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Salesforce Certified Marketing Cloud Personalization Accredited Professional Practice Test - Questions Answers, Page 4
List of questions
Question 31
When should you define goals and filters?
After launching a campaign that you want to measure against a goal or filter
Over time, when you have something new you want to meausure
When you are reviewing campaign statistics for a published campaign
Before launching a campaign that you want to measure against a goal or filter
Suggested answer: C
Question 32
What can you learn from segment compare on the segment detail tab?
To understand view time purchases attributes revenue by category
To compare users, engagement activity and other actions across segments displayed
To view individual users that are part of the segment
To understand what campaign use the segment for targeting
Suggested answer: B
Question 33
What is the rule criteria that you can use in the segment creation process?
Actions
Social mentions
Email click throughs
Dimensions
Suggested answer: A
Question 34
How many times can a visitor accomplish a goal in interaction studio?
It varies depending on the setup of the goal segment
Each time a visitor leaves and rejoins the goal segment
Only once for all time
No more than twice or the goal completion will no longer be counted
Suggested answer: B
Question 35
Which feature allows a business user to overlay campaign creation and editing directly on their website?
Javascript Beacon
Visual Editor
Web SDK
Web Extension
Suggested answer: C
Question 36
What is the salesforce point of view for end to end flow of data for real-time personalization within interaction studio? [Check]
Data-in, understand, engage, data-out, analyse
Know, understand, personalise, engage, analyse
Identify, understand, decide, act, analyse
Profile, insight, understand, act, analyse
Suggested answer: C
Question 37
In the user interface what is the visual representation of the data about a single visitor including preference?
Unified view of customer
unified customer profile
Single source of truth
Single view of customer
Suggested answer: B
Question 38
A brand's website is seeing high traffic but much of the behaviour is anonymous. How does IS unify anonymous identifies?
IS uses probability matching to determine if two or more profiles represent for user identity
IS synchronise anonymous and knows profiles once a day based or online traffic and data offer sources
IS constantly monitors identifying information then user determines matching to determine if two or more profiles identify
IS users third party software to match anonymous and knows identifies
Suggested answer: D
Question 39
What are two types that real time interaction management helps marketers to personalize the customer
Data Aggregation
Data Storage
Next best Action
Orchestration
Suggested answer: C, D
Question 40
Which two successs metrics can a company achieve with IS their web channel?
Increase in first time visitor
Increase in conversion rate
Increase in organic search ranking
Increase in revenue
Suggested answer: B, C
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