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Microsoft MB-220 Practice Test - Questions Answers, Page 20

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Question 191

(0)

Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might

Question 192

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You recently implemented Dynamics 365 Customer Insights - Journeys. You need to enable a previously created marketing list to be available for the subscription center. What does the Marketing List

Question 193

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DRAG DROP Your company has been using Dynamics 365 Customer Insights - Journeys for a few months. The Chief Marketing Officer (CMO) asks you to enable real-time customer journey orchestration. The

Question 194

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Your marketing department created a recurring outbound customer journey so the contacts are reprocessed at regular intervals during the active period. The marketing manager indicates that the custom

Question 195

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Your company's marketing team is reviewing insights for several marketing pages that have been used in a recent customer journey. The team reports that the number of submissions for one marketing pa

Question 196

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You are creating a new outbound promotional journey. You want to target new contacts who submitted a form on the company's landing page to download a whitepaper. Which two actions should you perfo

Question 197

(0)

Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might

Question 198

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You work with your company's marketing team to determine that a Global Double Opt-In methodology will be best suited for your company You need to enable Global Double opt-in. Which element is requir

Question 199

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You are showing the marketing team how to measure campaign effectiveness with the built-in dashboards in Dynamics 365 Customer Insights - Journeys A team member asks where they can find the metric

Question 200

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You want to update the marketing settings to enable this scenario: When a person submits a torn, the marketing system will pair the submission with an existing lead by their email address and the p

Related questions

DRAG DROP You are a functional consultant that needs to create a new marketing form landing page. You want this form structure to be available for multiple future forms. Which five actions should you perform in sequence to complete your task? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

DRAG DROP Your company is Contoso Coffee Beans. The company's marketing department is setting up a real-time journey. After a customer uses the mobile application to sign in to one of the coffee bars, Contoso Coffee Beans wants to send them a push notification through the company's mobile app. This is the first time that the company has used the push message channel. You need to set up a connection to the mobile app. In which order should you perform the actions in Dynamics 365 Customer Insights - Journeys? To answer, move all actions from the list of actions to the answer area and arrange them in the correct order.

DRAG DROP You are a marketing professional who is conducting training for a group of marketing trainees. You are training on marketing forms and explaining the type of forms in Dynamics 365 Marketing. Which form type applies to each data collection purpose? To answer, drag the appropriate form type to the correct data collection purpose. Each form type may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content. NOTE: Each correct selection is worth one point.

DRAG DROP You are creating a survey using a Dynamics 365 for Marketing Surveys. You need to include multiple question types. Which survey question types presents the best choice for each scenario/example presented? To answer, drag the appropriate survey question to the scenario/example. Each survey question type may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content. NOTE: Each correct selection is worth one point.

You are configuring Dynamics 365 Customer Insights - Journeys for an upcoming online event. You have the following requirements: * The ability to use breakout rooms. * Event registration must be supported. Which type of Microsoft Teams event should you use?

DRAG DROP At your organization's latest event, booth visitors may sign up to try a newly developed game that uses the mixed reality of Microsoft HoloLens, As part of the sign-on process, the participant is created as a lead in the same Microsoft Dataverse environment where Microsoft Dynamics 365 Marketing is enabled. After the participant plays the game, the game results and points tally are sent to a custom trigger in Dynamics 365 Marketing. After the event, the marketing department wants to use a real-time journey to follow-up with the participants. * The department wants the first email to be sent directly after triggering the journey This email will include different content based on a range of points that are achieved in the game. The marketing department creates different emails for the different point ranges. * After the first email, the lead should be assigned to the correct salesperson for follow-up. You need to create the required steps and set up a Microsoft Power Automate flow to determine the correct salesperson, assign the lead, and create a phone call activity in Dynamics 365.

You created a real-time marketing form for your organization. You need to publish the form where your customers can access It. Which two actions should you perform? Each correct answer presents a complete solution. NOTE: Each correct selection is worth one point.

The legal department in your company indicates that new contacts 'cannot' receive commercial tagged emails unless they opted in to receive them. As part of the onboarding journey for new customers, you send a transactional email requesting that the customers opt in and informing them of the new privacy policy. You need to be sure that you can send out the opt-in message without sending accidental commercial messages. What do you need to set as default values on the preference attributes on a contact?

DRAG DROP You are creating a new site map for the marketing department. The site map must contain the navigation to The modules in Microsoft Dynamics 365 Marketing. You need to use the model-driven app to configure the site map.

