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Salesforce Certified Marketing Cloud Consultant Practice Test - Questions Answers, Page 16

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Question 151

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A retail company does business in both the United States and Canad a. They have a loyalty program in which a customer can enroll. The company will provide a presegmented customer file, per campaign, which has a "Version" data field indicating the type of email the customer is to receive.

Which two questions should be asked to determine a data/segmentation strategy?

Choose 2 answers

Will a lookup table is needed for a dynamic From Name?
Will a lookup table is needed for a dynamic From Name?
Will customers be able to sign up for the loyalty program at the store?
Will customers be able to sign up for the loyalty program at the store?
Is the purpose of these emails for acquisition or retention or transactional?
Is the purpose of these emails for acquisition or retention or transactional?
Will "Version" values/meanings change, precluding reusable AMPscript?
Will "Version" values/meanings change, precluding reusable AMPscript?
Suggested answer: A, C
asked 23/09/2024
Renier Janse van Rensburg
42 questions

Question 152

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A customer wants to send a quarterly reengagement email to subscribers who have NOT opened in the previous three months. The customer's plans are to:

• Use an existing Paste HTML email for the first send.

• Make only minor changes to the email creative for future sends.

• Send to the subscriber list.

• Deploy emails manually for now, but possibly automate in the future.

Which send method should be used?

Guided Send
Guided Send
Triggered Send
Triggered Send
Send Flow Activity
Send Flow Activity
Send Email Activity
Send Email Activity
Suggested answer: C
asked 23/09/2024
Gabriel Ty
33 questions

Question 153

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A customer needs to import data from an SFTP site. The customer wants to:

• Segment the contents of the file and then send emails.

• Transfer the file to the SFTP site at various times daily.

• Send to data extensions.

What sequence of automation activities should meet these requirements?

Scheduled: Import File > SQL Query(s) > Send Email(s)
Scheduled: Import File > SQL Query(s) > Send Email(s)
Scheduled: Transfer File > Import File > SQL Query(s) > Send Email(s)
Scheduled: Transfer File > Import File > SQL Query(s) > Send Email(s)
File Drop: Import File > SQL Query(s) > Send Email(s)
File Drop: Import File > SQL Query(s) > Send Email(s)
File Drop: Import File > Group Refresh > Send Email(s)
File Drop: Import File > Group Refresh > Send Email(s)
Suggested answer: C
asked 23/09/2024
KOSSIBA LANTONKPODE
28 questions

Question 154

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A customer wants to perform an email send to a subset of Synchronized Data Extension referencing Sales Cloud custom object data and return tracking to Sales Cloud.

Which two approaches should the consultant recommend?

Choose 2 answers

Use Synchronized Data Source to sync Sales Cloud objects to Marketing Cloud.
Use Synchronized Data Source to sync Sales Cloud objects to Marketing Cloud.
Use SQL Query Activities to output a Sendable Salesforce Data Extension.
Use SQL Query Activities to output a Sendable Salesforce Data Extension.
Use SQL Query Activities to create a Sendable Synchronized Data Extension.
Use SQL Query Activities to create a Sendable Synchronized Data Extension.
Use Data Filters to segment data to output a Sendable Data Extension.
Use Data Filters to segment data to output a Sendable Data Extension.
Suggested answer: A, B
asked 23/09/2024
Jacek Rutkowski
41 questions

Question 155

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Northern Trail Outfitters (NTO) wants its monthly distributor newsletter email to appear to be sent on behalf of the subscriber's account representative without segmenting the audience by sales representative.

In which two ways could this distributor-specific sender profile be configured in a Marketing Cloud account with Sender Authentication Package implemented?

Choose 2 answers

Pick "Choose from list," selecting the From Name and From Email values from the list of account users.
Pick "Choose from list," selecting the From Name and From Email values from the list of account users.
Match the external keys of the sender profile and data extension containing account representative details.
Match the external keys of the sender profile and data extension containing account representative details.
Utilize AMPscript data extension lookups to dynamically populate the From Name and From Email values.
Utilize AMPscript data extension lookups to dynamically populate the From Name and From Email values.
Use substitution strings to populate the From Name and From Email values in the sender profile.
Use substitution strings to populate the From Name and From Email values in the sender profile.
Suggested answer: C, D
asked 23/09/2024
Leila Bekirova
39 questions

Question 156

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A company collects subscriptions on its websites. It does the following:

• Compiles that subscription list in a database in the website content Management System (CMS).

