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Cloud Kicks (CK) is committed to making its new Commerce Cloud accessible to everyone.

Which consideration should CK make when delivering this solution?

A.
Accessibility needs to be integrated throughout the entire project lifecycle.
A.
Accessibility needs to be integrated throughout the entire project lifecycle.
Answers
B.
Integrated accessibility evaluation methodologies are not helpful in this context.
B.
Integrated accessibility evaluation methodologies are not helpful in this context.
Answers
C.
Adequate accessibility measures make usability testing redundant.
C.
Adequate accessibility measures make usability testing redundant.
Answers
Suggested answer: A

Explanation:

The consideration that CK should make when delivering this solution is that accessibility needs to be integrated throughout the entire project lifecycle. Accessibility refers to the design and development of products or services that are usable by everyone, regardless of their abilities or disabilities. Accessibility needs to be considered and incorporated from the beginning to the end of the project, not as an afterthought or a separate process. This helps ensure that the solution meets the standards and guidelines for accessibility, and provides a positive and inclusive experience for all users.

Reference: https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/integrate-accessibility-throughout-the-entire-project-lifecycle

Cloud Kicks (CK) designs innovative footwear for site athletes. Manufacturing the footwear is possible but expensive.

What should CK focus testing efforts on to determine whether to produce at scale?

A.
Novelty, privacy, and potential to go viral
A.
Novelty, privacy, and potential to go viral
Answers
B.
Competitive advantage, impact, and own ability
B.
Competitive advantage, impact, and own ability
Answers
C.
Desirability, viability, and feasibility
C.
Desirability, viability, and feasibility
Answers
Suggested answer: C

Explanation:

The best focus for testing efforts to determine whether to produce a product at scale is desirability, viability, and feasibility, which are the three key dimensions of design thinking that evaluate whether a product is desirable for users, viable for business, and feasible for technology. Novelty, privacy, and potential to go viral or competitive advantage, impact, and own ability are not comprehensive enough to cover all aspects of design thinking.

Cloud Kicks' design team learns of the desire for sustainable materials while co-creating personalization concepts with their West Coast influencers. Which method should the team use improve feasibility of this concept direction?

A.
Create a functional prototype.
A.
Create a functional prototype.
Answers
B.
Run a cost benefit analysis.
B.
Run a cost benefit analysis.
Answers
C.
Review and align with company V2MOM
C.
Review and align with company V2MOM
Answers
Suggested answer: B

Explanation:

The best method to improve feasibility of a concept direction that involves sustainable materials is to run a cost benefit analysis, which is a quantitative way of comparing the costs and benefits of different alternatives and finding the optimal solution. Creating a functional prototype or reviewing and aligning with company V2MOM may not address the feasibility issue directly.

A strategy designer is presenting their new service vision to an executive audience

What should the designer include in the executive summary to meet the audience needs?

A.
A plan description including who needs to act and what they need to do
A.
A plan description including who needs to act and what they need to do
Answers
B.
A detailed report of the data that informed the new vision
B.
A detailed report of the data that informed the new vision
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C.
The different options explored in the process of designing this vision
C.
The different options explored in the process of designing this vision
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Suggested answer: A

Explanation:

The best thing to include in the executive summary when presenting a new service vision to an executive audience is a plan description including who needs to act and what they need to do, as this provides a clear and concise overview of the vision and its implementation. A detailed report of the data that informed the new vision or the different options explored in the process of designing this vision may not be relevant or interesting for an executive audience.

The strategy designer at Cloud Kicks is using a How Might We statement to frame their design challenge.

What should they do to test their statement to ensure it successfully guides their design process?

A.
Use rapid ideation with project team
A.
Use rapid ideation with project team
Answers
B.
Test the statement with end users.
B.
Test the statement with end users.
Answers
C.
Launch an online survey
C.
Launch an online survey
Answers
Suggested answer: A

Explanation:

The best thing to do to test a How Might We statement to ensure it successfully guides the design process is to use rapid ideation with the project team, as this helps generate and evaluate multiple ideas that address the design challenge and reveal any gaps or assumptions in the statement. Testing the statement with end users or launching an online survey may not be effective or feasible ways to test a How Might We statement, as they are more suitable for testing solutions or gathering feedback.

A strategy designer is seeing signals of success with a new product that is driving brand loyalty and decreasing consumers' environmental impact. How should a business case be built for continuing sustainable innovation through a view of a full product lifecycle?

A.
Purchase carbon offsets for energy used in manufacturing.
A.
Purchase carbon offsets for energy used in manufacturing.
Answers
B.
Source cheaper, locally-grown raw materials.
B.
Source cheaper, locally-grown raw materials.
Answers
C.
Extend customer journey maps to pre and post purchase.
C.
Extend customer journey maps to pre and post purchase.
Answers
Suggested answer: C

Explanation:

A business case for sustainable innovation should demonstrate how the product creates value for both the company and the customers throughout its lifecycle, from pre-purchase to post-purchase. Extending customer journey maps to include these stages can help identify opportunities and challenges for enhancing the product experience and reducing environmental impact. Purchasing carbon offsets or sourcing cheaper materials may reduce some costs or emissions, but they do not address the full product lifecycle or the customer perspective.

