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Question 166 - MB-220 discussion
Your marketing users are running a real-time journey for all contacts with an email address. It is important to address each recipient with their first name in the email.
You need to ensure that each contact is addressed appropriately, 'Valued Customer' should be used if the recipient's first name is not captured in the system.
What should you do?
Select First Nam* for the Data field in the Personalization configuration. Then, enter valued Customer into the Default value field.
Perform a mass update to add 'Valued Customer* into the First Name Field Then, select First Name for the Data field in the Personalization configuration
Enter 'Valued Customer' far the Data field in the Personalization configuration. Then, enter First Name into the Default Value field.
Enter 'Valued Customer' into the Label field in the Personalization configuration. Then, enter First Name into the Default Value field.
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