ExamGecko

Salesforce Certified Marketing Cloud Account Engagement Specialist Practice Test - Questions Answers, Page 13

List of questions

Question 121

Report
Export
Collapse

A CNAME or vanity alias, is used to provide a seamless transition for your prospects when visiting pages and forms that you host on your site and Marketing Cloud Account Engagement hosted campaign elements such as; landing pages, search results and individually tracked links sent in your emails.

True
True
False
False
Suggested answer: A

Explanation:

A CNAME or vanity alias is used to provide a seamless transition for your prospects when visiting pages and forms that you host on your site and Marketing Cloud Account Engagement hosted campaign elements such as landing pages, search results and individually tracked links sent in your emails. This is true because a CNAME allows you to use your own domain name instead of the default go.Marketing Cloud Account Engagement.com domain name, which enhances your branding and trustworthiness.

asked 23/09/2024
Web Administrator
43 questions

Question 122

Report
Export
Collapse

The Marketing Cloud Account Engagement prospect audit capabilities can list all the data that was obtained by Marketing Cloud Account Engagement and how the data changes as the prospect interact with your emails, website, and CRM sync.

True
True
False
False
Suggested answer: A

Explanation:

The Marketing Cloud Account Engagement prospect audit capabilities can list all the data that was obtained by Marketing Cloud Account Engagement and how the data changes as the prospect interact with your emails, website, and CRM sync. This is true because the prospect audit table displays details about changes to the prospect record, such as field changes, list changes, assignments, form errors, email opens, link clicks, page views, CRM syncs and more.

asked 23/09/2024
Nikolaos Alexiou
32 questions

Question 123

Report
Export
Collapse

What is tracked by the custom email links generated by Marketing Cloud Account Engagement?

Link clicks
Link clicks
Page visits
Page visits
Email opens
Email opens
Form completions
Form completions
Unsubscribe
Unsubscribe
Suggested answer: A, B, C

Explanation:

The custom email links generated by Marketing Cloud Account Engagement are tracked for link clicks, page visits and email opens. Link clicks are recorded when a prospect clicks on a link in an email. Page visits are recorded when a prospect visits a page on your website that has the Marketing Cloud Account Engagement tracking code. Email opens are recorded when a prospect opens an email and downloads the invisible image that Marketing Cloud Account Engagement inserts in the email. Form completions and unsubscribes are not tracked by the custom email links, but by other methods.

asked 23/09/2024
Unai M
39 questions

Question 124

Report
Export
Collapse

What does the Data.com connector allow you to do?

Sync all your prospects to Salesforce
Sync all your prospects to Salesforce
Connect with your meeting software
Connect with your meeting software
Quickly jump into the Data.com results for a prospect or their company
Quickly jump into the Data.com results for a prospect or their company
Suggested answer: C

Explanation:

The Data.com connector allows you to quickly jump into the Data.com results for a prospect or their company. This feature enables you to access additional information and insights about your prospects and accounts from Data.com, such as industry, revenue, employee count, contact details and more. The Data.com connector does not sync your prospects to Salesforce, connect with your meeting software or do anything else.

asked 23/09/2024
Daniel Melendez
49 questions

Question 125

Report
Export
Collapse

A user needs to be able to import and export lists. What user role do you give them?

Marketing
Marketing
Sales Manager
Sales Manager
Sales
Sales
None of the above
None of the above
Suggested answer: A

Explanation:

A user needs to be able to import and export lists. The user role that you should give them is Marketing. The Marketing user role has the permission to import and export prospects, as well as create and edit marketing assets, such as forms, landing pages, emails and campaigns. The other user roles, such as Sales Manager, Sales and None of the above, do not have the permission to import and export prospects.

asked 23/09/2024
Reginald Curtis Jr
35 questions

Question 126

Report
Export
Collapse

You want to get some insight into a prospects score at each stage in their lifecycle. What Marketing Cloud Account Engagement report can you use?

