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Salesforce Certified Marketing Cloud Consultant Practice Test - Questions Answers, Page 5

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Question 41

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A customer wants to automate the send of a monthly promotional email. The customer will upload an audience file to their account's Enhanced FTP on a monthly basis on the 15th day of each month, expecting the email to be deployed upon completion of the import activity. However, if the 15th of the month falls on a Saturday or Sunday, the customer will provide the file on the Friday prior to the 15th and expect the promotional email to be sent on that Friday.

Given the customer's requirements, which method should be used to automate their monthly promotional email?

Create a triggered automation that includes an import activity and triggered send.
Create a triggered automation that includes an import activity and triggered send.
Create a scheduled daily automation that includes an import activity and user-initiated send.
Create a scheduled daily automation that includes an import activity and user-initiated send.
Create a scheduled monthly automation that includes an import activity and triggered send.
Create a scheduled monthly automation that includes an import activity and triggered send.
Create a triggered automation that includes an import activity and user-initiated send.
Create a triggered automation that includes an import activity and user-initiated send.
Suggested answer: D
asked 23/09/2024
Danilo Ferrareis
34 questions

Question 42

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A customer would like to send a quarterly re-engagement email to subscribers who have not opened in the previous three months. The customer's plans are to:

* Use an existing Paste HTML email for the first send.

* Make only minor changes to the email creative for future sends.

* Use an existing Measure to build the subscriber audience for current and future sends.

* Deploy emails manually for now, but possibly automate in the future.

Which configuration is recommended for the re-engagement email send?

Triggered Send
Triggered Send
Guided Send
Guided Send
Automated Send
Automated Send
User-Initiated Send
User-Initiated Send
Suggested answer: D
asked 23/09/2024
Mehdi BELGAS
46 questions

Question 43

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A customer wants to display a subscriber's first name and the date of send in its monthly newsletter.

Subscriber first name data is stored in a data extension that will not be used in the send definition.

Which option should be in this scenario?

Personalization strings
Personalization strings
AMPscript
AMPscript
SQL Query
SQL Query
Guide Template Language
Guide Template Language
Suggested answer: B
asked 23/09/2024
saud ahmed
38 questions

Question 44

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A customer has several values that need to be used in the body of an email send:

* The data would be stored in a reference data extension, related on SubscriberKey.

* There may be one or more records for each subscriber.

* The audience is generally over 1 million subscribers.

* The content is time sensitive and should be sent as quickly as possible.

* The customer is not using "catch and release" sending.

* The reference data extension contains 25 columns.

Which method should be used?

AMPscript a single Lookup Function
AMPscript a single Lookup Function
Server Side Javascript a single LookupOrderedRows Function
Server Side Javascript a single LookupOrderedRows Function
AMPscript a single LookupOrderedRows Function
AMPscript a single LookupOrderedRows Function
Dynamic content via the Dynamic Content Wizard
Dynamic content via the Dynamic Content Wizard
Suggested answer: C
asked 23/09/2024
Slawomir Kucharski
30 questions

Question 45

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Which statement is correct regarding tracking aliases? Choose 2 answers

Tracking aliases are found in Tracking and some standard reports.
Tracking aliases are found in Tracking and some standard reports.
Tracking aliases are associated with a URL in HTML as: tag="alias text".
Tracking aliases are associated with a URL in HTML as: tag="alias text".
Tracking aliases can differentiate click activity in an email to the same URL.
Tracking aliases can differentiate click activity in an email to the same URL.
Tracking aliases are primarily relevant when used with email conversion tracking.
Tracking aliases are primarily relevant when used with email conversion tracking.
Suggested answer: C, D
asked 23/09/2024
Victor Cantu
36 questions

Question 46

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Which statement is correct regarding tracking aliases? Choose 2 answers

Tracking aliases are found in Tracking and some standard reports.
Tracking aliases are found in Tracking and some standard reports.
Tracking aliases are associated with a URL in HTML as: tag="alias text".
Tracking aliases are associated with a URL in HTML as: tag="alias text".
Tracking aliases can differentiate click activity in an email to the same URL.
Tracking aliases can differentiate click activity in an email to the same URL.
Tracking aliases are primarily relevant when used with email conversion tracking.
Tracking aliases are primarily relevant when used with email conversion tracking.
Suggested answer: C, D
asked 23/09/2024
Ioana Mihaila
21 questions

Question 47

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What is a capability of the Import within Contact Builder? Choose 2 answers

The data source can be a local file, data filter, or file on any FTP.
The data source can be a local file, data filter, or file on any FTP.
The target destination can be a DE, list, or All Contacts for Mobile Push or Connect.
The target destination can be a DE, list, or All Contacts for Mobile Push or Connect.
Like the Import Wizard, the Contact Builder import definition can be executed without saving.
Like the Import Wizard, the Contact Builder import definition can be executed without saving.
In order to use Map by Header Row, the fields in the DE and file must match exactly.
In order to use Map by Header Row, the fields in the DE and file must match exactly.
Suggested answer: B, D
asked 23/09/2024
Willem Alves
28 questions

Question 48

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When more than one subscriber email address field is created within Contact Builder, what action tells the platform which email address to prioritize in the Email application?

Create a new Attribute Group referencing all email address fields in Data Designer.
Create a new Attribute Group referencing all email address fields in Data Designer.
Create a new Import to populate subscriber email addresses into All Subscribers.
Create a new Import to populate subscriber email addresses into All Subscribers.
Add all email address fields into the Mobile Application and Predictive Intelligence Applications.
Add all email address fields into the Mobile Application and Predictive Intelligence Applications.
Add all email address fields into the Contact Configuration screen in the correct order
Add all email address fields into the Contact Configuration screen in the correct order
Suggested answer: D
asked 23/09/2024
Cheikh Ndiaye
34 questions

Question 49

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Northern Trail Outfitters (NTO) plans to use Contact Builder to increase the scope of customer information they can see in an effort to establish more effective 1:1 relationships. NTO has a separate instance of Salesforce Sales Cloud that serves as their current customer master database.

What action should be taken when using Contact Builder? Choose 2 answers

Conduct manual imports of customer information from Sales Cloud.
Conduct manual imports of customer information from Sales Cloud.
Create a data extension to incorporate the imported data from a Salesforce Dashboard.
Create a data extension to incorporate the imported data from a Salesforce Dashboard.
Combine each individual's channel contact information under one record.
Combine each individual's channel contact information under one record.
Use Marketing Cloud Connect to include data from Sales Cloud.
Use Marketing Cloud Connect to include data from Sales Cloud.
Suggested answer: C, D
asked 23/09/2024
Janson Chong
26 questions

Question 50

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When joining a data extension in Contact Builder, in which scenario should a consultant mark the Use as Root checkbox?

Supplemental data for an interaction in Journey Builder.
Supplemental data for an interaction in Journey Builder.
Database of record other than All Subscribers.
Database of record other than All Subscribers.
One-to- Many Relationship to the Contact Record.
One-to- Many Relationship to the Contact Record.
Data for both Email and MobileConnect sends.
Data for both Email and MobileConnect sends.
Suggested answer: B
asked 23/09/2024
Demilson Mantegazine
37 questions
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