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Salesforce Certified Marketing Cloud Account Engagement Consultant Practice Test - Questions Answers, Page 14

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Question 131

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What activities can be done in Marketing Cloud Account Engagement's engagement program? [Choose one answer]

Trigger, action and rule
Trigger, action and rule
Trigger, activity and rule
Trigger, activity and rule
Trigger, activity and check
Trigger, activity and check
Trigger, listen and check
Trigger, listen and check
Suggested answer: A
asked 23/09/2024
Michael Whitehouse
43 questions

Question 132

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What is possible with a trigger in engagement program? [Choose two answers]

Email link click
Email link click
File open
File open
Specific email link click
Specific email link click
Form handler error
Form handler error
Suggested answer: B
asked 23/09/2024
ozgur yilmaz
30 questions

Question 133

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What is true about page actions? [Choose three answers]

You can define a page to be a priority page to highlight the activity to Sales reps and other users.
You can define a page to be a priority page to highlight the activity to Sales reps and other users.
It is possible to use URL wildcard by adding * to the end of the URL.
It is possible to use URL wildcard by adding * to the end of the URL.
You cannot use auto responder emails with page actions.
You cannot use auto responder emails with page actions.
You cannot set the prospect's source campaign with page actions.
You cannot set the prospect's source campaign with page actions.
Suggested answer: A, B, C
asked 23/09/2024
Kelvin Galabuzi
37 questions

Question 134

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What is true about scoring? [Choose one answer]

Marketing Cloud Account Engagement comes with a scoring model that cannot be adjusted or changed.
Marketing Cloud Account Engagement comes with a scoring model that cannot be adjusted or changed.
Marketing Cloud Account Engagement will automatically assign prospects a score from F- to A+.
Marketing Cloud Account Engagement will automatically assign prospects a score from F- to A+.
Salesforce opportunities can influence a prospect's score.
Salesforce opportunities can influence a prospect's score.
It is not possible to reset a prospect's score to 0.
It is not possible to reset a prospect's score to 0.
Suggested answer: C
asked 23/09/2024
Tammy Tran
30 questions

Question 135

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What is true about grading? [Choose two answers]

A prospect can be associated to multiple profiles.
A prospect can be associated to multiple profiles.
You cannot change the default profile criteria
You cannot change the default profile criteria
Matching or unmatching a criteria will result in an increase or decrease of the grade by , or 3/3 of a grade.
Matching or unmatching a criteria will result in an increase or decrease of the grade by , or 3/3 of a grade.
All prospects start with a grade of D.
All prospects start with a grade of D.
Suggested answer: C, D
asked 23/09/2024
Nabil BENIKHLEF
42 questions

Question 136

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Which is not a standard role in Marketing Cloud Account Engagement? [Choose one answer]

Sales Manager
Sales Manager
Marketing
Marketing
Administrator
Administrator
Sales User
Sales User
Suggested answer: D
asked 23/09/2024
Matteo Picchetti
28 questions

Question 137

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When mapping fields between Marketing Cloud Account Engagement and Salesforce how can you control the synchronization? [Choose one answer]

Use Salesforce's value
Use Salesforce's value
Use Marketing Cloud Account Engagement's value
Use Marketing Cloud Account Engagement's value
Use the most recently updated record
Use the most recently updated record
All of the above
All of the above
Suggested answer: D
asked 23/09/2024
Adetutu Ogunsowo
45 questions

Question 138

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What is true about the Salesforce connector [Choose two answers]

When connecting Marketing Cloud Account Engagement and Salesforce you only need to follow a connection wizard in Marketing Cloud Account Engagement.
When connecting Marketing Cloud Account Engagement and Salesforce you only need to follow a connection wizard in Marketing Cloud Account Engagement.
You can connect Marketing Cloud Account Engagement to a Salesforce sandbox or production environment
You can connect Marketing Cloud Account Engagement to a Salesforce sandbox or production environment
Only lead, contacts and accounts are synchronized from Salesforce to Marketing Cloud Account Engagement
Only lead, contacts and accounts are synchronized from Salesforce to Marketing Cloud Account Engagement
Email is the unique identifier unless 'allow multiple Prospects with same email address' is enabled.
Email is the unique identifier unless 'allow multiple Prospects with same email address' is enabled.
Suggested answer: B, D
asked 23/09/2024
TANVIR ANJUM
37 questions

Question 139

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What is essential to setup when you are implementing Marketing Cloud Account Engagement for the first time? [Choose three answers]

Create and add a tracking code to the website
Create and add a tracking code to the website
Setup DNS for each used domain and validate the connection
Setup DNS for each used domain and validate the connection
Setup tracker subdomain and validate it
Setup tracker subdomain and validate it
Choose which sender IP to use
Choose which sender IP to use
Suggested answer: A, B, C
asked 23/09/2024
Paul Schwarz
38 questions

Question 140

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What is true about Marketing Cloud Account Engagement tracking? [Choose two answers]

The code is generated from a Salesforce campaign
The code is generated from a Salesforce campaign
Visitor filters can be added to Marketing Cloud Account Engagement to restrict tracking (clicks, visits, email notifications etc) from certain IP addresses
Visitor filters can be added to Marketing Cloud Account Engagement to restrict tracking (clicks, visits, email notifications etc) from certain IP addresses
Cookies will always expire after 10 years
Cookies will always expire after 10 years
Visitors and prospects that have 'do not track' settings enabled on their browser will not have their activities tracked while on your site.
Visitors and prospects that have 'do not track' settings enabled on their browser will not have their activities tracked while on your site.
Suggested answer: B, D
asked 23/09/2024
Corey Workman
35 questions
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