• Posts this encrypted list to Marketing Cloud nightly at 11 p.m.

• Uses Marketing Cloud as the database of record.

• Sends up to five emails a week based on subscriber engagement with prior sends.

What automation sequence (excluding waits) should cover these requirements?

File Transfer > Import File > Measures > Send Email
File Transfer > Import File > Measures > Send Email
File Transfer > Import File > SQL Query > Send Email
File Transfer > Import File > SQL Query > Send Email
File Transfer > SQL Query > Measures > Send Email
File Transfer > SQL Query > Measures > Send Email
File Transfer > Data Extract > Filters > Send Email
File Transfer > Data Extract > Filters > Send Email
Suggested answer: B
asked 23/09/2024
Nghia To Duc
53 questions

Question 157

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Which three statements are correct regarding the automation tools in Marketing Cloud?

Choose 3 answers

Automation Studio and Journey Builder allow users to repeat an interaction indefinitely.
Automation Studio and Journey Builder allow users to repeat an interaction indefinitely.
Journey Builder allows users to inject Contacts from a data extension which is updated by Automation Studio.
Journey Builder allows users to inject Contacts from a data extension which is updated by Automation Studio.
Journey Builder allows users to update a contact record in a journey or import data into a data extension.
Journey Builder allows users to update a contact record in a journey or import data into a data extension.
Automation Studio and Journey Builder allow users to define a wait activity based on duration.
Automation Studio and Journey Builder allow users to define a wait activity based on duration.
Automation Studio and Journey Builder allow users to define the parameters of a send within the tool.
Automation Studio and Journey Builder allow users to define the parameters of a send within the tool.
Suggested answer: A, B, E
asked 23/09/2024
Kiswendsida ZONGO
35 questions

Question 158

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Northern Trail Outfitters (NTO) uses the SAP domain comms.nto.com and has just opened an office in Australi a. They have created a business unit for their new office and want to use the domain comms.nto.com.au to send emails to their Australian customers.

What would be required to enable sending emails from their new domain without impacting deliverability?

An additional IP address
An additional IP address
An additional Sender Authentication Package
An additional Sender Authentication Package
An additional private domain
An additional private domain
Register the new domain in Setup > From Address Management
Register the new domain in Setup > From Address Management
Suggested answer: A
asked 23/09/2024
niels valk
41 questions

Question 159

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Northern Trail Outfitters receives data from their point-of-sale system every night. The file is placed on their Enhanced FTP, but there is not a consistent time or naming convention for the file.

In which two ways should they set up their automation to import the data from the file on a nightly bais? (Choose 2 answers)

%%BASEFILENAME_FROM_TRIGGER%%
%%BASEFILENAME_FROM_TRIGGER%%
%%BASEFILENAME_FROM_FILEDROP%%
%%BASEFILENAME_FROM_FILEDROP%%
Scheduled Starting Source
Scheduled Starting Source
File Drop Starting Source
File Drop Starting Source
Suggested answer: B, D
asked 23/09/2024
trobbies Real
26 questions

Question 160

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Northern Trail Outfitters uses a Salesforce Data Entry Source in their Journey that injects Salesforce Orders when they are either created or updated with a status of New, Currently Knitting Shipped, and Complete. Their Journey works when orders are created, but they notice that it does not inject customers when their status is updated.

What could be causing this?

The associated Contact should be updated to be injected
The associated Contact should be updated to be injected
Synchronized Data Sources poll for changes every 15 minutes at the quickest
Synchronized Data Sources poll for changes every 15 minutes at the quickest
Orders are not being updated from not meeting criteria to meeting criteria
Orders are not being updated from not meeting criteria to meeting criteria
Orders should be set up to allow injection upon update in Connect Configuration
Orders should be set up to allow injection upon update in Connect Configuration
Suggested answer: C
asked 23/09/2024
bryan calderon
33 questions
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