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You are a marketing administrator for Contoso Ltd.

You have a Contact Us marketing form that has fields for a person’s name, company, address, email address, and phone number. When the form is submitted, you need to ensure that:

If the contact or lead already exists, their record is updated. If the contact or lead does not exist, their record is created. What should you do?

A.

Set “Update contact/leads” to Contact and Lead.

A.

Set “Update contact/leads” to Contact and Lead.

Answers
B.

Set “Generate Leads Without Matching” to Yes.

B.

Set “Generate Leads Without Matching” to Yes.

Answers
C.

Set “Store Form Submission’ to Yes.

C.

Set “Store Form Submission’ to Yes.

Answers
D.

Verify that “Lead Matching Strategy” and “Contact Matching Strategy” are set correctly.

D.

Verify that “Lead Matching Strategy” and “Contact Matching Strategy” are set correctly.

Answers
Suggested answer: D

Explanation:


You are a Dynamics 365 Marketing functional consultant.

You need to set up a Marketing campaign for a client to demonstrate how they can engage customers in email campaigns. To set up your demo, you will need to establish a list of contacts. You need to avoid using actual contacts. Which two methods can be used to load demo contacts for the campaign? Each correct answer presents part of the solution.

A.

Create Contacts in Demo Data of Marketing Settings.

A.

Create Contacts in Demo Data of Marketing Settings.

Answers
B.

Create contacts manually in the Leads section of Dynamics 365 Marketing.

B.

Create contacts manually in the Leads section of Dynamics 365 Marketing.

Answers
C.

Import contacts from an Excel file.

C.

Import contacts from an Excel file.

Answers
D.

Create contacts manually in the Contacts section of Dynamics 365 Marketing.

D.

Create contacts manually in the Contacts section of Dynamics 365 Marketing.

Answers
Suggested answer: A, C

You are a marketing manager.

You need to improve the open rates for your email campaigns.

The content designer suggests you use dynamic messaging. You want the dynamic messaging to appear below the Subject in the recipient’s preview pane of their email client. Which action should you take?

A.

Use the Preview Text field to enter messaging with the contact’s name, to entice the user to open the email.

A.

Use the Preview Text field to enter messaging with the contact’s name, to entice the user to open the email.

Answers
B.

Create a custom code element that holds the following HTML information and place it near the top of the email

B.

Create a custom code element that holds the following HTML information and place it near the top of the email

Answers
C.

Add the Preview Text to the subject field, preceded by a colon.

C.

Add the Preview Text to the subject field, preceded by a colon.

Answers
D.

Use the Preview Text element, and drag it to the top of your email in the email designer.

D.

Use the Preview Text element, and drag it to the top of your email in the email designer.

Answers
Suggested answer: B

As a marketing operations lead, you have recently been hired to manage a team using Dynamics 365 Marketing. The team sends subscription-based newsletters on a regular basis, and they have set up a subscription center in Dynamics 365 Marketing. They now need to create links in each newsletter to the subscription center, so that customers can manage their communication settings.

How should you instruct the team to ensure links to the subscription center appear in their newsletters?

A.

In the email Designer, use Content Assist in the text editor to select the SubscriptionCenter element under the Dynamic Content menu.

A.

In the email Designer, use Content Assist in the text editor to select the SubscriptionCenter element under the Dynamic Content menu.

Answers
B.

In the email Designer, in General Layout properties of the email template, select “Include Subscription Center Link.”

B.

In the email Designer, in General Layout properties of the email template, select “Include Subscription Center Link.”

Answers
C.

In the email Designer, Drag the Subscription Center item from the Toolbox to the email canvas to create the link.

C.

In the email Designer, Drag the Subscription Center item from the Toolbox to the email canvas to create the link.

Answers
D.

Create an HTML link in each email to direct customers to the subscription center.

D.

Create an HTML link in each email to direct customers to the subscription center.

