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Question 5 - ITIL-4-DITS discussion

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An insurance company generates sales from its website, from agents in a call center, and from third parties working for other financial service organizations. The product is very product is very popular and users are generally satisfied. The organization regularly collects and analysis data about service consumers, and this shows users have different levels of satisfaction, depending on how the product was sold.

What should the insurance company consider NEXT to help resolve the situation?

A.
Market relevance
Answers
A.
Market relevance
B.
Omnichannel delivery
Answers
B.
Omnichannel delivery
C.
Customer analytics
Answers
C.
Customer analytics
D.
Customer feedback
Answers
D.
Customer feedback
Suggested answer: B

Explanation:

Omnichannel delivery is about providing a consistent and seamless customer experience across different channels and touchpoints. This can help increase customer satisfaction, loyalty, and retention. The insurance company should consider how to align and integrate its different sales channels to deliver a unified and coherent service to its customers.

Reference: ITIL 4 Leader: Digital and IT Strategy, page 17

asked 18/09/2024
Bates, Michael
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