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Salesforce Certified Marketing Cloud Consultant Practice Test - Questions Answers, Page 10

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Question 91

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Tracking Alias question:

Same URL
Same URL
Email Conversion Tracking
Email Conversion Tracking
Can be found in some reports
Can be found in some reports
Differentiate clicking email
Differentiate clicking email
Suggested answer: A, B, C, D
asked 23/09/2024
Tammy Tran
30 questions

Question 92

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What is the skill set you need to build emails with dynamic content?

CSS
CSS
HTML
HTML
Ampscript
Ampscript
SSJS
SSJS
Suggested answer: C
asked 23/09/2024
Ivan Dujmic
52 questions

Question 93

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How do you add a contact in contact builder?

Choose 2

Import to MyLists
Import to MyLists
Import to All Subscribers List
Import to All Subscribers List
Import to DE
Import to DE
Add manually to All Subscribers
Add manually to All Subscribers
Suggested answer: A, C
asked 23/09/2024
Rahul Manikpuri
36 questions

Question 94

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How do I set up an individual who manages Marketing Cloud operations across channels, mobile, and social? Choose two.

Marketing Channel Manager Role
Marketing Channel Manager Role
Regional or Local Administrator Role
Regional or Local Administrator Role
Marketing Cloud Administrator Role
Marketing Cloud Administrator Role
Email marketing manager role
Email marketing manager role
Suggested answer: A, C
asked 23/09/2024
Dinuka Darshana
45 questions

Question 95

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A customer executes a large number of sends via Marketing Cloud connect and is concerned about API limits. What should the consultant suggest to minimize the impact of Marketing Cloud Connect on daily API limits? Choose Two

Upgrade the MC account to ConnectedApp
Upgrade the MC account to ConnectedApp
Turn off link details tracking
Turn off link details tracking
Filter data
Filter data
Turn off Individual Level Tracking
Turn off Individual Level Tracking
Suggested answer: A, D
asked 23/09/2024
David Hartnett
41 questions

Question 96

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Northern Trail Outfitters has purchased a new Marketing Cloud account with two dedicated IP addresses. One IP address will be used for commercial sends, while the other will be reserved for transactional messages.

Their customer base includes 1.5 million email addresses.

What should the consultant recommend?

Suppress sends to AOL email addresses during the first two weeks of IP warming, then resume sending to them during the third week.
Suppress sends to AOL email addresses during the first two weeks of IP warming, then resume sending to them during the third week.
Send to unengaged subscribers during the first two weeks of IP warming in order to give them the opportunity to interact.
Send to unengaged subscribers during the first two weeks of IP warming in order to give them the opportunity to interact.
Focus on warming the IP address for commercial sends, because it is not necessary to warm an IP address used only for transactional sends.
Focus on warming the IP address for commercial sends, because it is not necessary to warm an IP address used only for transactional sends.
Split marketing campaigns over a number of days while migrating over smaller triggered campaigns during the warming period.
Split marketing campaigns over a number of days while migrating over smaller triggered campaigns during the warming period.
Suggested answer: D
asked 23/09/2024
tony Gentry
42 questions

Question 97

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A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.

What skill set should the customer team have for this solution to be viable?

HTML
HTML
SSJS
SSJS
AMPscript
AMPscript
SQL
SQL
Suggested answer: B
asked 23/09/2024
BETTE SLETTER
35 questions

Question 98

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A Marketing Cloud user needs the email addresses of everyone who unsubscribed from a particular email send. This user does NOT know SQL and does NOT have access to the Enhanced FTP account.

What functionality should be used to retrieve the necessary data?

My Tracking
My Tracking
My Reports
My Reports
Tracking Extract
Tracking Extract
Data Views
Data Views
Suggested answer: A

Explanation:

With my Tracking user can create a list, view in browser or download as an attachment with the subscribers meeting the criteria

asked 23/09/2024
maria rocio ucha paz
40 questions

Question 99

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Which two statements about a database of record are correct? Choose 2 answers

It is a centralized storage repository of data about objects or people.
It is a centralized storage repository of data about objects or people.
It is any database containing subscriber data.
It is any database containing subscriber data.
It is any data structure in which multiple opt-in statuses can be stored for a subscriber.
It is any data structure in which multiple opt-in statuses can be stored for a subscriber.
It is a system in which a subscriber's status is maintained.
It is a system in which a subscriber's status is maintained.
Suggested answer: A, D
asked 23/09/2024
aakriti grover
51 questions

Question 100

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Northern Trail Outfitters (NTO) wants to use dynamic content within their emails to provide customers with more personalized communications. This includes using a Dynamic Sender Profile to customize the From Name and From Email Address to use the regional store managers' information.

If a new manager is assigned to a region, NTO wants to update the information in one place.

What data should a consultant ensure exists within Marketing Cloud in order to facilitate this?

Regional store manager's name and email address for each customer.
Regional store manager's name and email address for each customer.
Each customer's region code and the manager's name and email address for each region code.
Each customer's region code and the manager's name and email address for each region code.
Name and email address for each regional store manager stored on a lookup table.
Name and email address for each regional store manager stored on a lookup table.
Region code, regional store manager's name, and email address for each customer.
Region code, regional store manager's name, and email address for each customer.
Suggested answer: D
asked 23/09/2024
Juan Rodriguez
41 questions
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