Cloud Kicks' (CK) stakeholders have some concerns about a newly created CX vision because they struggle with imagining how it will impact CK's current product.

What should a strategy designer do to alleviate the stakeholders' concerns?

A.
Prototype an aspect of the vision that in interact with the current product and share insights with stakeholders.
A.
Prototype an aspect of the vision that in interact with the current product and share insights with stakeholders.
Answers
B.
Organize a brainstorming session toto provide stakeholders with a chance to reassess the vision.
B.
Organize a brainstorming session toto provide stakeholders with a chance to reassess the vision.
Answers
C.
Share associated Objectives & Key with stakeholders to put the vision in a business context.
C.
Share associated Objectives & Key with stakeholders to put the vision in a business context.
Answers
Suggested answer: A

Explanation:

A CX vision is a statement that describes the desired future state of the customer experience. It should be inspiring, aspirational, and feasible. To alleviate stakeholders' concerns about how it will impact the current product, a strategy designer should prototype an aspect of the vision that interacts with the current product and share insights with stakeholders. This can help them visualize and understand how the vision can be realized and what benefits it can bring. A brainstorming session may not be helpful if the stakeholders are already skeptical about the vision. Sharing objectives and key results may provide some context, but they do not show how the vision will affect the product.

A consumer healthcare startup wants to collect data on patients' symptoms over time, and plans to research how to monetize this data.

How should a strategy designer counsel leadership in consideration of ethical implications for both the company and its patients?

A.
Perform user research with patients to understand their level of comfort of data being shared for monetization.
A.
Perform user research with patients to understand their level of comfort of data being shared for monetization.
Answers
B.
Facilitate a Consequence Scanning workshop before proceeding with any further investment.
B.
Facilitate a Consequence Scanning workshop before proceeding with any further investment.
Answers
C.
Research similar healthcare organizations about how they are monetizing patient data
C.
Research similar healthcare organizations about how they are monetizing patient data
Answers
Suggested answer: B

Explanation:

A strategy designer should counsel leadership in consideration of ethical implications for both the company and its patients by facilitating a Consequence Scanning workshop before proceeding with any further investment. A Consequence Scanning workshop is a method to identify and mitigate potential negative consequences of a product or service, such as privacy, security, or social issues. It involves mapping out the intended and unintended outcomes of the product or service, assessing their likelihood and severity, and devising actions to prevent or reduce harm. Performing user research or researching similar organizations may provide some insights, but they do not address the ethical implications in a systematic and proactive way.

The strategy designers at Cloud Kicks are leading a large number of projects initiated by various stakeholders. They implement an Impact & Effort matrix to help them prioritize their work.

What is the purpose of an Impact & Effort matrix?

A.
To compare products based on predefined criteria to enable stakeholder discussion
A.
To compare products based on predefined criteria to enable stakeholder discussion
Answers
B.
To prioritize projects based on key goals outlined in project framing
B.
To prioritize projects based on key goals outlined in project framing
Answers
C.
To classify projects according to their level of urgency.
C.
To classify projects according to their level of urgency.
Answers
Suggested answer: B

Explanation:

The purpose of an Impact & Effort matrix is to prioritize projects based on key goals outlined in project framing. An Impact & Effort matrix is a tool to evaluate and compare projects based on two criteria: the impact they have on achieving the desired outcomes, and the effort they require to implement. Projects that have high impact and low effort are usually prioritized, while projects that have low impact and high effort are usually deprioritized. An Impact & Effort matrix does not compare products based on predefined criteria or classify projects according to their level of urgency.

The design team at Cloud Kicks is in the early stages of exploring an idea for a wearable device to track customers activity during workouts.

They employ footwear designers and manufacturing experts, but they lack an engineer experienced in consumer hardware,

What should the strategy designer do to determine whether or not to pursue this product idea?

A.
Perform secondary research on common hardware issues.
A.
Perform secondary research on common hardware issues.
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B.
Hire an engineer with experience in consumer devices.
B.
Hire an engineer with experience in consumer devices.
Answers
C.
Conduct an expert interview in consumer device engineering.
C.
Conduct an expert interview in consumer device engineering.
Answers
Suggested answer: C

Explanation:

The strategy designer should conduct an expert interview in consumer device engineering to determine whether or not to pursue this product idea. An expert interview is a way to gather information and insights from someone who has specialized knowledge or experience in a relevant domain. It can help validate assumptions, identify risks, and explore opportunities for innovation. Performing secondary research may not provide enough depth or specificity for this product idea. Hiring an engineer may be premature and costly at this stage.

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