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Salesforce Certified Marketing Cloud Account Engagement Consultant Practice Test - Questions Answers, Page 11

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'How could the prospect field 'Marketing Cloud Account Engagement Hard Bounce' be updated so a prospect becomes mailable?
LenoxSoft's marketing team wants to use one repeating program to continually nurture cold and unengaged leads, but wants the content for the emails sent through the program to be tailored based on how many times the prospect has entered the program. They have decided to create a custom field called 'Repeated Engagement' and increment that field by +1 each time a prospect enters the program. Using this method, how should the team meet this need?
which two considerations should be made when implementing an account-based marketing strategy? Choose 2 answers
LenoxSoft is using a repeating Engagement Studio program to send prospects who complete a specific form a series of emails, increase the prospect score when the emails are engaged with, and notify an assigned user if the call to action in the email is completed. Prospects should only repeat the program when the form is completed again. How should LenoxSoft add the prospects?
LenoxSoft wants to foster a closer relationship between customers and their customer success team. Each customer account is owned by a LenoxSoft success team member, who should be the sender of all Marketing Cloud Account Engagement emails sent to any contacts at that account. Which setting would make the Marketing Cloud Account Engagement email send from the appropriate success team member?
LenoxSoft has a 'Demo Request' landing page that is getting a lot of views, but not very many submissions. The marketing manager has the following requirements: * Receive a notification when prospects view the page, but do not submit to see if they can retarget. * Receive one notification per prospect. How should a consultant accomplish this in Marketing Cloud Account Engagement?
What is true about grading? [Choose two answers]
There is Custom Field Type in Marketing Cloud Account Engagement called Date/Time
LenoxSoft wants Co ensure they're not over-emailing their target audience on specific email send actions in an Engagement Studio program. What is the best way to help their marketing team achieve this goal?
'LenoxSoft wants to implement an ongoing targeted marketing effort focused on prospects in the high tech industry, with a score over 200, and a grade higher than a B. If a prospect matches this criteria, they want to send a series of emails, add to a list, and notify the assigned sales representative. What Marketing Cloud Account Engagement feature should be used to accomplish this marketing effort?

Question 101

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If someone opt-out's do we need to delete this Prospect record?

A.
Yes, it is restricted by law
A.
Yes, it is restricted by law
Answers
B.
False. It is restricted by law not to email them, but we still can track the activity
B.
False. It is restricted by law not to email them, but we still can track the activity
Answers
Suggested answer: B

Question 102

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How many variations of Dynamic Content it is possible to create

A.
A-Z (25)
A.
A-Z (25)
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B.
A-C (3)
B.
A-C (3)
Answers
C.
10
C.
10
Answers
D.
A/B (2)
D.
A/B (2)
Answers
Suggested answer: A

Question 103

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Is it possible to split Dynamic List to other Dynamic Lists?

A.
True
A.
True
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B.
False
B.
False
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Suggested answer: B

Question 104

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Is it possible to split Dynamic Lists into more than two Static Lists?

A.
True
A.
True
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B.
False
B.
False
Answers
Suggested answer: A

Question 105

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Which are true about Marketing Cloud Account Engagement Recycle Bin

A.
Items in the recycle bin don't count toward usage limits
A.
Items in the recycle bin don't count toward usage limits
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B.
If you delete a campaign, the prospects associated with the campaign remain in the system tagged with the deleted campaign
B.
If you delete a campaign, the prospects associated with the campaign remain in the system tagged with the deleted campaign
Answers
C.
Admins can permanently delete prospects in the recycle bin. Marketing Cloud Account Engagement no longer tracks prospects when they're permanently deleted
C.
Admins can permanently delete prospects in the recycle bin. Marketing Cloud Account Engagement no longer tracks prospects when they're permanently deleted
Answers
D.
A deleted prospect is restored when the Salesforce record it's syncing with is undeleted
D.
A deleted prospect is restored when the Salesforce record it's syncing with is undeleted
Answers
E.
Tags are deleted permanently and don't appear in the recycle bin
E.
Tags are deleted permanently and don't appear in the recycle bin
Answers
F.
Content files are permanently deleted and cannot be undeleted and they are not listed in the recycle bin
F.
Content files are permanently deleted and cannot be undeleted and they are not listed in the recycle bin
Answers
G.
Content files are permanently deleted and cannot be undeleted, but they are listed in the recycle bin
G.
Content files are permanently deleted and cannot be undeleted, but they are listed in the recycle bin
Answers
Suggested answer: A, B, C, E, G

