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Microsoft MB-220 Practice Test - Questions Answers, Page 4

List of questions

Question 31

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Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.

After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen. You have created a lead scoring model for a marketing effort. The lead scoring model has 3 grades: Cold, Warm and Hot. After a week you notice that no one has received any scores from your model.

Solution: You add an action tile.

Does this resolve your issue?

Yes

Yes

No

No
Suggested answer: B

Explanation:

References: https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-lead-scoring

asked 05/10/2024
AXEL AXELOPOULOS
41 questions

Question 32

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Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.

After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen. You have created a lead scoring model for a marketing effort. The lead scoring model has 3 grades: Cold, Warm and Hot. After a week you notice that no one has received any scores from your model.

Solution: You click the Go Live button.

Does this resolve your issue?

Yes

Yes

No

No
Suggested answer: A

Explanation:

References: https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-lead-scoring

asked 05/10/2024
Kunle Fodeke
44 questions

Question 33

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Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.

After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen. You have created a lead scoring model for a marketing effort. The lead scoring model has 3 grades: Cold, Warm and Hot. After a week you notice that no one has received any scores from your model.

Solution: You lower the Sales Ready Score.

Does this resolve your issue?

Yes

Yes

No

No
Suggested answer: B

Explanation:

References: https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-lead-scoring

asked 05/10/2024
José Gonçalves
31 questions

Question 34

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Your company is interested in gaining additional insight into customer journeys.

You have been tasked with analyzing contacts insights.

From the options presented, which three types of interactions are analyzed in Dynamics 365 for Marketing for contacts and lead? (Choose three.) Each correct answer presents a complete solution. NOTE: Each correct selection is worth one point.

Web interactions

Web interactions

Event interactions

Event interactions

Survey interactions

Survey interactions

Appointment interactions

Appointment interactions

Telephone interactions

Telephone interactions
Suggested answer: A, B, C

Explanation:

References: https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/insights#categories

asked 05/10/2024
Sjoerd Kruit
32 questions

Question 35

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You use Dynamics 365 for Marketing to obtain detailed analytical views to help you understand your impact and learn which marketing instruments work best for your audience. You need to track response data regarding how your contacts react to your various marketing initiatives. Which three sources of analytical data are available to you regarding your marketing initiatives? (Choose three.) Each answer presents a complete solution. NOTE: Each correct selection is worth one point.

Insights by Contact will be available to you on individual contact records and on the account with which the contact is associated.

Insights by Contact will be available to you on individual contact records and on the account with which the contact is associated.

The insights you receive will be measured over all recipients of a single activity and by all activities for a single recipient.

The insights you receive will be measured over all recipients of a single activity and by all activities for a single recipient.

The insights aggregating results from all emails sent in a certain timeframe will be available on your Email Marketing Dashboard.

The insights aggregating results from all emails sent in a certain timeframe will be available on your Email Marketing Dashboard.

Survey insights measured over all respondents will be available on the Survey Insights form.

Survey insights measured over all respondents will be available on the Survey Insights form.

Insights measured over all recipients of a single segment over all channels will be available on the Segment Insights form.

Insights measured over all recipients of a single segment over all channels will be available on the Segment Insights form.
Suggested answer: A, B, C
asked 05/10/2024
Anna Pytka
32 questions

Question 36

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Your company decides to set up a Lead Scoring model. They would like to score leads based on a condition. Which two conditions follow the Fixed Rule Category? Each correct answer presents a complete solution. NOTE: Each correct selection is worth one point.

based on age

based on age

clicking on an email advertisement

clicking on an email advertisement

an event for which the contact registered

an event for which the contact registered

based on zip code

based on zip code
Suggested answer: A, D

Explanation:

Reference: https://docs.microsoft.com/en-us/dynamics365/marketing/score-manage-leads

asked 05/10/2024
Nigel Choji
45 questions

Question 37

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You are a Dynamics 365 Marketing functional consultant.

The marketing department wants to see customer journeys, appointments, and events in a single calendar, rather than as a list. What should be enabled and configured to achieve this goal?

the Marketing Calendar Control on the designated entities

the Marketing Calendar Control on the designated entities

the Calendar Control on the designated forms

the Calendar Control on the designated forms

the Calendar Control on the designated entities

the Calendar Control on the designated entities

the Marketing Calendar Control on the designated forms

the Marketing Calendar Control on the designated forms
Suggested answer: A

Explanation:

Reference: https://docs.microsoft.com/en-us/dynamics365/marketing/marketing-calendar

asked 05/10/2024
Ahmad Mansour
34 questions

Question 38

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You are a Dynamics 365 functional consultant for Contoso Ltd. Because of recent policy changes, the marketing team needs to update the privacy policy banner text and URL. What should you configure to implement these updates?

the Marketing Data configuration

the Marketing Data configuration

the Application Management settings

the Application Management settings

the Default Marketing settings

the Default Marketing settings

the Landing Page settings

the Landing Page settings
Suggested answer: D

Explanation:

Reference: https://docs.microsoft.com/en-us/dynamics365/marketing/mkt-settings-landing-pages

asked 05/10/2024
Jonathan Moreno
29 questions

Question 39

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Your sales team often request reports on Lead Source Effectiveness. They want to know which marketing campaigns, events, and web contacts generate the most qualified leads, and ultimately the most revenue. How can you use tools in Dynamics 365 Marketing to generate this report?

Navigate to Leads, click on Insights, then select the Lead Source Effectiveness tab.

Navigate to Leads, click on Insights, then select the Lead Source Effectiveness tab.

Navigate to Leads, select the appropriate Lead View, click on Run Report, and select Lead Source Effectiveness.

Navigate to Leads, select the appropriate Lead View, click on Run Report, and select Lead Source Effectiveness.

Navigate to Contacts, select the appropriate Contact View, click on Run Report, and select Lead Source Effectiveness.

Navigate to Contacts, select the appropriate Contact View, click on Run Report, and select Lead Source Effectiveness.

Under Customer Journeys, go to the insights section for each journey that generates Leads, download the appropriate data, and aggregate it into a separate spreadsheet.

Under Customer Journeys, go to the insights section for each journey that generates Leads, download the appropriate data, and aggregate it into a separate spreadsheet.
Suggested answer: B

Explanation:

Reference: https://neilparkhurst.com/2019/02/27/mb-210-microsoft-dynamics-365-for-sales-sales-reports/

asked 05/10/2024
Kevin Lizano
37 questions

Question 40

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Your marketing department needs to create a Customer Journey for female wine enthusiasts over 40 years-old who live in Europe. How should you define who receives this Customer Journey?

Create a Static segment.

Create a Static segment.

Create a Segment Type.

Create a Segment Type.

Edit the contacts in database.

Edit the contacts in database.

Create a Dynamic segment.

Create a Dynamic segment.
Suggested answer: D
asked 05/10/2024
Armands Vestmanis
45 questions
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