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Salesforce Certified Marketing Cloud Email Specialist Practice Test - Questions Answers, Page 6

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Question 51

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Northern Trail Outfitters wants to ensure a group of subscribers never receive a promotional email.

Which configuration ensure these subscribers do NOT receive these emails?

Add an Auto-Suppression list to the default sender profile.
Add an Auto-Suppression list to the default sender profile.
Configure Auto-Suppression list for the Commercial classification.
Configure Auto-Suppression list for the Commercial classification.
Add subscribers to the Account opt-out list.
Add subscribers to the Account opt-out list.
Suggested answer: B
asked 23/09/2024
Neville Raposo
37 questions

Question 52

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Northern Trail Outfitters is building an automation that should run as soon as a process completes on the company’s website. The process does not have access to SFTP.

How should the automation be configured to run?

Schedule the automation to run hourly.
Schedule the automation to run hourly.
Trigger the automation via API.
Trigger the automation via API.
Use a File Drop starting source.
Use a File Drop starting source.
Suggested answer: B
asked 23/09/2024
Juan Contreras
36 questions

Question 53

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Northern Trail Outfitters (NTO) is launching a post-purchase campaign that email customers to ask for feedback on their most recent shopping experience.

What should the NTO marketing team include in the email design to encourage a high response rate?

An Interactive Email Form that links to a confirmation page
An Interactive Email Form that links to a confirmation page
A Salesforce Survey block called in by an AMPscript function
A Salesforce Survey block called in by an AMPscript function
A all-to-action button that links to the feedback form
A all-to-action button that links to the feedback form
Suggested answer: A
asked 23/09/2024
Bianca Duizer
48 questions

Question 54

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Northern Trail Outfitters’ analytics team has requested data to power a dashboard that can monitor the performance of emails across the company.

Which Marketing Cloud function should be used to get this data automatically on a daily basis?

Google Analytics Integration
Google Analytics Integration
Tracking Extracts
Tracking Extracts
Report Snapshots
Report Snapshots
Suggested answer: A
asked 23/09/2024
Lucas Kenji Mizuguchi Martins
47 questions

Question 55

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Northern Trail outfitters wants information on the email performance of an abandoned cart journey.

Which Journey Builder resources provides data on all versions of a specific journey’s cross-channel performance data?

Email Analytics Tile
Email Analytics Tile
Journey History
Journey History
Analytics Dashboard
Analytics Dashboard
Suggested answer: C
asked 23/09/2024
Patricia Escobar
37 questions

Question 56

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Northern Trail Outfitters (NTO) is going through IP address warning and would like to understand the metrics of the email sends on a data level.

Which out-of-the-box report should IMTO use to get this information to refine to its sending methods?

Recent Email Send Summary
Recent Email Send Summary
Email Performance by Domain
Email Performance by Domain
Email Sends by User
Email Sends by User
Suggested answer: B
asked 23/09/2024
Alper Atar
43 questions

Question 57

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Northern Trail Outfitter wants to make sure important subscriber updates, such as unsubscribes, are reflected within the platform as soon as they happen due to regulatory concerns.

What should be used to best achieve this in real time?

SQL Query activities
SQL Query activities
File Drop Automations
File Drop Automations
APIs
APIs
Suggested answer: C
asked 23/09/2024
Akash Patel
40 questions

Question 58

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The website team at North Trail Outfitter has noticed performance issues on the site when the marketing team sends promotional emails.

What should the marketer do to prevent this problem?

Use Delayed Delivery
Use Delayed Delivery
Segment email sends by domain.
Segment email sends by domain.
Configure Send Throttling.
Configure Send Throttling.
Suggested answer: C
asked 23/09/2024
Angela Rivalta
37 questions

Question 59

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Northern Trail Outfitters Is building a data extension that will store preference data for the its subscribers.

Which settings should be enabled to allow a SQL Query Activity to update the data extension?

Is Sendable
Is Sendable
Nullable
Nullable
Primary Key
Primary Key
Suggested answer: C
asked 23/09/2024
Alireza Noura
35 questions

Question 60

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Northern Trail Outfitters (NTO) wants to use customer engagement to automatically send content to

increase click rates in its holidays promotional email.

Which feature should NTO use?

Enhanced Dynamic Content
Enhanced Dynamic Content
Einstein Content Selection
Einstein Content Selection
Einstein Coy Insights
Einstein Coy Insights
Suggested answer: B
asked 23/09/2024
ALBERTO BONATO
46 questions
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Related questions

Northern Trail Outfitters (NTO) has rolled out changes to OTS CTA button color. Where should NTO be able see if there has been a lift in overall likelihood to click?
Northern Trail Outfitters (NTO) is troubleshooting why a triggered send isn't being delivered to the customer. When querying the _subscribers data view, NTO notices this subscriber key exists twice, and one of them has a status of'Held'. What is the source of the duplicate subscriber key?
Northern Trail Outfitters (NTO) is building a welcome journey for new customers with dynamic content in each email. NTO would like to have content personalized for each customer and include assets based on real-time analysis of what is performing the best for other customers. Which feature should NTO use?
Northern Trail Outfitters (NTO) wants to improve the accessibility of its email design. Which best practice should NTO employ?
Northern Trail Outfitters wants to monitor customer status while they flow through a post-purchase journey. Which configuration is required to make decisions on this data? The status data is connected to the contact in an attribute group.
Northern Trail Outfitters (NTO) notices that some of its unsubscribe reasons are related to Reply Mail Management (RMM). NTO does not have RMM in its account. What contributes to these unsubscribe reasons?
A marketer wants to store all the attributes for a triggered send within a data extension. Which configuration is required when creating the data extension for this triggered send information?
A marketer has been asked to collect corner information using Marketing Cloud for users obtained from social channels for future mailing. What should the marketer do to accomplish this?
A marketer has been asked to collect consumer information using Marketing Cloud for users obtained from social channels for future mailing. What should the marketer do to accomplish this?
The marketing team want to target subscribers with a ‘think you’ offer for all subscribers who have opened an email in the past year. Which tool should they use to identify the subscribers to send to?