Microsoft MB-220 Practice Test - Questions Answers, Page 9
List of questions
Question 81
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You are the marketing manager at Contoso, Ltd. Your team has created a survey and sent it out through email for responses. You would like to export the responses for further analysis.
Which export file format should be used to complete this task?
csv
xml
docx
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-voice/survey-report
Question 82
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You are a marketing analyst at Contoso Ltd.
The marketing department would like you to provide survey responses from their Customer Success Survey from this past fiscal year. Approximately 6,500 responses were received. They would like each survey to be a single row, with the responses as a column for their analysis.
What should you do?
Open the project in Dynamics 365 Customer Voice. Select the survey in the reports section, and select export all. The responses are downloaded in an Excel File.
Use Advanced Find to query the CDS. Set the “Look For” to Dynamics 365 Customer Voice survey responses. Export to Excel.
Use Advanced Find to query the CDS. Set the “Look For” to Dynamics 365 Customer Voice survey questions responses. Export to Excel.
Open the project in Dynamics 365 Customer Voice. Select the survey in the reports section, and select export all. The responses are downloaded in a CSV File.
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-voice/survey-report
Question 83
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You are the manager of Internet sales for your company.
You have been asked to create and distribute a post-purchase survey to both registered and guest customers purchasing on your site. Which three things will be true about the distribution of your survey? (Choose three.) Each correct answer presents a complete solution. NOTE: Each correct selection is worth one point.
When distributing your Dynamics 365 for Marketing Survey, you may invite either anonymous or non-anonymous respondents.
An optional invitation email, utilizing either a direct email or an email template, may be sent to each potential nonanonymous respondent.
As an option, the design of your survey can include a limitation that restricts multiple completions by a single nonanonymous respondent.
All respondents will receive the exactly same hyperlink to connect them to the survey that you are inviting them to complete.
Explanation:
References:
https://docs.microsoft.com/en-us/dynamics365/customer-engagement/voice-of-customer/distribute-survey
Question 84
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You are creating a customer survey and you want to get good responses.
You need to analyze the responses to provide actions to best suit your organization.
Which three responses are considered best practice? (Choose three.) Each correct answer presents a complete solution. NOTE: Each correct selection is worth one point.
Define an objective for your survey so that you can ensure that all questions serve that objective.
Make your surveys long so that you customers can get a chance to provide as much information as possible.
Be sure to mention the estimated time to complete, along with a brief overview in your invitation.
Previewing or testing your survey is unnecessary because your survey tool will automatically catch errors.
Try to organize the survey in a way that groups all related questions together in sections.
Explanation:
References:
Question 85
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DRAG DROP
Your marketing department has given you a list of requirements.
Which requirements will you be able to meet by utilizing the tools in Dynamics 365 for Marketing? To answer, drag the appropriate requirement to the correct column. Each requirement may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Explanation:
References: https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/prepare-marketing-emails
Question 86
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DRAG DROP
Your company is expanding its service offering to people who live in Europe.
You must configure your marketing system for compliance with European privacy requirements.
Which three activities should you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Explanation:
References: https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/gdpr
Question 87
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DRAG DROP
The VP of Marketing has been assigned to create you a new lead scoring model for Contoso, Ltd. based on recentlyadopted marketing targets. Which five steps in sequence are required to design and set up your lead scoring model in Dynamics 365? (Choose five.) To answer, move the appropriate actions to the answer area and arrange them in the correct order.
Explanation:
References: https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/score-manage-leads
Question 88
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DRAG DROP
You need to create a lead scoring model based upon fixed rules as well as behavior rules.
Which scenario corresponds to each rule type? To answer, drag each scenario to the appropriate rule type. Each scenario may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Explanation:
References: https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/score-manage-leads
Question 89
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DRAG DROP
You are creating a lead scoring model.
You need to set up scoring, based on both explicit data and implicit data.
Which scenario represents the appropriate data type? To answer, drag each scenario to the appropriate data type. Each data type may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Explanation:
References: https://community.dynamics.com/crm/b/zsoltzombiksblog/archive/2016/03/06/lead-scoring-rules-and-examplesin-microsoft-dynamics-marketing
Question 90
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DRAG DROP
You are responsible for all outgoing marketing emails at Contoso, Ltd.
You are tasked with the best practices aimed at increasing delivery and interaction rates.
Which question is answered by the email insight statistic listed? To answer, drag the email statistic to the question answered by that statistic. Each statistic may be used one, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Question