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Salesforce Certified Marketing Cloud Account Engagement Consultant Practice Test - Questions Answers, Page 7

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Question 61

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LenoxSoft's ideal buyer is a C-level executive with an employee base over 500. Their department should either be technology or finance. C-level is the best fit but managers should also be included as they may make purchasing decisions. Which is the correct profile criteria for grading used to give the ideal buyer an 'A' grade.

Job title - C-level 3/3 Job title - Manager 3/3 Size 3/3 Dept 3/3
Job title - C-level 3/3 Job title - Manager 3/3 Size 3/3 Dept 3/3
Job title - C-level 3/3 Job title - Manager 3/3 Size 2/3 Dept 3/3
Job title - C-level 3/3 Job title - Manager 3/3 Size 2/3 Dept 3/3
Job title - C-level 3/3 Job title - Manager 3/3 Size 3/3 Dept 2/3
Job title - C-level 3/3 Job title - Manager 3/3 Size 3/3 Dept 2/3
Job title - C-level 3/3 Job title - Manager 2/3 Size 3/3 Dept 3/3
Job title - C-level 3/3 Job title - Manager 2/3 Size 3/3 Dept 3/3
Suggested answer: D
asked 23/09/2024
Laurence Peterson
34 questions

Question 62

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LenoxSoft's Salesforce org uses various record types for their business units. LenoxSoft wants all new data collected in Marketing Cloud Account Engagement to quickly be created in Salesforce with a single, specific record type. Which set of actions would ensure this behavior?

Automatically assign all prospects in Marketing Cloud Account Engagement and review the Salesforce Connector user's permissions.
Automatically assign all prospects in Marketing Cloud Account Engagement and review the Salesforce Connector user's permissions.
Create an Engagement Program in Marketing Cloud Account Engagement and verify the Salesforce connector.
Create an Engagement Program in Marketing Cloud Account Engagement and verify the Salesforce connector.
Manually assign all prospects in Marketing Cloud Account Engagement and verify the Salesforce connector
Manually assign all prospects in Marketing Cloud Account Engagement and verify the Salesforce connector
Regularly export data from Marketing Cloud Account Engagement and data load file into Salesforce
Regularly export data from Marketing Cloud Account Engagement and data load file into Salesforce
Suggested answer: A
asked 23/09/2024
Tim Baas
31 questions

Question 63

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LenoxSoft has completed testing in a Salesforce Sandbox org. What steps will ensure a successful move to the Salesforce Production org?

Install the Marketing Cloud Account Engagement AppExchange package for Production Environments
Install the Marketing Cloud Account Engagement AppExchange package for Production Environments
Rename the Salesforce connector for the Sandbox org
Rename the Salesforce connector for the Sandbox org
Delete all data from the Sandbox org
Delete all data from the Sandbox org
Create a new Salesforce Connector for the Production org
Create a new Salesforce Connector for the Production org
Unverified and delete the Salesforce connector for the Sandbox org
Unverified and delete the Salesforce connector for the Sandbox org
Suggested answer: A, D, E
asked 23/09/2024
Saphronia Yancey
36 questions

Question 64

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An Administrator imported a list of trade show attendees and added them all to the same Marketing Cloud Account Engagement campaign. A few months later, the Administrator wants to pull a one-time list of all of these attendees. How should this be accomplished?

Run a segmentation rule based on the Marketing Cloud Account Engagement campaign
Run a segmentation rule based on the Marketing Cloud Account Engagement campaign
Run an automation rule based on the Marketing Cloud Account Engagement campaign
Run an automation rule based on the Marketing Cloud Account Engagement campaign
Look for the original list based on the Marketing Cloud Account Engagement campaign
Look for the original list based on the Marketing Cloud Account Engagement campaign
Run a dynamic list based on the Marketing Cloud Account Engagement campaign
Run a dynamic list based on the Marketing Cloud Account Engagement campaign
Suggested answer: A
asked 23/09/2024
Mohand TIMSILINE
41 questions

Question 65

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LenoxSoft would like to enable the Google AdWords connector in Marketing Cloud Account Engagement. Which of the following would you NOT advise them on before they enable the connector?

They should ensure their URL structures can handle parameters before verifying the connector.
They should ensure their URL structures can handle parameters before verifying the connector.
The connector cannot be linked directly to an MCC account.
The connector cannot be linked directly to an MCC account.
The connector will update all of their AdWords ads to include the tracking parameter, including those that were deleted or disabled.
The connector will update all of their AdWords ads to include the tracking parameter, including those that were deleted or disabled.
The connector will make copies of their AdWords ads (not including those that were deleted or disabled) and include the tracking parameter in the URL for the new versions.
The connector will make copies of their AdWords ads (not including those that were deleted or disabled) and include the tracking parameter in the URL for the new versions.
Suggested answer: C
asked 23/09/2024
Dennis Bruyn
39 questions

Question 66

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The marketing team you consult with wants to assign prospects to a sales user when the prospects meets at least one of the following criteria: * Successfully complete a 'Request a Quote' form, OR * Has a score above 175 and a grade above B+ Which assignment model will best achieve their goals?

Completion Action
Completion Action
Automation rule match All
Automation rule match All
Automation rule match Any
Automation rule match Any
Page Action
Page Action
Suggested answer: C
asked 23/09/2024
Ian Gothard
35 questions

Question 67

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Lenoxsoft needs to sync their Salesforce custom objects to Marketing Cloud Account Engagement prospects in order to run an automation rule. What is the first step in the process of setting up custom object syncing between the two systems?

