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Microsoft MB-220 Practice Test - Questions Answers, Page 6

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Question 51

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You are a marketing professional who is creating a marketing page.

Which three design elements are available to you? Each correct answer presents part of the solution. NOTE: Each correct selection is worth one point.

Divider Element

Divider Element

Text Element

Text Element

Content Block Element

Content Block Element

Event Element

Event Element

Survey Element

Survey Element

Suggested answer: A, B, C

Explanation:

Reference:

https://docs.microsoft.com/en-us/dynamics365/marketing/create-deploy-marketing-pages

asked 05/10/2024
Jonaid Alam
36 questions

Question 52

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As a Marketing Administrator you have been tasked with automatically creating leads based on interactions your marketing contacts have with your organization. What are two ways the system can create leads from the same marketing contact? (Choose two.) Each correct answer presents a complete solution. NOTE: Each correct selection is worth one point.

It can automatically create one per visit to a customer journey that is configured to create leads automatically.

It can automatically create one per visit to a customer journey that is configured to create leads automatically.

It can automatically create one per visit to a landing page that is configured to create leads automatically.

It can automatically create one per visit to a landing page that is configured to create leads automatically.

It can automatically create one per interaction that indicates a level of interest in a product or service.

It can automatically create one per interaction that indicates a level of interest in a product or service.

It can automatically create only one; each marketing contact equates to one lead.

It can automatically create only one; each marketing contact equates to one lead.

Suggested answer: A, B

Explanation:

References:

https://docs.microsoft.com/en-us/dynamics365/customer-engagement/marketing/lead-lifecycle

asked 05/10/2024
PKE Holding AG Leitgeb
33 questions

Question 53

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You are a marketing administrator for Contoso Ltd.

You have a Contact Us marketing form that has fields for a person’s name, company, address, email address, and phone number. When the form is submitted, you need to ensure that:

If the contact or lead already exists, their record is updated. If the contact or lead does not exist, their record is created. What should you do?

Set “Update contact/leads” to Contact and Lead.

Set “Update contact/leads” to Contact and Lead.

Set “Generate Leads Without Matching” to Yes.

Set “Generate Leads Without Matching” to Yes.

Set “Store Form Submission’ to Yes.

Set “Store Form Submission’ to Yes.

Verify that “Lead Matching Strategy” and “Contact Matching Strategy” are set correctly.

Verify that “Lead Matching Strategy” and “Contact Matching Strategy” are set correctly.

Suggested answer: D

Explanation:


asked 05/10/2024
Jay Chua
40 questions

Question 54

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You are a Dynamics 365 Marketing functional consultant.

You need to set up a Marketing campaign for a client to demonstrate how they can engage customers in email campaigns. To set up your demo, you will need to establish a list of contacts. You need to avoid using actual contacts. Which two methods can be used to load demo contacts for the campaign? Each correct answer presents part of the solution.

Create Contacts in Demo Data of Marketing Settings.

Create Contacts in Demo Data of Marketing Settings.

Create contacts manually in the Leads section of Dynamics 365 Marketing.

Create contacts manually in the Leads section of Dynamics 365 Marketing.

Import contacts from an Excel file.

Import contacts from an Excel file.

Create contacts manually in the Contacts section of Dynamics 365 Marketing.

Create contacts manually in the Contacts section of Dynamics 365 Marketing.

Suggested answer: A, C
asked 05/10/2024
Ahmed Alghadeer
31 questions

Question 55

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You are a marketing manager.

You need to improve the open rates for your email campaigns.

The content designer suggests you use dynamic messaging. You want the dynamic messaging to appear below the Subject in the recipient’s preview pane of their email client. Which action should you take?

Use the Preview Text field to enter messaging with the contact’s name, to entice the user to open the email.

Use the Preview Text field to enter messaging with the contact’s name, to entice the user to open the email.

Create a custom code element that holds the following HTML information and place it near the top of the email

Create a custom code element that holds the following HTML information and place it near the top of the email

Add the Preview Text to the subject field, preceded by a colon.

