ExamGecko
Login
Ask Question

Salesforce Certified Marketing Cloud Consultant Practice Test - Questions Answers, Page 17

List of questions

Question 161

Report
Export
Collapse

Northern Trail Outfitters and its subsidiaries use Sales Cloud and Marketing Cloud to send customers frequest email communications of new products and updates on their portfolios. They have noticed the messages and branding being sent varies greatly and would like to create a bether customer experience.

What extension product should be considered to unify the messaging and branding of these communications while still allowing personalization and timing of campaigns?

Distributed Marketing
Distributed Marketing
Einstein Content Selection
Einstein Content Selection
Marketing Cloud Connect
Marketing Cloud Connect
Distributed Sending
Distributed Sending
Suggested answer: A
asked 23/09/2024
Rik Ant
45 questions

Question 162

Report
Export
Collapse

Northern Trail Outfitters has a customer login page on their website and wants to use Marketing Cloud to send an email to customers who need to reset their password. The email needs to be sent as quickly as possible. Their web server should receive a notification when the email is sent.

Which solution should they use?

Triggered Send Definition
Triggered Send Definition
Transactional Messaging API
Transactional Messaging API
Multi-Step journey with an API Event entry source
Multi-Step journey with an API Event entry source
Single Send journey with an API Event entry source
Single Send journey with an API Event entry source
Suggested answer: B
asked 23/09/2024
Wissem M'RAD
37 questions

Question 163

Report
Export
Collapse

Northern Trail Outfitters wants to build an abandoned cart journey which includes a Decision Split that evaluates if a customer has made a purchase after they enter the journey. Customer data is stored in a master data extension ans purchase data is stored in a second data extension.

Which two steps should they include to accomplish this journey?

Use Data Designer in Contact Builder to relate the two data extensions.
Use Data Designer in Contact Builder to relate the two data extensions.
Utilize Entry Data on a Decision Split within Journey Builder.
Utilize Entry Data on a Decision Split within Journey Builder.
Create a Data Relationship in Email Studio to relate the two data extensions.
Create a Data Relationship in Email Studio to relate the two data extensions.
Configure activities within Automation Studio to update the purchase data.
Configure activities within Automation Studio to update the purchase data.
Suggested answer: A, D
asked 23/09/2024
Felix Bourdier
47 questions

Question 164

Report
Export
Collapse

Northern Trail Outfitters wants to send an email to one million contacts in Sales Cloud. The criteria to segment contacts include using 10+ fields to segment.

Which process should the consultant utilize for a reliable send method?

Query Synchronized Data Extensions using a query activity to a Salesforce Data Extension, then send via Email Studio Send Flow
Query Synchronized Data Extensions using a query activity to a Salesforce Data Extension, then send via Email Studio Send Flow
Import Salesforce Report through an import activity to a Salesforce Data Extension, then send to data extension using Email Studio email send
Import Salesforce Report through an import activity to a Salesforce Data Extension, then send to data extension using Email Studio email send
Assign the one million contacts from the report to a Salesforce campaign, and use a Single Step journey with Salesforce Campaign as an entry event
Assign the one million contacts from the report to a Salesforce campaign, and use a Single Step journey with Salesforce Campaign as an entry event
Send to a Salesforce Report from Marketing Cloud using Email Studio Send Flow
Send to a Salesforce Report from Marketing Cloud using Email Studio Send Flow
Suggested answer: A
asked 23/09/2024
Tomislav Bodrozic
37 questions

Question 165

Report
Export
Collapse

Northern Trail Outfitters (NTO) wants to use Marketing Cloud to solicit customer service feedback. If a customer indicates they are unhappy with the service they have received, NTO wants a new case to be created in Service Cloud. NTO is unsure of what is possible within Marketing Cloud but would like to use as much native functionality as possible.

What approach would a consultant recommend?