Form report
Form report
Conversions report
Conversions report
List email report
List email report
Prospect lifecycle report
Prospect lifecycle report
Suggested answer: D

Explanation:

The Prospect Lifecycle report shows how prospects move through the sales funnel, from visitors to customers. It also displays the average score and grade of prospects at each stage, as well as the number of days they spend in each stage. This report can help you understand how your marketing efforts are influencing the prospects' journey and identify areas for improvement.

Reference:Marketing Cloud Account Engagement Reports Overview,Prospect Lifecycle Report

asked 23/09/2024
Gary Cox
43 questions

Question 127

Report
Export
Collapse

You want to track prospects that click on a banner ad. What do you use?

Customer redirect
Customer redirect
Page actions
Page actions
Lead scoring and grading
Lead scoring and grading
Completion actions
Completion actions
Suggested answer: A

Explanation:

Custom redirects are special URLs that track link clicks and conversions for any online marketing content, such as banner ads, social media posts, or third-party websites. You can use custom redirects to measure the effectiveness of your online advertising campaigns and track the behavior of prospects who click on your links.

Reference:Custom Redirects,Create Custom Redirects

asked 23/09/2024
Kinshuk Choubisa
44 questions

Question 128

Report
Export
Collapse

What happens if a prospect is removed from a drip program and later added back?

They will start the drip campaign again.
They will start the drip campaign again.
Prospects can't be added to drip campaigns after they have been removed.
Prospects can't be added to drip campaigns after they have been removed.
They will skip the first step and move to the second step.
They will skip the first step and move to the second step.
They will resume the drip where they left off
They will resume the drip where they left off
Suggested answer: D

Explanation:

Drip programs are automated email campaigns that send a series of messages to prospects based on predefined criteria and triggers. If a prospect is removed from a drip program, they will stop receiving any emails from that program. However, if they are added back to the same drip program, they will resume the drip where they left off, unless the drip program has been reset or modified.

Reference: [Drip Programs], [Add Prospects to Drip Programs]

asked 23/09/2024
Patrick Herrington
37 questions

Question 129

Report
Export
Collapse

What report allows you to see how successful or active a form has been on your site?

Campaign reports
Campaign reports
Landing Page reports
Landing Page reports
Form reports
Form reports
Conversion reports
Conversion reports
None of the above
None of the above
Suggested answer: C

Explanation:

Form reports show the performance and activity of your Marketing Cloud Account Engagement forms, which are web forms that capture prospect information. You can use form reports to see how many prospects have viewed, completed, or started but not completed your forms, as well as the conversion rate and average time to complete. You can also drill down into individual form submissions and view the prospect's details and activities.

Reference: [Form Reports], [View Form Reports]

asked 23/09/2024
DANIEL DOYEN
33 questions

Question 130

Report
Export
Collapse

You want your Sales team to be able to send one-to-one emails in Marketing Cloud Account Engagement and no list emails. How can you do this?

Set them up as a Marketing user and then control how many emails can be sent.
Set them up as a Marketing user and then control how many emails can be sent.
You can't send one-to-one emails out of Marketing Cloud Account Engagement.
You can't send one-to-one emails out of Marketing Cloud Account Engagement.
Set them up as a one-to-one email user only
Set them up as a one-to-one email user only
Set them up as a Sales user in Marketing Cloud Account Engagement
Set them up as a Sales user in Marketing Cloud Account Engagement
Suggested answer: D

Explanation:

Sales users are Marketing Cloud Account Engagement users who have access to the prospect database and can send one-to-one emails to prospects, but not list emails. Sales users can also view and edit prospect records, create tasks and activities, and sync prospects with Salesforce. You can set up sales users in Marketing Cloud Account Engagement by assigning them the Sales role and enabling the one-to-one email option in their user settings.

Reference: [User Roles], [Create and Edit Users]

asked 23/09/2024
Bhavya AGGARWAL
41 questions
Total 304 questions
Go to page: of 31