads, click on Insights, then select the Lead Source Effectiveness tab.

Navigate to Leads, select the appropriate Lead View, click on Run Report, and select Lead Source Effectiveness.

Navigate to Contacts, select the appropriate Contact View, click on Run Report, and select Lead Source Effectiveness.

Under Customer Journeys, go to the insights section for each journey that generates Leads, download the appropriate data, and aggregate it into a separate spreadsheet.

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Question 38

Your marketing department needs to create a Customer Journey for female wine enthusiasts over 40 years-old who live in Europe. How should you define who receives this Customer Journey?

Create a Static segment.

Create a Segment Type.

Edit the contacts in database.

Create a Dynamic segment.

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Question 39

Your marketing department has determined that they want to create a Customer Journey that will target marketing contacts that have visited your website in the past 12 months. Which type of marketing segment should you create?

Profile Segment

Interaction Segment

Landing Page Segment

Customer Insight Segment

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