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Question 37 - MB-220 discussion
Your sales team often request reports on Lead Source Effectiveness. They want to know which marketing campaigns, events, and web contacts generate the most qualified leads, and ultimately the most revenue. How can you use tools in Dynamics 365 Marketing to generate this report?
Navigate to Leads, click on Insights, then select the Lead Source Effectiveness tab.
Navigate to Leads, select the appropriate Lead View, click on Run Report, and select Lead Source Effectiveness.
Navigate to Contacts, select the appropriate Contact View, click on Run Report, and select Lead Source Effectiveness.
Under Customer Journeys, go to the insights section for each journey that generates Leads, download the appropriate data, and aggregate it into a separate spreadsheet.
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