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Salesforce Certified Marketing Cloud Email Specialist Practice Test - Questions Answers, Page 7

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Question 61

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A customer requested Northern Trail Outfitters NOT record any clicks or opens performed by them.

What should be configured to ensure compliance with this request?

Exclusion Script
Exclusion Script
DoNotTrack Attribute
DoNotTrack Attribute
Consent Management
Consent Management
Suggested answer: B
asked 23/09/2024
Vitalii Lutsenko
33 questions

Question 62

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An email marketer is creating an email to promote the new Northern trail Outfitters mobile app.

Which text should be used for the call-to-action button to drive the most engagement?

Download now
Download now
Download out new mobile app here
Download out new mobile app here
Out new mobile app
Out new mobile app
Suggested answer: A
asked 23/09/2024
Nipunika Jayasundara
36 questions

Question 63

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Northern Trail Outfitters wants to utilize an Amazon s3 bucket to import data into Marketing Cloud Data Extensions.

What should be used to achieve this?

Ingest API
Ingest API
Import Wizard
Import Wizard
Import Activity
Import Activity
Suggested answer: C
asked 23/09/2024
Ajay Jaiswal
28 questions

Question 64

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Within Datorama reports for Marketing Cloud, a marketer would like to create new set of report for

the organization that are custom and not available within the perconfigured reports.

What should be created to achieve this?

A collection
A collection
A Dimension
A Dimension
A Dashboard
A Dashboard
Suggested answer: A
asked 23/09/2024
Gishi Anurag
30 questions

Question 65

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Northern Trail Outfitters (NTO) sends a birthday coupon during the subscriber's birthday month. NTO wants to reward the subscriber based upon engagement with the email and provide further messages based on that interaction.

Which no-code features should be implemented to accomplish this?

Journey Builder and Engagement Split
Journey Builder and Engagement Split
Automation studio and Query Activity
Automation studio and Query Activity
Salesforce CDP and Einstein Engagement Scoring
Salesforce CDP and Einstein Engagement Scoring
Suggested answer: A
asked 23/09/2024
Julio Callegaro
38 questions

Question 66

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The CMO at Northern Trail Outfitter (NTO) has tasked the marketer with tracking the performance of NTO’s welcome and post purchase journeys.

Which action should the marketer take to evaluate journey performance?

Define a goal for each journey.
Define a goal for each journey.
Review opens and clicks activity summaries.
Review opens and clicks activity summaries.
Export the journey email analytics
Export the journey email analytics
Suggested answer: A
asked 23/09/2024
Mina Shaker
45 questions

Question 67

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Northern trail Outfitters is hiring a third-party vendor to host a web page tied to a promotional sweepstake. The marketing manager would like an email sent from journey as soon as the subscriber submits the form.

What should be used to enter this subscriber into a journey?

API Event Entry Source
API Event Entry Source
CloudPages Entry Source
CloudPages Entry Source
Contact Event Entry Source
Contact Event Entry Source
Suggested answer: A
asked 23/09/2024
Mattie Hendricks
46 questions

Question 68

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Northern Trail Outfitters (NTO) is having an issue with bad email addresses coming into its website email signup form, impacting deliverability and sender reputation.

What should NTO use to make sure email addresses are valid before adding to its audience?

Leverage a Smart Capture block
Leverage a Smart Capture block
A double opt-in at signup
A double opt-in at signup
Add CAPTCHA validation to the form
Add CAPTCHA validation to the form
Suggested answer: C
asked 23/09/2024
Kash Rx
38 questions

Question 69

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Northern Trail Outfitters (NTO) sends 500,000 emails per month and shares its sending domain and IP with other customers.

Which action ensures NTO's sending reputation remains intact?

Implement an SAP with Private Domain and a Dedicated IP.
Implement an SAP with Private Domain and a Dedicated IP.
Request three Dedicated IPs to spread out the sending volume.
Request three Dedicated IPs to spread out the sending volume.
Request a Private Domain to leverage SPF and DKIM authentication.
Request a Private Domain to leverage SPF and DKIM authentication.
Suggested answer: A
asked 23/09/2024
Ronakkumar Shyani
47 questions

Question 70

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A marketer wants to use a filter to create a data extension that includes only records from yesterday.

Which step should they take to ensure the data extension includes newly added records?

Check the 'AUTOMATICALLY REFRESH UPON SENDING' checkbox.
Check the 'AUTOMATICALLY REFRESH UPON SENDING' checkbox.
Configure the filter DE to auto-refresh dally in properties.
Configure the filter DE to auto-refresh dally in properties.
Schedule an automation to refresh the filter activity each day.
Schedule an automation to refresh the filter activity each day.
Suggested answer: C
asked 23/09/2024
Arslan Ibragimov
40 questions
Total 153 questions
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Related questions

Northern Trail Outfitters (NTO) has rolled out changes to OTS CTA button color. Where should NTO be able see if there has been a lift in overall likelihood to click?
Northern Trail Outfitters (NTO) is troubleshooting why a triggered send isn't being delivered to the customer. When querying the _subscribers data view, NTO notices this subscriber key exists twice, and one of them has a status of'Held'. What is the source of the duplicate subscriber key?
Northern Trail Outfitters (NTO) is building a welcome journey for new customers with dynamic content in each email. NTO would like to have content personalized for each customer and include assets based on real-time analysis of what is performing the best for other customers. Which feature should NTO use?
Northern Trail Outfitters (NTO) wants to improve the accessibility of its email design. Which best practice should NTO employ?
Northern Trail Outfitters wants to monitor customer status while they flow through a post-purchase journey. Which configuration is required to make decisions on this data? The status data is connected to the contact in an attribute group.
Northern Trail Outfitters (NTO) notices that some of its unsubscribe reasons are related to Reply Mail Management (RMM). NTO does not have RMM in its account. What contributes to these unsubscribe reasons?
A marketer wants to store all the attributes for a triggered send within a data extension. Which configuration is required when creating the data extension for this triggered send information?
A marketer has been asked to collect corner information using Marketing Cloud for users obtained from social channels for future mailing. What should the marketer do to accomplish this?
A marketer has been asked to collect consumer information using Marketing Cloud for users obtained from social channels for future mailing. What should the marketer do to accomplish this?
The marketing team want to target subscribers with a ‘think you’ offer for all subscribers who have opened an email in the past year. Which tool should they use to identify the subscribers to send to?