Create the Marketing Cloud Account Engagement custom object on the prospect level before the prospect Account level
Create the Marketing Cloud Account Engagement custom object on the prospect level before the prospect Account level
Configure the Salesforce custom object to relate to th< account, lead, or contact
Configure the Salesforce custom object to relate to th< account, lead, or contact
Adjust the sync behavior on the Marketing Cloud Account Engagement custom object to use the Salesforce value
Adjust the sync behavior on the Marketing Cloud Account Engagement custom object to use the Salesforce value
Perform a full Marketing Cloud Account Engagement database sync, prior to creating the Salesforce custom object
Perform a full Marketing Cloud Account Engagement database sync, prior to creating the Salesforce custom object
Suggested answer: B
asked 23/09/2024
Alexander Ang
39 questions

Question 68

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Recommend a model to route qualified and unqualified leads across the business. Place in order from most qualified to least qualified lead. A.Low Grade | Low Score B.High Grade | Low Score C.High Grade | High Score D. Low Grade | High Score

CDAB
CDAB
ABDC
ABDC
CBDA
CBDA
CDBA
CDBA
Suggested answer: D
asked 23/09/2024
David Fernando del Villar
44 questions

Question 69

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LenoxSoft is requesting a nurture campaign for cold leads. Anyone who clicks on the CTA they want to create a call campaign and anyone who doesn't click on the CTA they want them to eventually be deleted (sent to recycle bin). What objects in Marketing Cloud Account Engagement & SFDC would you use?

Marketing Cloud Account Engagement Engagement Program
Marketing Cloud Account Engagement Engagement Program
Salesforce Queue
Salesforce Queue
Marketing Cloud Account Engagement Automation Rule
Marketing Cloud Account Engagement Automation Rule
Marketing Cloud Account Engagement Static List
Marketing Cloud Account Engagement Static List
Marketing Cloud Account Engagement Marketing Campaign
Marketing Cloud Account Engagement Marketing Campaign
Suggested answer: A, D, E
asked 23/09/2024
samuel crook
45 questions

Question 70

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Lenoxsoft uses their existing email sending platform to send a monthly promotional email to subscribers on the 15th of each month. They are beginning their Marketing Cloud Account Engagement implementation on the 5th and must send the email on time. They have asked to focus on the minimum setup in Marketing Cloud Account Engagement in order to meet their email send deadline. Based on the above constraints, what should the Consultant determine to be the first steps in Marketing Cloud Account Engagement?

Set up a Marketing Cloud Account Engagement campaign, import necessary subscriber lists, and transfer email templates to Marketing Cloud Account Engagement.
Set up a Marketing Cloud Account Engagement campaign, import necessary subscriber lists, and transfer email templates to Marketing Cloud Account Engagement.
Implement Marketing Cloud Account Engagement tracking code, set up email authentication, and create page actions for website views.
Implement Marketing Cloud Account Engagement tracking code, set up email authentication, and create page actions for website views.
Create a folder structure, import, and map sales users, and transfer email templates into Marketing Cloud Account Engagement.
Create a folder structure, import, and map sales users, and transfer email templates into Marketing Cloud Account Engagement.
Set up email authentication, import necessary subscriber lists, and transfer email templates into Marketing Cloud Account Engagement.
Set up email authentication, import necessary subscriber lists, and transfer email templates into Marketing Cloud Account Engagement.
Suggested answer: D
asked 23/09/2024
Naeem Navaid Shaikh
38 questions
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Related questions

Which are true about Engagement Program
During the kickoff call, the LenoxSoft Marketing Manager expressed an immediate need to re-engage with older leads that went cold. Given this requirement, which Marketing Cloud Account Engagement features are the minimum requirement for a successful Engagement Program?
LenoxSoft currently has prospect and customer data located in their current email provider, spreadsheets from events, Salesforce, and LenoxSoft proprietary software. Specifically regarding their current email provider, what do you need to know before importing into Marketing Cloud Account Engagement to ensure a high deliverability rate in their initial Marketing Cloud Account Engagement email sends. Choose 2 answers:
Administrators can reset passwords for users
What is true about grading? [Choose two answers]
LenoxSoft wants to evenly assign prospects to their Sales team that meets either set of qualification criteria: Qualified &amp; Semi-Engaged Grade is greater than B+ and score is greater than 50. Mostly Qualified &amp; Engaged Grade is greater than C+ and score is greater than 150. What ways would you recommend in this scenario?
'LenoxSoft wants to implement an ongoing targeted marketing effort focused on prospects in the high tech industry, with a score over 200, and a grade higher than a B. If a prospect matches this criteria, they want to send a series of emails, add to a list, and notify the assigned sales representative. What Marketing Cloud Account Engagement feature should be used to accomplish this marketing effort?
You have been asked to create a form that gathers information from prospects. This information should be available in Marketing Cloud Account Engagement as well as a custom build community site. How would you achieve this?
LenoxSoft has very specific lead qualification criteria that must be met before assigning prospects to a sales rep: * The prospects must be located in Georgia or Florida. * The prospects must submit their 'Request a Demo' form. When this criteria is met, they want to automatically assign the prospects to a sales rep. 'State' is a required field on the 'Request a Demo' form. How should LenoxSoft automate assigning these leads?
There is Custom Field Type in Marketing Cloud Account Engagement called Phone