Microsoft MB-220 Practice Test - Questions Answers, Page 17
Question list
List of questions
Related questions
You are creating a new outbound journey that will create a lead when a contact has opened the welcome email, and registered to attend the Widget 9000 announcement event.
You need to configure the If/Then tile, and include both the email and event sources for the condition.
What should you do?
In the marketing email, add the event as a property. The If/Then tile will have both sources as options.
In the email tile, add the webinar event as an email element The if/then tile will have both sources as options.
In the journey, add the event tile. The If/Then tile will have both sources as options.
In the If/Then tile, add the event as a source. The email will already exist as a source.
DRAG DROP
Your company's marketing team created several real-time marketing journeys. The Chief Sales Officer asked you to modify one of these journeys in order to create an item in a Microsoft SharePoint list when a customer reaches a certain point in the journey.
You need to create a new Microsoft Power Automate flow and trigger it from the customer journey using a custom trigger called 'Add list item.'
DRAG DROP
At your organization's latest event, booth visitors may sign up to try a newly developed game that uses the mixed reality of Microsoft HoloLens, As part of the sign-on process, the participant is created as a lead in the same Microsoft Dataverse environment where Microsoft Dynamics 365 Marketing is enabled. After the participant plays the game, the game results and points tally are sent to a custom trigger in Dynamics 365 Marketing.
After the event, the marketing department wants to use a real-time journey to follow-up with the participants.
* The department wants the first email to be sent directly after triggering the journey This email will include different content based on a range of points that are achieved in the game. The marketing department creates different emails for the different point ranges.
* After the first email, the lead should be assigned to the correct salesperson for follow-up.
You need to create the required steps and set up a Microsoft Power Automate flow to determine the correct salesperson, assign the lead, and create a phone call activity in Dynamics 365.
DRAG DROP
You are designing a new survey to measure customer loyalty.
You need to configure a new satisfaction metric to collect and report the loyalty scores in a standardized manner.
Which four required actions should you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Your company sells its products through distributors to other businesses. You are responsible for marketing to the distributors.
For the next year, the vice president (VPJ of the sales department wants the marketing team to support their sales efforts by sending a weekly email to Primary Contacts for Distributor Accounts The email, which you have already developed, will include a list of all open opportunity records for each Distributor. The sales VP will be reviewing the Open and Click rates for the weekly email each week.
You need to enable this email to be sent each week for a year
What should you do?
Set up a recurring journey with recurrence interval 7 and recurrence count 52.
Set up a recurring journey with recurrence interval 52 and recurrence count 7.
Create a new journey each week, as you cannot set up this type of email to occur weekly.
Set up a real-time journey based on the opportunity form being submitted in Dynamics 365 Marketing.
Your marketing users are running a real-time journey for all contacts with an email address. It is important to address each recipient with their first name in the email.
You need to ensure that each contact is addressed appropriately, 'Valued Customer' should be used if the recipient's first name is not captured in the system.
What should you do?
Select First Nam* for the Data field in the Personalization configuration. Then, enter valued Customer into the Default value field.
Perform a mass update to add 'Valued Customer* into the First Name Field Then, select First Name for the Data field in the Personalization configuration
Enter 'Valued Customer' far the Data field in the Personalization configuration. Then, enter First Name into the Default Value field.
Enter 'Valued Customer' into the Label field in the Personalization configuration. Then, enter First Name into the Default Value field.
DRAG DROP
You are creating a segment based on a combination four other segments: Segment A, Segment B, Segment C and Segment D.
The marketing director wants you to define the membership of the new segment as follows:
* Include all members of Segment B
* Include all members of Segment C who are members of segment D
* Exclude any members of Segment A
You need to combine the segments using the appropriate operators to satisfy the marketing directors criteria.
Which segment name or operator type applies in each segment block and query operator'
To answer, drag the appropriate segment name or operator type to the correct empty segment blocks and query operators in the answer are a. Each segment name will be used once. Each operator type may be used once, more than once, or not at all.
NOTE: Each correct match is worth one point.
Answer:
You currently have a dynamic marketing segment for anyone living in Singapore that is not based on a template. You need to update this segment to be anyone living in Singapore who has also opened an email this year.
What should be done to the marketing segment?
Add a Behavior Block that queries emails opened this year.
Add a Query Block that queries emails opened this year.
Add a Segment Block that has a segment far emails opened.
Change the template to Opened a Template.
Your marketing department needs to create a simple customer journey, to send marketing emails to female win* enthusiasts, over 40 years old. who live in Europe. You need to make sure that newly added wine enthusiasts also receive this email.
How should you define who to include in this customer journey?
Create a suppression segment
Create a static segment.
Create a segment type.
Create a dynamic segment.
DRAG DROP
Your company's annual customer-facing conference has just occurred. As a marketing professional, you need to present the conference's financial information at an upcoming monthly management meeting.
You need to determine the financial details to use when presenting the overall data.
Which metric should you use for each type of data required? To answer, drag the appropriate data point to the correct description. Each data point may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct match is worth one point.
Question