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Which list email report metric represents the total number of emails minus hard and soft bounces?
What step type should be used in engagement studio if a user wants to branch prospects down two paths based on actions taken on a marketing asset?
If the information in Salesforce differs from the information in Marketing Cloud Account Engagement, by default what information will be kept?
LenoxSoft has a yearly conference and is using a Pardot form on a computer tablet. What can a Pardot administrator enable the form in order to reset the form after each new submission?
A marketing user pauses an Engagement Studio program and adds a new recipient list. What will happen to the newly added prospects when the program is resumed?
Which two activities can automatically increase a prospects score using the default scoring model? Choose 2 answers
A project is on day 3 of a step with a designated wait time of 5 days. The engagement studio program is then paused for 1 day and restarted. If the wait time for the step remain at 5 days, what day of the designated 5 days of wait time would the prospect be on when the program is restarted?
A marketing user has created an email content record using the enhanced Pardot email experience. How can they send this email in an engagement program?
What is the expected behavior if an automation rule is NOT set to repeat?
By default (using business accounts) Marketing Cloud Account Engagement creates new records as:

Question 123 - Certified Marketing Cloud Account Engagement Specialist discussion

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What is tracked by the custom email links generated by Marketing Cloud Account Engagement?

A.
Link clicks
Answers
A.
Link clicks
B.
Page visits
Answers
B.
Page visits
C.
Email opens
Answers
C.
Email opens
D.
Form completions
Answers
D.
Form completions
E.
Unsubscribe
Answers
E.
Unsubscribe
Suggested answer: A, B, C

Explanation:

The custom email links generated by Marketing Cloud Account Engagement are tracked for link clicks, page visits and email opens. Link clicks are recorded when a prospect clicks on a link in an email. Page visits are recorded when a prospect visits a page on your website that has the Marketing Cloud Account Engagement tracking code. Email opens are recorded when a prospect opens an email and downloads the invisible image that Marketing Cloud Account Engagement inserts in the email. Form completions and unsubscribes are not tracked by the custom email links, but by other methods.

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asked 23/09/2024
Unai M
39 questions
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