Use an Engagement Split to capture positive responses, and a Case Activity to create a new case in Service Cloud.
Use an Engagement Split to capture positive responses, and a Case Activity to create a new case in Service Cloud.
Use Automation Studio to capture positive or negative responses, and a Case Activity to create a new case in Service Cloud.
Use Automation Studio to capture positive or negative responses, and a Case Activity to create a new case in Service Cloud.
Use an AppExchange package to create a customized API integration between Marketing Cloud and Service Cloud.
Use an AppExchange package to create a customized API integration between Marketing Cloud and Service Cloud.
Use an Engagement Split to capture positive or negative responses, and a Custom Activity to create a new case in Service Cloud.
Use an Engagement Split to capture positive or negative responses, and a Custom Activity to create a new case in Service Cloud.
Suggested answer: D
asked 23/09/2024
Kristian Gutierrez
47 questions

Question 166

Report
Export
Collapse

Northern Trail Outfitters receives a nightly encrypted unsub file to their Marketing Cloud SFTP from a third-party email platform. These files are used to unsubscribe existing subscribers. They do not use Email Address as Subscriber Key.

What Automation Studio Activity sequence should be used to ensure the appropriate subscribers are unsubscribed from the All Subscriber List?

Import File > Data Extract > File Transfer > Import File
Import File > Data Extract > File Transfer > Import File
File Transfer > Import File > Query > Data Extract > File Transfer > Import File
File Transfer > Import File > Query > Data Extract > File Transfer > Import File
Import File > Query > Data Extract > File Transfer > Import File
Import File > Query > Data Extract > File Transfer > Import File
File Transfer > Import File > Data Extract > File Transfer > Import File
File Transfer > Import File > Data Extract > File Transfer > Import File
Suggested answer: B
asked 23/09/2024
Arslan Ibragimov
40 questions

Question 167

Report
Export
Collapse

A customer wants to set up a real-time, API-driven way to be alerted when transactional messages fail to send out of Marketing Cloud. They are currently in the process of hiring a full-time developer but want an implementation in place for the developer to maintain.

What should the customer have in place to ensure this solution can be implemented?

A Transactional Journey with the Not Sent Notification activity included
A Transactional Journey with the Not Sent Notification activity included
A Datorama instance to ingest their data
A Datorama instance to ingest their data
An external system to receive and confirm callback and subscriptions
An external system to receive and confirm callback and subscriptions
An Interaction Studio instance to ingest their data
An Interaction Studio instance to ingest their data
Suggested answer: C
asked 23/09/2024
Tom Ogan
34 questions

Question 168

Report
Export
Collapse

A retail customer expanded their portfolio to include additional product lines in addition to their already popular offerings. They want to give subscribers the ability to unsubscribe via email from the specific subsections while still remaining on the main commercial communications audience. This option will be included in the footer attached to the unsubscribe URL and as an option on their subscription center.

Which model would meet the requirements?

Publication List with Lists
Publication List with Lists
Publication List with Data Extensions
Publication List with Data Extensions
Exclusion List with Lists
Exclusion List with Lists
Exclusion List with Data Extensions
Exclusion List with Data Extensions
Suggested answer: B
asked 23/09/2024
ADAMA DAO
39 questions

Question 169

Report
Export
Collapse

Northern Trail Outfitters (NTO) send emails from Content Builder and Journey Builder. When subscribers reply to an email, NTO would like to send an auto-reply message using a pre-defined HTML email that explains email replies are unmonitored and they should call NTO for any inquiries.

How could these auto-reply messages be enabled?