Add the Preview Text to the subject field, preceded by a colon.

Use the Preview Text element, and drag it to the top of your email in the email designer.

Use the Preview Text element, and drag it to the top of your email in the email designer.

Suggested answer: B
asked 05/10/2024
Justin Whelan
35 questions

Question 56

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As a marketing operations lead, you have recently been hired to manage a team using Dynamics 365 Marketing. The team sends subscription-based newsletters on a regular basis, and they have set up a subscription center in Dynamics 365 Marketing. They now need to create links in each newsletter to the subscription center, so that customers can manage their communication settings.

How should you instruct the team to ensure links to the subscription center appear in their newsletters?

In the email Designer, use Content Assist in the text editor to select the SubscriptionCenter element under the Dynamic Content menu.

In the email Designer, use Content Assist in the text editor to select the SubscriptionCenter element under the Dynamic Content menu.

In the email Designer, in General Layout properties of the email template, select “Include Subscription Center Link.”

In the email Designer, in General Layout properties of the email template, select “Include Subscription Center Link.”

In the email Designer, Drag the Subscription Center item from the Toolbox to the email canvas to create the link.

In the email Designer, Drag the Subscription Center item from the Toolbox to the email canvas to create the link.

Create an HTML link in each email to direct customers to the subscription center.

Create an HTML link in each email to direct customers to the subscription center.

Suggested answer: A

Explanation:

Reference:

https://docs.microsoft.com/en-us/dynamics365/marketing/set-up-subscription-center

asked 05/10/2024
Friedrich Spies
29 questions

Question 57

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Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.

After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen. Your marketing team is asking you questions about how marketing emails can be used for the campaigns they wish to launch. You need to explain how these types of messages differ from the person-to-person messaging they already use in order to correctly help your marketing team to understand the difference between Traditional Emails and Marketing Emails. Solution: You tell the team that Traditional Emails are hosted on the Dynamics 365 server.

Does this meet the goal?

Yes

Yes

No

No

Suggested answer: B

Explanation:

References:

https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/prepare-marketing-emails

asked 05/10/2024
Emmanuel Yeboah
38 questions

Question 58

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Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.

After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen. Your marketing team is asking you questions about how marketing emails can be used for the campaigns they wish to launch. You need to explain how these types of messages differ from the person-to-person messaging they already use in order to correctly help your marketing team to understand the difference between Traditional Emails and Marketing Emails. Solution: You tell the team that Traditional Emails are able to be used in customer journeys.

Does this meet the goal?

Yes

Yes

No

No

Suggested answer: A

Explanation:

References:

https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/prepare-marketing-emails

asked 05/10/2024
JEAN-MARIE HERMANT
48 questions

Question 59

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Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.

After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen. Your marketing team is asking you questions about how marketing emails can be used for the campaigns they wish to launch. You need to explain how these types of messages differ from the person-to-person messaging they already use in order to correctly help your marketing team to understand the difference between Traditional Emails and Marketing Emails. Solution: You tell the team that results as click-thrus, opens and forwards are recorded for Traditional Emails. Does this meet the goal?

Yes

Yes

No

No

Suggested answer: B

Explanation:

References:

https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/prepare-marketing-emails

asked 05/10/2024
Brent Kehoe
34 questions

Question 60

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You have been tasked with creating the structure necessary to include dynamic content in email messages. Which three types of items can be placed in a message as dynamic values? (Choose three.) Each correct answer presents a complete solution. NOTE: Each correct selection is worth one point.

Your company’s phone number

Your company’s phone number

Values from a specific Case record

Values from a specific Case record

Subscription-center link

Subscription-center link

Your company’s postal address

Your company’s postal address

Social media links

Social media links

Suggested answer: C, D, E

Explanation:

References:

https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/dynamic-email-content#content-settings

asked 05/10/2024
Shoban Babu
41 questions
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