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Salesforce Certified Marketing Cloud Email Specialist Practice Test - Questions Answers, Page 10

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Question 91

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Leadership at Northern Trail Outfitters wants to see a dashboard showing the success rate of customers that have been through a Welcome Series Journey in the last 7 days.

Where should they find this dashboard?

Journey Builder - Journey History
Journey Builder - Journey History
Datorama Reports - Journey Performance
Datorama Reports - Journey Performance
Reports - Journey Engagement
Reports - Journey Engagement
Suggested answer: B
asked 23/09/2024
Rodrigo Serrano dos Santos
38 questions

Question 92

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Northern Trail Outfitters (NTO) currently uses AMPscript to create customized content for its subscribers.

Which actions should help build confidence in NTO's dynamic email capabilities?

Use a Guided Send to perform a test send to Internal users using subscriber data.
Use a Guided Send to perform a test send to Internal users using subscriber data.
Use CloudPages to duplicate the dynamic code and test it by using manual subscriber inputs.
Use CloudPages to duplicate the dynamic code and test it by using manual subscriber inputs.
Use Preview and Test, select a targeted subscriber, and send the email to internal team members.
Use Preview and Test, select a targeted subscriber, and send the email to internal team members.
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Suggested answer: B
asked 23/09/2024
Shane Behrendt
35 questions

Question 93

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Northern Trail Outfitters wants to report on subscribers who did not receive emails that were included in the sending audience.

Which tool should provide a list of subscribers who didn't receive the expected emails?

_sent Dataview
_sent Dataview
'Subscribers Not Sent To* report
'Subscribers Not Sent To* report
Not Sent Tracking Extract
Not Sent Tracking Extract
Suggested answer: B
asked 23/09/2024
Chris Carter
35 questions

Question 94

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A marketing team wants to schedule automatic delivery of pivot table data to an Amazon Web Services (AWS) S3 bucket every Monday at 6:00 a.m.

Which method meets their needs?

Report Scheduling In Datorama Reports
Report Scheduling In Datorama Reports
File Transfer Activity in Automation Studio
File Transfer Activity in Automation Studio
Report Definition Activity In Automation Studio
Report Definition Activity In Automation Studio
Suggested answer: C
asked 23/09/2024
ola adekanbi
38 questions

Question 95

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A global marketing team has created an email using Content Builder Approvals and shared it with multiple business units in their Enterprise. Even though the email was approved, additional changes are needed.

What is the first action that should be taken to make the edits?

Unshare the email.
Unshare the email.
Withdraw email approval.
Withdraw email approval.
Cancel send using email.
Cancel send using email.
Suggested answer: C
asked 23/09/2024
AJ Foraker
36 questions

Question 96

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Northern Trail Outfitters (NTO) wants to include specific content for its most engaged customers and different content for its least engaged customers.

Which Journey Builder activity should NTO use?

Engagement Split
Engagement Split
Frequency Split
Frequency Split
Scoring Split
Scoring Split
Suggested answer: C
asked 23/09/2024
Yung-Shuen Chang
40 questions

Question 97

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The marketer for Northern Trail Outfitters wants to review the tone of subject lines and the effect on engagement for recent sends.

Which tool should supply insights into the tone of subject lines?

Einstein Recommendations
Einstein Recommendations
Einstein Messaging Insights
Einstein Messaging Insights
Einstein Copy Insights
Einstein Copy Insights
Suggested answer: A
asked 23/09/2024
Dustin Sickle
31 questions

Question 98

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A marketing specialist at Northern Trail Outfitters wants to automate sending the weekly newsletter to subscribers. The audience is located in one data extension, but they also want to send to a partner seed list.

Which tool method should the specialist use?

Multi-Step Journey
Multi-Step Journey
User Initiated Send
User Initiated Send
Automation Studio Email Activity
Automation Studio Email Activity
Suggested answer: B
asked 23/09/2024
Andrew Dobie
34 questions

Question 99

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The data team at Northern Trail Outfitters wants to send a daily report of all subscribers emailed in the last 24 hours to their Enhanced FTP Export folder. The file should contain unique email addresses.

At a minimum, which activities should be configured in Automation Studio to meet their requirements?

SQL Query, Data Extract, File Transfer
SQL Query, Data Extract, File Transfer
Most voted
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SQL Query, Filter, Data Extract
SQL Query, Filter, Data Extract
Filter, Data Extract, File Transfer
Filter, Data Extract, File Transfer
Suggested answer: C
asked 23/09/2024
Rajiesh George
39 questions

Question 100

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The marketing team has been troubleshooting why an email was not sent to 10% of the audience within the data extension. When they review the tracking for the job ID, they see 0 subscribers were held or unsubscribed.

Which additional issues should they consider?

DoNotTtad preferences
DoNotTtad preferences
Bounced contacts from previous sends
Bounced contacts from previous sends
Suppressed contacts from contact deletion
Suppressed contacts from contact deletion
Suggested answer: A
asked 23/09/2024
Enrique Villegas
39 questions
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Related questions

Northern Trail Outfitters (NTO) has rolled out changes to OTS CTA button color. Where should NTO be able see if there has been a lift in overall likelihood to click?
Northern Trail Outfitters (NTO) is troubleshooting why a triggered send isn't being delivered to the customer. When querying the _subscribers data view, NTO notices this subscriber key exists twice, and one of them has a status of'Held'. What is the source of the duplicate subscriber key?
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