You are a marketing automation consultant. Your client wants to understand the benefits of using the natural language feature in Dynamics 365 Marketing. Which two statements explain why your client may want to use the Natural Language feature? Each correct answer presents part of the solution.

Question 191

Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution shown.

After you answer a question in this section, you will NOT be able to return to it once you click on the Next button. As a result, these questions will not appear in the review screen.

The marketing department created a new subscription center and marketing page that should be used whenever outbound and real-time emails ate sent to Contacts.

The content designer asked you to ensure the emails sent through teal-time marketing journeys have the correct link in their preference center placeholder

You need to ensure that the new subscription URL is used when emails are sent to Contacts.

Solution:

You ensure that the marketing journeys target Contacts, instead of Leads or Customer Profiles.

Does this meet the goal?

Yes

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Question 192

You recently implemented Dynamics 365 Customer Insights - Journeys.

You need to enable a previously created marketing list to be available for the subscription center.

What does the Marketing List Member type need to be in order to do this?

Customer

Lead

Account

Contact

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Question 193

DRAG DROP

Your company has been using Dynamics 365 Customer Insights - Journeys for a few months. The Chief Marketing Officer (CMO) asks you to enable real-time customer journey orchestration. The CMO wants to set up an abandoned shopping cart journey using a trigger from the company's online store.

You need to update your current Customer Insights - Journeys version and enable the real-time customer journey orchestration.

Which four actions should you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

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Question 194

Your marketing department created a recurring outbound customer journey so the contacts are reprocessed at regular intervals during the active period. The marketing manager indicates that the customer journey with a future end date has been in a Stopped state.

The marketing manager wants to enable the contacts to continue being reprocessed in the journey.

What should you do?

Increase the Iterations count value.

Manually update the state to Live

Select Check for Errors and then select Go Live

Update the recurring interval.

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Question 195

Your company's marketing team is reviewing insights for several marketing pages that have been used in a recent customer journey. The team reports that the number of submissions for one marketing page is greater than the total number of submissions for the entire customer journey.

You need to help the team understand why the number of submissions is greater than expected.

What do you tell the team?

You can only group submissions by journey if you export the detail records to a .csv file and analyze the records in Microsoft Excel.

You must select a specific customer journey on the marketing page Insights tab to filter insights to that specific journey.

You can only analyze submissions for a marketing page in a journey from the specific journey record.

You can only track marketing page insights at an aggregate level across all associated customer journeys.

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Question 196

You are creating a new outbound promotional journey.

You want to target new contacts who submitted a form on the company's landing page to download a whitepaper.

Which two actions should you perform? Each correct answer presents a complete solution.

NOTE: Each correct selection is worth one point.

Select 'Submitted a Form' as the audience source type filtered to the company's landing page in the outbound journey.

Create a dynamic behavioral contact segment with the condition of having submitted the form on the company's landing page. Then, select this segment as the target audience in the outbound journey.

Create a static marketing list with the condition of having submitted the form on the company's landing page. Then, select this segment as the target audience in the outbound journey.

Select 'Download Whitepaper Journey' as the target audience in the outbound journey.

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Question 197

After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.

Your company recently installed the real-time marketing module.

You need to make sure that the consent center is filled with the correct consent data currently available in Dynamics 365 Customer Insights - Journeys and from legacy campaign solutions.

Solution: You import consent settings from a Microsoft Excel file.

Does this meet the goal?

Yes

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Question 198

You work with your company's marketing team to determine that a Global Double Opt-In methodology will be best suited for your company You need to enable Global Double opt-in. Which element is required?

an event registration page

a privacy policy

a subscription center page

a consent confirmation message

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Question 199

You are showing the marketing team how to measure campaign effectiveness with the built-in dashboards in Dynamics 365 Customer Insights - Journeys

A team member asks where they can find the metric that shows how many emails had at least one link selected, as a percentage of the total number of emails that were delivered as part of a customer journey.

You need to tell the team which section of the built-in aggregate channel analytics dashboard contains a key performance indicator (KPI) that provides this information.

Which section contains the relevant KPI?

Delivery issues

Positive customer engagement

Negative customer engagement

Delivery successes

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Question 200

You want to update the marketing settings to enable this scenario:

When a person submits a torn, the marketing system will pair the submission with an existing lead by their email address and the product they are interested in.

Which setting should you update?

Landing pages

Lead scoring

Default marketing settings

Matching strategy

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