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Microsoft MB-220 Practice Test - Questions Answers, Page 21

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Question 201

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You are showing the marketing team how to measure campaign effectiveness with the built-in dashboards in Dynamics 365 Customer Insights - Journeys

A team member asks where they can find the metric that shows how many emails had at least one link selected, as a percentage of the total number of emails that were delivered as part of a customer journey.

You need to tell the team which section of the built-in aggregate channel analytics dashboard contains a key performance indicator (KPI) that provides this information.

Which section contains the relevant KPI?

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Question 202

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You want to update the marketing settings to enable this scenario:

When a person submits a torn, the marketing system will pair the submission with an existing lead by their email address and the product they are interested in.

Which setting should you update?

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Question 203

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Your marketing department works with an audience acquisition firm to invite attendees to marketing webinars.

The audience acquisition firm displays statistics related to attendees on a dashboard on its partner portal. The Chief Marketing Officer for your company asks you to add a link to this dashboard directly to the navigation for your Dynamics 365 Customer Insights - Journeys app.

You need to select the appropriate subarea content type

Which subarea content type should you select in the sitemap?

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Question 204

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Your marketing team sends a dairy newsletter to email subscribers.

Your manager wants to see a visual heat map report displaying the area of the email body that receives the most clicks.

What should you do in the marketing email Insights tab?

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Question 205

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Your colleague has an upcoming product launch. They heard from the marketing operations team that they cannot go live with the launch email because the instructions provided are missing a required element.

The message created already has the following elements;

* a subscription center link

* a physical address

* a valid from name and from address

* an HTML body

* a plain text version

The instructions told the marketing operations team to use {{contact.emailddress1}} in the 'To' field. All videos and images were present in the library, and there are no dynamic expressions in the email.

You need to help identify the missing element.

What should also be included in the instructions?

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Question 206

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A multi-day conference includes multiple vendors, sponsors, and hotel accommodations

You need to schedule presenters for the conference sessions.

As you are booking the presenters tor the sessions, where should you set the presenter's fee for this event?

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Question 207

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An IT solutions provider decided to host an onsite educational event for their customers. They create an event in Marketing Event Management with pass level registration and will not allow anonymous registrations.

You need to convey to the IT solutions provider the actions that will be available to the event attendees after they create an account.

Which two actions are allowed? Each correct answer presents a complete solution.

NOTE: Each correct selection is worth one point.

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Question 208

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You created and published an event to a Microsoft Dynamics 365 Portal site. You need to restrict event registration to registered visitors only. What should you do?

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Question 209

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Your company recently installed the real-time marketing module.

You need to make sure that the consent center is tilled with the correct consent data currently available in Dynamics 365 Customer Insights - Journeys and from legacy campaign solutions.

Solution: You load the consent information that was already captured tor contacts in Customer Insights - Journeys by selecting the corresponding option from the lop ribbon in the consent center. Does this meet the goal?

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Question 210

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Your customer is using an outbound subscription center in Dynamics 365 Customer Insights -- Journeys.

Due to data privacy concerns, they want to implement a global double opt-in for new subscriptions and consent preferences.

You need to configure the settings for this requirement.

Solution: Add a privacy policy link.

Does this meet the goal?

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