Microsoft MB-220 Practice Test - Questions Answers, Page 14
List of questions
Question 131
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To meet privacy and reporting standards, which three items does Litware require for segments? Each answer represents a complete solution.
Segments must include sorting by privacy requirements.
Segments should be Dynamic.
Segments should be Static.
Contacts blocked due to quotas will be added to a new segment.
Segments must include sorting by the Building Location entity.
Explanation:
A custom entity called Building Location is used as a reference for every contact. All segments need to include sorting by this entity. Every Customer Journey should be analyzed while running to evaluate any Contacts that are stopped. If the Contact stopped because Litware, Inc. reached the send quota for the month, the blocked Contacts should be added to a new segment and retried on the first of the following month.
Segments must be dynamic in order to comply with GDPR regulations. Any bounced emails or unsubscribes will immediately be marked as such and no longer used.
Question 132
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You are a functional consultant analyzing the insights of the Marketing Page available in Dynamics 365 Marketing to collect data for a management presentation. Which element should you analyze to obtain information on the number of times the page was opened?
Visits
Interactions
Overview
Submissions
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/insights
Question 133
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You are a Dynamics 365 Marketing functional consultant.
Marketing pages must conform to corporate branding standards. You need to ensure they all use the same style sheet. How can you add the style sheet?
Add it to the Portal Settings.
Click on HTML in the Page Designer in the marketing pages.
Add it to the Portal Integration tab of the marketing page.
Add it to a content block, then add the content block to the marketing page.
Explanation:
Reference: https://docs.microsoft.com/en-us/dynamics365/marketing/content-blocks
Question 134
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You are creating a new marketing page showing a holiday offer.
You have completed your page, and now you want it to be viewable by everyone on the Internet.
Which action should you perform to accomplish your goal?
Press the Save button.
Press the Activate button.
Press the Publish button.
Press the Go Live button.
Explanation:
Reference: https://docs.microsoft.com/en-us/dynamics365/marketing/create-landing-page
Question 135
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You are a Dynamics 365 Marketing functional consultant.
You have created a Subscription Form that lives on a marketing page in a marketing website.
The form is active, and you need to see how many submissions have been received.
In which three places can you find information on form submissions? Each correct response presents a complete solution.
Website Insights
Customer Journey Insights
Marketing Form Insights
Customer Voice submissions
Marketing Page Insights
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/insights
Question 136
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You are a marketer with Contoso. You are preparing an email message that will be attached to a journey for contacts that live in Washington State and have recently looked at your product page for lawn furniture. While going live with the message, you receive a warning that the message is too large.
Which action can you take to remove the warning?
Make the message size less than 128 kb.
Make the message size less than 256 kb.
Make sure that the message has no more than 1000 characters.
Make the message size less than 100 kb.
Explanation:
Best practice says the email should be less than 100 kb for deliverability reasons. However, the question is asking how you can remove the warning. The warning happens when the email size exceeds 128 kb.
Reference: https://docs.microsoft.com/en-us/dynamics365/marketing/get-ready-email-marketing
Question 137
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Your company currently has a customer journey that is running.
You have been tasked with making changes to the template without interrupting the customer journey. Will you be able to accomplish this task?
No. The customer journey template is locked for editing while it is Live, Editable.
Yes, if you set the customer journey as Stopped and modify the template.
Yes, if you set the customer journey as Live, Editable and modify the template.
No. The customer journey cannot be edited without being at least temporarily stopped.
Explanation:
Reference:
https://docs.microsoft.com/en-gb/dynamics365/marketing/go-live#customer-journey-go-live-operations-and-status
Question 138
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You have been tasked with creating a Customer Journey Template that will be used as a starting point by others. Your template must be in French, run every 6 months, and be used to send emails to all of the Contacts and group the journeys by the contacts account.
Which template contains all of the necessary elements to meet these requirements?
Purpose: Sales, Target: Contacts, Language: French, Is recurring: Yes
Purpose: Multipurpose, Target: Accounts, Language: French, Is recurring: Yes
Purpose: Multipurpose, Target: Contacts, Language: French, Is recurring: Yes
Purpose: Sales, Target: Accounts, Language: French, Is recurring: No
Explanation:
The Target must be set to Accounts for the required grouping (and recurring must be Yes).
Reference: https://docs.microsoft.com/en-us/dynamics365/marketing/customer-journeys-create-automated-campaigns
Question 139
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Your marketing department needs to create a simple Customer Journey, to send marketing emails to female wine enthusiasts, over 40 years old, who live in Europe. How should you define who to include in this Customer Journey?
Create a Dynamic segment.
Edit the contacts in your database.
Create a Segment Type.
Create a Static segment.
Explanation:
Reference: https://docs.microsoft.com/en-us/dynamics365/marketing/segmentation-lists-subscriptions
Question 140
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You are Dynamics 365 Marketing functional consultant for AdventureWorks Cycles.
You are configuring the system and storing marketing files in the Dynamics 365 Marketing content library. Which three file formats are supported in the content library? Each correct answer presents a complete solution.
.bmp
.jpg
.tiff
.gif
Explanation:
Reference: https://docs.microsoft.com/en-us/dynamics365/marketing/real-time-marketing-asset-library
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