Answers
Suggested answer: A

Explanation:

Reference:

https://docs.microsoft.com/en-us/dynamics365/marketing/set-up-subscription-center

Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.

After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen. Your marketing team is asking you questions about how marketing emails can be used for the campaigns they wish to launch. You need to explain how these types of messages differ from the person-to-person messaging they already use in order to correctly help your marketing team to understand the difference between Traditional Emails and Marketing Emails. Solution: You tell the team that Traditional Emails are hosted on the Dynamics 365 server.

Does this meet the goal?

A.

Yes

A.

Yes

Answers
B.

No

B.

No

Answers
Suggested answer: B

Explanation:

References:

https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/prepare-marketing-emails

Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.

After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen. Your marketing team is asking you questions about how marketing emails can be used for the campaigns they wish to launch. You need to explain how these types of messages differ from the person-to-person messaging they already use in order to correctly help your marketing team to understand the difference between Traditional Emails and Marketing Emails. Solution: You tell the team that Traditional Emails are able to be used in customer journeys.

Does this meet the goal?

A.

Yes

A.

Yes

Answers
B.

No

B.

No

Answers
Suggested answer: A

Explanation:

References:

https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/prepare-marketing-emails

Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.

After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen. Your marketing team is asking you questions about how marketing emails can be used for the campaigns they wish to launch. You need to explain how these types of messages differ from the person-to-person messaging they already use in order to correctly help your marketing team to understand the difference between Traditional Emails and Marketing Emails. Solution: You tell the team that results as click-thrus, opens and forwards are recorded for Traditional Emails. Does this meet the goal?

A.

Yes

A.

Yes

Answers
B.

No

B.

No

Answers
Suggested answer: B

Explanation:

References:

https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/prepare-marketing-emails

You have been tasked with creating the structure necessary to include dynamic content in email messages. Which three types of items can be placed in a message as dynamic values? (Choose three.) Each correct answer presents a complete solution. NOTE: Each correct selection is worth one point.

A.

Your company’s phone number

A.

Your company’s phone number

Answers
B.

Values from a specific Case record

B.

Values from a specific Case record

Answers
C.

Subscription-center link

C.

Subscription-center link

Answers
D.

Your company’s postal address

D.

Your company’s postal address

Answers
E.

Social media links

E.

Social media links

Answers
Suggested answer: C, D, E

Explanation:

References:

https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/dynamic-email-content#content-settings

Which two statements must be true in order for a User to approve marketing content? Each answer presents part of the solution.

A.

The Status on the marketing content must be Approval Required.

A.

The Status on the marketing content must be Approval Required.

Answers
B.

The User must be in the Marketing Oversight Team or be a Marketing Professional.

B.

The User must be in the Marketing Oversight Team or be a Marketing Professional.

Answers
C.

The Status on the marketing content must be Draft.

C.

The Status on the marketing content must be Draft.

Answers
D.

The User must be in the BU Admin Team or in the Marketing Oversight business unit.

D.

The User must be in the BU Admin Team or in the Marketing Oversight business unit.

Answers
Suggested answer: A, D

Explanation:

Reference:

https://docs.microsoft.com/en-us/dynamics365/marketing/developer/marketing-approvals-feature

As a marketing automation consultant, you are creating a Customer Journey for a Marketing Event.

You would like to send an email inviting VIP customers to register. For customers who do not register you want to send a follow-up email one (1) week later reminding them to register. Which four tiles are required to assemble this Journey? Each correct answer presents part of the solution.

A.

Audience

A.

Audience

Answers
B.

If Registered

B.

If Registered

Answers
C.

Phone Call

C.

Phone Call

Answers
D.

Create Lead

D.

Create Lead

Answers
E.

Wait for

E.

Wait for

Answers
F.

Send an Email

F.

Send an Email

Answers
Suggested answer: A, B, E, F

Explanation:

Reference:

https://docs.microsoft.com/en-us/dynamics365/marketing/create-simple-customer-journey

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