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Salesforce Certified Marketing Cloud Account Engagement Consultant Practice Test - Questions Answers, Page 8

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Question 71

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You are creating a new series of pay per click ads and want to track where a prospect originates when they arrive at your website. How would you set this up?

Create a Marketing Cloud Account Engagement campaign for each pay per click ad and place the tracking code on the landing page
Create a Marketing Cloud Account Engagement campaign for each pay per click ad and place the tracking code on the landing page
Create a custom redirect for each pay per ad click and and select a Marketing Cloud Account Engagement campaign for each custom redirect
Create a custom redirect for each pay per ad click and and select a Marketing Cloud Account Engagement campaign for each custom redirect
Create a custom redirect for each pay per click ad and use a completion action to add the prospects to a list
Create a custom redirect for each pay per click ad and use a completion action to add the prospects to a list
Create a custom redirect for each pay per click ad and use an automation rule to add the prospects to a list
Create a custom redirect for each pay per click ad and use an automation rule to add the prospects to a list
Suggested answer: B
asked 23/09/2024
Sean Frenette
39 questions

Question 72

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Lenoxsoft has a product line that is business to consumer. They use the Lead object, but the Contact and Account objects are combined. The Marketing Cloud Account Engagement Administrator wants to enable person accounts and understand how this configuration affects the syncing from Marketing Cloud Account Engagement to Salesforce. Given default Marketing Cloud Account Engagement and Salesforce syncing behavior, which statement is correct when Person Account are enabled?

Marketing Cloud Account Engagement will create a lead record in Salesforce, and when the lead is converted, Marketing Cloud Account Engagement will sync with contact and account.
Marketing Cloud Account Engagement will create a lead record in Salesforce, and when the lead is converted, Marketing Cloud Account Engagement will sync with contact and account.
Marketing Cloud Account Engagement will create a lead record in Salesforce, and when the lead is converted, Marketing Cloud Account Engagement will sync with the person account.
Marketing Cloud Account Engagement will create a lead record in Salesforce, and when the lead is converted, Marketing Cloud Account Engagement will sync with the person account.
The Salesforce contact level and account level fields will only sync with prospect fields in Marketing Cloud Account Engagement.
The Salesforce contact level and account level fields will only sync with prospect fields in Marketing Cloud Account Engagement.
The Salesforce person account record will only sync with the prospect record in Marketing Cloud Account Engagement.
The Salesforce person account record will only sync with the prospect record in Marketing Cloud Account Engagement.
Suggested answer: B
asked 23/09/2024
JORGE ROCHA
35 questions

Question 73

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LenoxSoft mentions that they would like to invest in a content strategy but is afraid they don't have the resources. What do you advise?

Start a company blog and promote a few high-quality pieces of content.
Start a company blog and promote a few high-quality pieces of content.
Post content from other websites on your own site.
Post content from other websites on your own site.
Hire an agency to create content.
Hire an agency to create content.
Focus on creating as much content as possible.
Focus on creating as much content as possible.
Suggested answer: A
asked 23/09/2024
NEXAR DONADIO
33 questions

Question 74

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Select available Webinar Scoring Rules

Webinar Attended
Webinar Attended
Webinar Invited
Webinar Invited
Webinar Refusal
Webinar Refusal
Webinar Registered
Webinar Registered
Suggested answer: A, B, D
asked 23/09/2024
Ruud God
36 questions

Question 75

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Select three available Marketing Cloud Account Engagement Editions

Marketing Cloud Account Engagement Growth
Marketing Cloud Account Engagement Growth
Marketing Cloud Account Engagement Plus
Marketing Cloud Account Engagement Plus
Marketing Cloud Account Engagement Professional
Marketing Cloud Account Engagement Professional
Marketing Cloud Account Engagement Advanced
Marketing Cloud Account Engagement Advanced
Marketing Cloud Account Engagement Ultimate
Marketing Cloud Account Engagement Ultimate
Marketing Cloud Account Engagement Standard
Marketing Cloud Account Engagement Standard
Suggested answer: A, B, D
asked 23/09/2024
Valencia, Luis
40 questions

Question 76

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Select available Social Media Connectors

Twitter
Twitter
Facebook
Facebook
CD Linkedln
CD Linkedln
AddThis
AddThis
FullContact
FullContact
Suggested answer: D, E
asked 23/09/2024
Lee Michael
40 questions

Question 77

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Select available Social Posting Connectors

Facebook
Facebook
Twitter
Twitter
Linkedln
Linkedln
Zone
Zone
WhatsApp
WhatsApp
Instagram
Instagram
Tumblr
Tumblr
Suggested answer: A, B, C
asked 23/09/2024
TREVOR COLLEDGE
45 questions

Question 78

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Select available Webinar Connectors

Webex
Webex
WebinarJam
WebinarJam
ReadyTalk
ReadyTalk
GoToWebinar
GoToWebinar
Demio
Demio
ClickMeeting
ClickMeeting
Suggested answer: A, C, D
asked 23/09/2024
Marcos Davila
32 questions

Question 79

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Select available User Roles

Administrator
Administrator
Sales User
Sales User
Marketing Manager
Marketing Manager
CD Marketing
CD Marketing
Sales
Sales
Sales Manager
Sales Manager
Suggested answer: A, D, E, F
asked 23/09/2024
Harieswaran Ramesh
37 questions

Question 80

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Select Assets that allow to Adjust prospects score

Automation Rules
Automation Rules
Segmentation Rules
Segmentation Rules
PI Completion Actions
PI Completion Actions
Engagement Programs
Engagement Programs
Tables
Tables
Suggested answer: A, C, D
asked 23/09/2024
Anthony Bradley
43 questions
Total 262 questions
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Related questions

Which are true about Engagement Program
During the kickoff call, the LenoxSoft Marketing Manager expressed an immediate need to re-engage with older leads that went cold. Given this requirement, which Marketing Cloud Account Engagement features are the minimum requirement for a successful Engagement Program?
LenoxSoft currently has prospect and customer data located in their current email provider, spreadsheets from events, Salesforce, and LenoxSoft proprietary software. Specifically regarding their current email provider, what do you need to know before importing into Marketing Cloud Account Engagement to ensure a high deliverability rate in their initial Marketing Cloud Account Engagement email sends. Choose 2 answers:
Administrators can reset passwords for users
What is true about grading? [Choose two answers]
LenoxSoft wants to evenly assign prospects to their Sales team that meets either set of qualification criteria: Qualified & Semi-Engaged Grade is greater than B+ and score is greater than 50. Mostly Qualified & Engaged Grade is greater than C+ and score is greater than 150. What ways would you recommend in this scenario?
'LenoxSoft wants to implement an ongoing targeted marketing effort focused on prospects in the high tech industry, with a score over 200, and a grade higher than a B. If a prospect matches this criteria, they want to send a series of emails, add to a list, and notify the assigned sales representative. What Marketing Cloud Account Engagement feature should be used to accomplish this marketing effort?
You have been asked to create a form that gathers information from prospects. This information should be available in Marketing Cloud Account Engagement as well as a custom build community site. How would you achieve this?
LenoxSoft has very specific lead qualification criteria that must be met before assigning prospects to a sales rep: * The prospects must be located in Georgia or Florida. * The prospects must submit their 'Request a Demo' form. When this criteria is met, they want to automatically assign the prospects to a sales rep. 'State' is a required field on the 'Request a Demo' form. How should LenoxSoft automate assigning these leads?
There is Custom Field Type in Marketing Cloud Account Engagement called Phone