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Salesforce Certified Marketing Cloud Personalization Accredited Professional Practice Test - Questions Answers, Page 6

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Question 51

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Which data feed integrates external system data into a user's profile levargaing identity attributes?

Identity feed
Identity feed
Catalog Feed
Catalog Feed
Interaction feed
Interaction feed
User Feed
User Feed
Suggested answer: D
asked 23/09/2024
Louis Lee
36 questions

Question 52

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ETL feeds must follow explicit specifications and require which type of file format?

Binary
Binary
CSV
CSV
JSON
JSON
Text
Text
Suggested answer: B
asked 23/09/2024
Geert De Ridder
35 questions

Question 53

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What interaction studio component contains experiences and messages you design to personalize the interaction a visitor has with your channels?

Recipes
Recipes
Templates
Templates
Audiences
Audiences
Campaigns
Campaigns
Suggested answer: D
asked 23/09/2024
Sharhonda Herman
48 questions

Question 54

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When does site mapping happen during the implementation process?

At the beginning of the build phase since it is the basis for the rest of the implementation
At the beginning of the build phase since it is the basis for the rest of the implementation
In the middle after certain components like the catalog have been populated
In the middle after certain components like the catalog have been populated
At the end after everything is defined in the system
At the end after everything is defined in the system
It can happen at any point since it is unrelated to the rest of the implementation
It can happen at any point since it is unrelated to the rest of the implementation
Suggested answer: B
asked 23/09/2024
Angelo Gulisano
36 questions

Question 55

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What would a marketer include in a recipe if they want the visitor affinity score when showing recommendations?

Exclusion
Exclusion
Ingredients
Ingredients
Booster
Booster
Variation
Variation
Suggested answer: C
asked 23/09/2024
Maxwell Konetzki
29 questions

Question 56

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What would a marketer include if they want to ensure they display recommendations from more than one category?

Variation
Variation
Exclusion
Exclusion
Ingredient
Ingredient
Booster
Booster
Suggested answer: A
asked 23/09/2024
Jerin Cherian
36 questions

Question 57

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Which scenario is a valid interaction studio use case?

Recommendations in email which are personalised at send time
Recommendations in email which are personalised at send time
Behavioural targeting with 3rd party audience data
Behavioural targeting with 3rd party audience data
Recommendations in email which are personalized at open time
Recommendations in email which are personalized at open time
Machine learning driven insights within a customer database
Machine learning driven insights within a customer database
Suggested answer: C
asked 23/09/2024
Vidana Weerasinghe
43 questions

Question 58

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What are the two competitive advantages of interaction studio? [check]

Monitors active time spent and true engagement
Monitors active time spent and true engagement
Integrated content management system
Integrated content management system
Managers Consent
Managers Consent
True Real-Time Decisioning
True Real-Time Decisioning
Suggested answer: A, D
asked 23/09/2024
Marrapu Sreenivasarao
31 questions

Question 59

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A customer service representative for a bank is on the phone with a prospect and wants to promote the next best offer based on digital behaviour. How would they accomplish this in service cloud?

The agent uses a customized next best offer widget powered by the interaction studio connector
The agent uses a customized next best offer widget powered by the interaction studio connector
Leverage service cloud to inform IS in real-time
Leverage service cloud to inform IS in real-time
Use machine learning to serve product/ content recommendations in email sent by your ESP
Use machine learning to serve product/ content recommendations in email sent by your ESP
Manually sync data from Interaction studio to service cloud
Manually sync data from Interaction studio to service cloud
Suggested answer: A
asked 23/09/2024
Borja Arranz Palenzuela
38 questions

Question 60

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How does interaction studio deliver technical value to marketers? [Check]

By providing a cloud-based unified e-commerce platform with mobile, AI personalisation, order management capabilities, and related services for B2C
By providing a cloud-based unified e-commerce platform with mobile, AI personalisation, order management capabilities, and related services for B2C
By listening to customer signals, understanding customer intent, and acting accordingly
By listening to customer signals, understanding customer intent, and acting accordingly
By providing a platform to manage, schedule, create and monitor content
By providing a platform to manage, schedule, create and monitor content
By providing a cloud-based application designed to help salespeople sell smarter and faster
By providing a cloud-based application designed to help salespeople sell smarter and faster
Suggested answer: B
asked 23/09/2024
John Eestermans
31 questions
Total 121 questions
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