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Salesforce Certified Marketing Cloud Account Engagement Consultant Practice Test - Questions Answers, Page 15

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What is the purpose of creating a Tracker subdomain? [Choose one answer]

A.
To allow emails to be sent from your domain
A.
To allow emails to be sent from your domain
Answers
B.
To host all Marketing Cloud Account Engagement landing pages and forms on your website
B.
To host all Marketing Cloud Account Engagement landing pages and forms on your website
Answers
C.
To give a seamless transition between pages and form that you host and your Marketing Cloud Account Engagement hosted assets.
C.
To give a seamless transition between pages and form that you host and your Marketing Cloud Account Engagement hosted assets.
Answers
D.
All of the above
D.
All of the above
Answers
Suggested answer: C

What is true about A/B testing? [Choose two answers]

A.
You can disable A/B testing before and after email sent.
A.
You can disable A/B testing before and after email sent.
Answers
B.
You can only do A/B testing on list emails.
B.
You can only do A/B testing on list emails.
Answers
C.
When you turn off A/B testing you will have to choose which version to keep.
C.
When you turn off A/B testing you will have to choose which version to keep.
Answers
D.
It is recommended to test at least 5 different elements in your A/B tests.
D.
It is recommended to test at least 5 different elements in your A/B tests.
Answers
Suggested answer: B, C

Which standard connectors can be activated in Marketing Cloud Account Engagement [Choose two answers]

A.
Survey Monkey
A.
Survey Monkey
Answers
B.
Youtube
B.
Youtube
Answers
C.
GoToWebinar
C.
GoToWebinar
Answers
D.
Olark
D.
Olark
Answers
Suggested answer: C, D

Which objects are synched between Marketing Cloud Account Engagement and Salesforce? [Choose two answers]

A.
Account
A.
Account
Answers
B.
Opportunity
B.
Opportunity
Answers
C.
Case
C.
Case
Answers
D.
Order
D.
Order
Answers
Suggested answer: A, B

What is important to remember when creating custom prospect fields in Marketing Cloud Account Engagement? [Choose one answer]

A.
Marketing Cloud Account Engagement cannot sync with multi picklist in Salesforce
A.
Marketing Cloud Account Engagement cannot sync with multi picklist in Salesforce
Answers
B.
The matching field in Salesforce must have the exactly the same name on the lead and contact object in order for Marketing Cloud Account Engagement to synch to both objects.
B.
The matching field in Salesforce must have the exactly the same name on the lead and contact object in order for Marketing Cloud Account Engagement to synch to both objects.
Answers
C.
Marketing Cloud Account Engagement cannot sync with formula fields in Salesforce
C.
Marketing Cloud Account Engagement cannot sync with formula fields in Salesforce
Answers
D.
You can only create 50 custom fields in Marketing Cloud Account Engagement.
D.
You can only create 50 custom fields in Marketing Cloud Account Engagement.
Answers
Suggested answer: B

A Marketing Cloud Account Engagement administrator wants to enable the Engage Sales Tools page in Salesforce. Which two resources are available via this page in Salesforce? Choose 2 answers to set Engage

A.
Campaign send limits
A.
Campaign send limits
Answers
B.
A link to Salesforce Engage training resources
B.
A link to Salesforce Engage training resources
Answers
C.
A link to assign licenses and permission sets
C.
A link to assign licenses and permission sets
Answers
D.
A link to download Engage Alerts for Mac
D.
A link to download Engage Alerts for Mac
Answers
Suggested answer: B, D

What is required when sending a Marketing Cloud Account Engagement email from an assigned user?

A.
There must also be a general or specific user as a sender.
A.
There must also be a general or specific user as a sender.
Answers
B.
The assigned user must be connected through user sync.
B.
The assigned user must be connected through user sync.
Answers
C.
The email must also contain assigned user merge fields.
C.
The email must also contain assigned user merge fields.
Answers
D.
All prospects on the recipient list must be assigned to a user.
D.
All prospects on the recipient list must be assigned to a user.
Answers
Suggested answer: A

LenoxSoft wants to see all the Accounts that were closed last month on the Account Based Marketing dashboard in B2B Marketing Analytics.

What dashboard feature should be used?

A.
Select the dropdown filter 'Closed Date' and 'Last Month' to view all Accounts closed in the last month.
A.
Select the dropdown filter 'Closed Date' and 'Last Month' to view all Accounts closed in the last month.
Answers
B.
Filter the dashboard by the highest sales activity in the Sales Activities by Accounts chart.
B.
Filter the dashboard by the highest sales activity in the Sales Activities by Accounts chart.
Answers
C.
Select the 'Accounts' filter that allows filtering by accounts created within the last month.
C.
Select the 'Accounts' filter that allows filtering by accounts created within the last month.
Answers
D.
Select the win percentage in the Revenue Win Percentage donut chart so the Accounts will be faceted by won deals.
D.
Select the win percentage in the Revenue Win Percentage donut chart so the Accounts will be faceted by won deals.
Answers
Suggested answer: A

LenoxSoft wants to give users from their sales and marketing teams the power to explore and visualize important data by using the Engagement History Embedded Dashboard.

Which two steps should be completed so their users can begin exploring Marketing Cloud Account Engagement engagement data on the Salesforce campaign and Account records?

Choose 2 answers

A.
Create a custom Salesforce dashboard using both standard and custom Salesforce reports for each team.
A.
Create a custom Salesforce dashboard using both standard and custom Salesforce reports for each team.
Answers
B.
Have each team member log in and reference the dashboard in the Analytics Studio app.
B.
Have each team member log in and reference the dashboard in the Analytics Studio app.
Answers
C.
Assign the Analytics View Only Embedded App permission set to each user who wants to see the dashboard.
C.
Assign the Analytics View Only Embedded App permission set to each user who wants to see the dashboard.
Answers
D.
Place the Embedded Engagement History Dashboards on the desired object page layout using the Lightning App Builder.
D.
Place the Embedded Engagement History Dashboards on the desired object page layout using the Lightning App Builder.
Answers
Suggested answer: C, D

Which three Marketing Cloud Account Engagement asset types allow for embedded advanced dynamic content?

Choose 3 answers

A.
Landing Pages
A.
Landing Pages
Answers
B.
Social Posts
B.
Social Posts
Answers
C.
Layout Templates
C.
Layout Templates
Answers
D.
List Emails
D.
List Emails
Answers
E.
Content Files
E.
Content Files
Answers
Suggested answer: B
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