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Salesforce Certified Marketing Cloud Account Engagement Consultant Practice Test - Questions Answers, Page 13

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'How could the prospect field 'Marketing Cloud Account Engagement Hard Bounce' be updated so a prospect becomes mailable?
LenoxSoft's marketing team wants to use one repeating program to continually nurture cold and unengaged leads, but wants the content for the emails sent through the program to be tailored based on how many times the prospect has entered the program. They have decided to create a custom field called 'Repeated Engagement' and increment that field by +1 each time a prospect enters the program. Using this method, how should the team meet this need?
which two considerations should be made when implementing an account-based marketing strategy? Choose 2 answers
LenoxSoft is using a repeating Engagement Studio program to send prospects who complete a specific form a series of emails, increase the prospect score when the emails are engaged with, and notify an assigned user if the call to action in the email is completed. Prospects should only repeat the program when the form is completed again. How should LenoxSoft add the prospects?
LenoxSoft wants to foster a closer relationship between customers and their customer success team. Each customer account is owned by a LenoxSoft success team member, who should be the sender of all Marketing Cloud Account Engagement emails sent to any contacts at that account. Which setting would make the Marketing Cloud Account Engagement email send from the appropriate success team member?
LenoxSoft has a 'Demo Request' landing page that is getting a lot of views, but not very many submissions. The marketing manager has the following requirements: * Receive a notification when prospects view the page, but do not submit to see if they can retarget. * Receive one notification per prospect. How should a consultant accomplish this in Marketing Cloud Account Engagement?
What is true about grading? [Choose two answers]
There is Custom Field Type in Marketing Cloud Account Engagement called Date/Time
LenoxSoft wants Co ensure they're not over-emailing their target audience on specific email send actions in an Engagement Studio program. What is the best way to help their marketing team achieve this goal?
'LenoxSoft wants to implement an ongoing targeted marketing effort focused on prospects in the high tech industry, with a score over 200, and a grade higher than a B. If a prospect matches this criteria, they want to send a series of emails, add to a list, and notify the assigned sales representative. What Marketing Cloud Account Engagement feature should be used to accomplish this marketing effort?

Question 121

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What can you do in Advanced Section of Look and Feel step in Marketing Cloud Account Engagement Form

A.
Kiosk/Data Entry Mode: Do not cookie browser as submitted prospect
A.
Kiosk/Data Entry Mode: Do not cookie browser as submitted prospect
Answers
B.
PI Enable explicit bot protecting using reCAPTCHA
B.
PI Enable explicit bot protecting using reCAPTCHA
Answers
C.
Include 'Not you?' link to allow visitors to reset the form
C.
Include 'Not you?' link to allow visitors to reset the form
Answers
D.
Disable autoresponder emails on this form
D.
Disable autoresponder emails on this form
Answers
Suggested answer: A, B, C

Question 122

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Which are true about Salesforce Engage

A.
Before you can set up Salesforce Engage, you must have a verified Salesforce-Marketing Cloud Account Engagement connector
A.
Before you can set up Salesforce Engage, you must have a verified Salesforce-Marketing Cloud Account Engagement connector
Answers
B.
Salesforce Engage is not supported for Salesforce sandbox accounts
B.
Salesforce Engage is not supported for Salesforce sandbox accounts
Answers
C.
Salesforce Engage is an app mainly for Sales to stay up to date with Prospect actions
C.
Salesforce Engage is an app mainly for Sales to stay up to date with Prospect actions
Answers
D.
You can download Salesforce Engage App on your desktop or phone (Mac,Windows)
D.
You can download Salesforce Engage App on your desktop or phone (Mac,Windows)
Answers
E.
You can use Salesforce Engage with Gmail by downloading an extension
E.
You can use Salesforce Engage with Gmail by downloading an extension
Answers
Suggested answer: A, B, C, D, E

Question 123

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Monthly cost of Salesforce Engage is

A.
50$
A.
50$
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B.
100$
B.
100$
Answers
C.
It's always free
C.
It's always free
Answers
D.
15$
D.
15$
Answers
Suggested answer: A

Question 124

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You want to assign prospects to a specific sales user when that prospect submits a form and is from region EME

A What tool do you need to use? [Choose one answer]

A.
Segmentation Rule
A.
Segmentation Rule
Answers
B.
Completion Action
B.
Completion Action
Answers
C.
Dynamic List
C.
Dynamic List
Answers
D.
Automation Rule
D.
Automation Rule
Answers
Suggested answer: D

Question 125

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You have several white papers on your website, but you want to start gateing those and gather more and more details about prospects as they download the white papers. What is the best way to achieve this?

A.
Create a form and enable progressive profiling
A.
Create a form and enable progressive profiling
Answers
B.
Create a form handler and enable progressive profiling
B.
Create a form handler and enable progressive profiling
Answers
C.
Create a form handler for each white paper
C.
Create a form handler for each white paper
Answers
D.
Create a form per white paper and enable progressive profiling
D.
Create a form per white paper and enable progressive profiling
Answers
Suggested answer: D

Question 126

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Which actions can be achieved with completion actions? [Choose three answers]

A.
Assign to queue
A.
Assign to queue
Answers
B.
Notify account owner
B.
Notify account owner
Answers
C.
Set profile
C.
Set profile
Answers
D.
Increment prospect field value
D.
Increment prospect field value
Answers
Suggested answer: A, C, D

Question 127

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What is true about completion actions? [Choose two answers]

A.
Completion actions are retroactive and will apply to activities done before and after you apply them
A.
Completion actions are retroactive and will apply to activities done before and after you apply them
Answers
B.
Completion actions only execute for prospects. They will not affect visitors.
B.
Completion actions only execute for prospects. They will not affect visitors.
Answers
C.
Completion actions can be criteria based.
C.
Completion actions can be criteria based.
Answers
D.
Completion actions will not execute for image files.
D.
Completion actions will not execute for image files.
Answers
Suggested answer: B, D

Question 128

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What is true about custom redirects? [Choose two answers]

A.
When a visitor clicks a custom redirect any completion actions associated with the custom redirect will trigger.
A.
When a visitor clicks a custom redirect any completion actions associated with the custom redirect will trigger.
Answers
B.
Custom redirects will continue to work if they are deleted in Marketing Cloud Account Engagement.
B.
Custom redirects will continue to work if they are deleted in Marketing Cloud Account Engagement.
Answers
C.
When a visitor converts to a prospect completion actions on a custom redirect will trigger
C.
When a visitor converts to a prospect completion actions on a custom redirect will trigger
Answers
D.
Custom redirects are great for linking to files or pages you do not host.
D.
Custom redirects are great for linking to files or pages you do not host.
Answers
Suggested answer: B, D

Question 129

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What is true about Dynamic Content? [Choose three answers]

A.
You can add up to 25 variations of content
A.
You can add up to 25 variations of content
Answers
B.
You can base variations on Scoring Categories
B.
You can base variations on Scoring Categories
Answers
C.
You can add dynamic content to web pages
C.
You can add dynamic content to web pages
Answers
D.
You can use dynamic content in subject lines
D.
You can use dynamic content in subject lines
Answers
Suggested answer: A, C, D

Question 130

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Which one is not an email template you can create in Marketing Cloud Account Engagement? [Choose one answer]

A.
'Engage' template
A.
'Engage' template
Answers
B.
'One to one emails' template
B.
'One to one emails' template
Answers
C.
'List emails' template
C.
'List emails' template
Answers
D.
'Autoresponder emails' template
D.
'Autoresponder emails' template
Answers
Suggested answer: A
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