Salesforce Certified Marketing Cloud Consultant Practice Test - Questions Answers, Page 16

A customer wants to send a quarterly reengagement email to subscribers who have NOT opened in the previous three months. The customer's plans are to:

• Use an existing Paste HTML email for the first send.

• Make only minor changes to the email creative for future sends.

• Send to the subscriber list.

• Deploy emails manually for now, but possibly automate in the future.

Which send method should be used?

A customer needs to import data from an SFTP site. The customer wants to:

• Segment the contents of the file and then send emails.

• Transfer the file to the SFTP site at various times daily.

• Send to data extensions.

What sequence of automation activities should meet these requirements?

A customer wants to perform an email send to a subset of Synchronized Data Extension referencing Sales Cloud custom object data and return tracking to Sales Cloud.

Which two approaches should the consultant recommend?

Choose 2 answers

Northern Trail Outfitters (NTO) wants its monthly distributor newsletter email to appear to be sent on behalf of the subscriber's account representative without segmenting the audience by sales representative.

In which two ways could this distributor-specific sender profile be configured in a Marketing Cloud account with Sender Authentication Package implemented?

Choose 2 answers

A company collects subscriptions on its websites. It does the following:

• Compiles that subscription list in a database in the website content Management System (CMS).

• Posts this encrypted list to Marketing Cloud nightly at 11 p.m.

• Uses Marketing Cloud as the database of record.

• Sends up to five emails a week based on subscriber engagement with prior sends.

What automation sequence (excluding waits) should cover these requirements?

Which three statements are correct regarding the automation tools in Marketing Cloud?

Choose 3 answers

Northern Trail Outfitters (NTO) uses the SAP domain comms.nto.com and has just opened an office in Australi a. They have created a business unit for their new office and want to use the domain comms.nto.com.au to send emails to their Australian customers.

What would be required to enable sending emails from their new domain without impacting deliverability?

Northern Trail Outfitters receives data from their point-of-sale system every night. The file is placed on their Enhanced FTP, but there is not a consistent time or naming convention for the file.

In which two ways should they set up their automation to import the data from the file on a nightly bais? (Choose 2 answers)

Northern Trail Outfitters uses a Salesforce Data Entry Source in their Journey that injects Salesforce Orders when they are either created or updated with a status of New, Currently Knitting Shipped, and Complete. Their Journey works when orders are created, but they notice that it does not inject customers when their status is updated.

What could be causing this?