Question 106

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How many automation rules can you have

A.
Always 100
A.
Always 100
Answers
B.
Marketing Cloud Account Engagement Growth Edition: 50 Marketing Cloud Account Engagement Plus Edition: 100 Marketing Cloud Account Engagement Advanced Edition: 150
B.
Marketing Cloud Account Engagement Growth Edition: 50 Marketing Cloud Account Engagement Plus Edition: 100 Marketing Cloud Account Engagement Advanced Edition: 150
Answers
C.
Marketing Cloud Account Engagement Growth Edition: 50 Marketing Cloud Account Engagement Plus Edition: 100 Marketing Cloud Account Engagement Advanced Edition: 200
C.
Marketing Cloud Account Engagement Growth Edition: 50 Marketing Cloud Account Engagement Plus Edition: 100 Marketing Cloud Account Engagement Advanced Edition: 200
Answers
D.
Marketing Cloud Account Engagement Growth Edition: 100 Marketing Cloud Account Engagement Plus Edition: 150 Marketing Cloud Account Engagement Advanced Edition: 200
D.
Marketing Cloud Account Engagement Growth Edition: 100 Marketing Cloud Account Engagement Plus Edition: 150 Marketing Cloud Account Engagement Advanced Edition: 200
Answers
Suggested answer: B

Question 107

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Which editions of Marketing Cloud Account Engagement provides Buisness Units and Einstein functionalities

A.
All
A.
All
Answers
B.
Marketing Cloud Account Engagement Plus Edition and Marketing Cloud Account Engagement Advanced Edition
B.
Marketing Cloud Account Engagement Plus Edition and Marketing Cloud Account Engagement Advanced Edition
Answers
C.
Only Marketing Cloud Account Engagement Advanced Edition and it includes unlimited Buisness Units
C.
Only Marketing Cloud Account Engagement Advanced Edition and it includes unlimited Buisness Units
Answers
D.
Only Marketing Cloud Account Engagement Advanced Edition and it includes 2 Buisness Units, then each subsequent costs 2 000$/month
D.
Only Marketing Cloud Account Engagement Advanced Edition and it includes 2 Buisness Units, then each subsequent costs 2 000$/month
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Suggested answer: D

Question 108

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Which are Actions Available with Salesforce Connector (Choose three)

A.
Add to Salesforce campaign
A.
Add to Salesforce campaign
Answers
B.
Assign prospect to queue
B.
Assign prospect to queue
Answers
C.
Assign prospect via Salesforce active assignment rule
C.
Assign prospect via Salesforce active assignment rule
Answers
D.
Create a Salesforce event
D.
Create a Salesforce event
Answers
E.
Delete a Salesforce task
E.
Delete a Salesforce task
Answers
Suggested answer: A, B, C

Question 109

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There is limitation of 50 forms and 50 landing pages in Marketing Cloud Account Engagement Growth Edition and also you can't create more than one Scoring Category in this edition

A.
True
A.
True
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B.
False S
B.
False S
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Suggested answer: A

Question 110

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Select all available User Email Preferences

A.
Send daily prospect activity emails (for my prospects)
A.
Send daily prospect activity emails (for my prospects)
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B.
Send daily prospect activity emails (for all prospects)
B.
Send daily prospect activity emails (for all prospects)
Answers
C.
Send daily prospect assignment emails
C.
Send daily prospect assignment emails
Answers
D.
Send daily visitor activity emails
D.
Send daily visitor activity emails
Answers
E.
Send an email when a prospect is assigned
E.
Send an email when a prospect is assigned
Answers
F.
Send starred prospect activity alerts
F.
Send starred prospect activity alerts
Answers
G.
Send weekly search marketing email (sent on Mondays)
G.
Send weekly search marketing email (sent on Mondays)
Answers
H.
Send weekly search marketing email (sent on Fridays)
H.
Send weekly search marketing email (sent on Fridays)
Answers
I.
Send monthly inactive automations report email
I.
Send monthly inactive automations report email
Answers
J.
Send weekly inactive automations report email
J.
Send weekly inactive automations report email
Answers
K.
Send daily visitor assignment emails
K.
Send daily visitor assignment emails
Answers
Suggested answer: A, B, C, D, E, F, G, I
Total 262 questions
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