From the Reply Mail Management settings page, choose the 'Create Custom Response' option under 'Automated Response Email for Remaining Replies' section and select the HTML email from the 'define email' link.
From the Reply Mail Management settings page, choose the 'Create Custom Response' option under 'Automated Response Email for Remaining Replies' section and select the HTML email from the 'define email' link.
Create a Triggered Send and on the Reply Mail Management settings page, choose the 'Create Custom Response' option under 'Automated Response Email for Remaining Replies' section, then select the Triggered Send email.
Create a Triggered Send and on the Reply Mail Management settings page, choose the 'Create Custom Response' option under 'Automated Response Email for Remaining Replies' section, then select the Triggered Send email.
Create a Triggered Send and from a Sender Profile properties page, enable 'Custom Reply Mail Management Settings', 'Use Auto Reply' and 'Reply using triggered send' options, then select the Triggered Send email.
Create a Triggered Send and from a Sender Profile properties page, enable 'Custom Reply Mail Management Settings', 'Use Auto Reply' and 'Reply using triggered send' options, then select the Triggered Send email.
Open Admin > Account Setting page in Email Studio and in the 'Auto Reply Email' section, select 'Custom' and paste the HTML email code into the text area field.
Open Admin > Account Setting page in Email Studio and in the 'Auto Reply Email' section, select 'Custom' and paste the HTML email code into the text area field.
Suggested answer: A
asked 23/09/2024
Matt Harrold
44 questions

Question 170

Report
Export
Collapse

Northern Trail Outfitters wants to query Marketing Cloud for send data across SMS, Push, and email.

What would a consultant recommend?

Contact History
Contact History
Send Logs
Send Logs
Tracking Extracts
Tracking Extracts
_Send Data Views
_Send Data Views
Suggested answer: B
asked 23/09/2024
Elizabeth Holland
41 questions
Total 306 questions
Go to page: of 31
Search
Open VPLUS File
Convert VPLUS to PDF

Related questions

A retail company's database of record resides at a 3rd-party company that also keeps track of purchase history. That database only updates once a day where new records can be created and merged. The database uses an "Email ID," which is a numeric field that represents both the business unit and email address. The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Email ID" in the database. What key issue should be addressed? Choose 3 answers
What are two possible outcomes when "Multipart MIME" is selected during the send process? Choose 2 answers
Northern Trail Outfitters wants to include the body of marketing email replies captured by Reply Mail Management (RMM) within auto-forwarded messages to their Customer Success team. How could they accomplish this?
Northern Trail Outfitters has a file that drops intermittently to their SFTP account. Once this file drops, they want to be able to have it immediately imported and then segmented to enter a specific journey depending on the data inside the file. Which two options would meet these requirements? Choose 2 answers
A customer manages their field technicians in Salesforce CRM connected to Marketing Cloud. Once an appointment with a contact is scheduled for the technician through CRM, the notification message should be sent to the contact informing them about the scheduled visit date. When the notification is sent the "Confirmation sent" checkbox on the appointment record should be updated in CRM. All appointments scheduled on a given day will have their status updated in CRM at the end of business hours. The Appointment object does not have a direct relationship with the contact. What solution would a consultant recommend to address this use case?
What are data extension data retention policies?
What is a correct statement about Send Log data? Choose 3 answers
A financial services customer states that families often share email addresses across multiple checking, savings, loan, and credit accounts. The customer needs to allow individual accounts to use the same email address in Marketing Cloud but maintain separate subscriber attributes. Which component should be discussed with the customer to allow for this use case?
Northern Trail Outfitters (NTO) is the holding company of three subsidiaries: Universal Containers, Ursa Major Solar, and Cloud Kicks. NTO recently purchased Marketing Cloud and has asked its consultant to recommend a scalable business unit (BU) hierarchy. They don't plan on executing any marketing campaigns on behalf of the NTO holding company, but NTO employees would like access to all subscribers and aggregate reporting. Additionally, each subsidiary business will be regularly running campaigns and should have their own branding, content, and subscribers. Which solution should the consultant recommend?
Northern Trail Outfitters wants to monitor available coupon codes and sends a notification to their email specialist instructing them to request more codes for importing if the available coupon count falls below 500 available codes. Which two activities would be automation? Choose 2 answers