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Salesforce Certified Marketing Cloud Account Engagement Consultant Practice Test - Questions Answers, Page 15

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Question 141

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What is the purpose of creating a Tracker subdomain? [Choose one answer]

To allow emails to be sent from your domain
To allow emails to be sent from your domain
To host all Marketing Cloud Account Engagement landing pages and forms on your website
To host all Marketing Cloud Account Engagement landing pages and forms on your website
To give a seamless transition between pages and form that you host and your Marketing Cloud Account Engagement hosted assets.
To give a seamless transition between pages and form that you host and your Marketing Cloud Account Engagement hosted assets.
All of the above
All of the above
Suggested answer: C
asked 23/09/2024
Dan Yann
47 questions

Question 142

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What is true about A/B testing? [Choose two answers]

You can disable A/B testing before and after email sent.
You can disable A/B testing before and after email sent.
You can only do A/B testing on list emails.
You can only do A/B testing on list emails.
When you turn off A/B testing you will have to choose which version to keep.
When you turn off A/B testing you will have to choose which version to keep.
It is recommended to test at least 5 different elements in your A/B tests.
It is recommended to test at least 5 different elements in your A/B tests.
Suggested answer: B, C
asked 23/09/2024
Carlos Roberto
52 questions

Question 143

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Which standard connectors can be activated in Marketing Cloud Account Engagement [Choose two answers]

Survey Monkey
Survey Monkey
Youtube
Youtube
GoToWebinar
GoToWebinar
Olark
Olark
Suggested answer: C, D
asked 23/09/2024
Dina Elizabeth Perez de Paz
42 questions

Question 144

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Which objects are synched between Marketing Cloud Account Engagement and Salesforce? [Choose two answers]

Account
Account
Opportunity
Opportunity
Case
Case
Order
Order
Suggested answer: A, B
asked 23/09/2024
Eric Zarghami
51 questions

Question 145

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What is important to remember when creating custom prospect fields in Marketing Cloud Account Engagement? [Choose one answer]

Marketing Cloud Account Engagement cannot sync with multi picklist in Salesforce
Marketing Cloud Account Engagement cannot sync with multi picklist in Salesforce
The matching field in Salesforce must have the exactly the same name on the lead and contact object in order for Marketing Cloud Account Engagement to synch to both objects.
The matching field in Salesforce must have the exactly the same name on the lead and contact object in order for Marketing Cloud Account Engagement to synch to both objects.
Marketing Cloud Account Engagement cannot sync with formula fields in Salesforce
Marketing Cloud Account Engagement cannot sync with formula fields in Salesforce
You can only create 50 custom fields in Marketing Cloud Account Engagement.
You can only create 50 custom fields in Marketing Cloud Account Engagement.
Suggested answer: B
asked 23/09/2024
Salman Hashmi
33 questions

Question 146

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A Marketing Cloud Account Engagement administrator wants to enable the Engage Sales Tools page in Salesforce. Which two resources are available via this page in Salesforce? Choose 2 answers to set Engage

Campaign send limits
Campaign send limits
A link to Salesforce Engage training resources
A link to Salesforce Engage training resources
A link to assign licenses and permission sets
A link to assign licenses and permission sets
A link to download Engage Alerts for Mac
A link to download Engage Alerts for Mac
Suggested answer: B, D
asked 23/09/2024
Pradap Singh
32 questions

Question 147

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What is required when sending a Marketing Cloud Account Engagement email from an assigned user?

There must also be a general or specific user as a sender.
There must also be a general or specific user as a sender.
The assigned user must be connected through user sync.
The assigned user must be connected through user sync.
The email must also contain assigned user merge fields.
The email must also contain assigned user merge fields.
All prospects on the recipient list must be assigned to a user.
All prospects on the recipient list must be assigned to a user.
Suggested answer: A
asked 23/09/2024
ONWUDIWE NYENKE
36 questions

Question 148

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LenoxSoft wants to see all the Accounts that were closed last month on the Account Based Marketing dashboard in B2B Marketing Analytics.

What dashboard feature should be used?

Select the dropdown filter 'Closed Date' and 'Last Month' to view all Accounts closed in the last month.
Select the dropdown filter 'Closed Date' and 'Last Month' to view all Accounts closed in the last month.
Filter the dashboard by the highest sales activity in the Sales Activities by Accounts chart.
Filter the dashboard by the highest sales activity in the Sales Activities by Accounts chart.
Select the 'Accounts' filter that allows filtering by accounts created within the last month.
Select the 'Accounts' filter that allows filtering by accounts created within the last month.
Select the win percentage in the Revenue Win Percentage donut chart so the Accounts will be faceted by won deals.
Select the win percentage in the Revenue Win Percentage donut chart so the Accounts will be faceted by won deals.
Suggested answer: A
asked 23/09/2024
Said Jabri
40 questions

Question 149

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LenoxSoft wants to give users from their sales and marketing teams the power to explore and visualize important data by using the Engagement History Embedded Dashboard.

Which two steps should be completed so their users can begin exploring Marketing Cloud Account Engagement engagement data on the Salesforce campaign and Account records?

Choose 2 answers

Create a custom Salesforce dashboard using both standard and custom Salesforce reports for each team.
Create a custom Salesforce dashboard using both standard and custom Salesforce reports for each team.
Have each team member log in and reference the dashboard in the Analytics Studio app.
Have each team member log in and reference the dashboard in the Analytics Studio app.
Assign the Analytics View Only Embedded App permission set to each user who wants to see the dashboard.
Assign the Analytics View Only Embedded App permission set to each user who wants to see the dashboard.
Place the Embedded Engagement History Dashboards on the desired object page layout using the Lightning App Builder.
Place the Embedded Engagement History Dashboards on the desired object page layout using the Lightning App Builder.
Suggested answer: C, D
asked 23/09/2024
Styliani Simoiridou
43 questions

Question 150

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Which three Marketing Cloud Account Engagement asset types allow for embedded advanced dynamic content?

Choose 3 answers

Landing Pages
Landing Pages
Social Posts
Social Posts
Layout Templates
Layout Templates
List Emails
List Emails
Content Files
Content Files
Suggested answer: B
asked 23/09/2024
Lal George
26 questions
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Related questions

Which are true about Engagement Program
During the kickoff call, the LenoxSoft Marketing Manager expressed an immediate need to re-engage with older leads that went cold. Given this requirement, which Marketing Cloud Account Engagement features are the minimum requirement for a successful Engagement Program?
LenoxSoft currently has prospect and customer data located in their current email provider, spreadsheets from events, Salesforce, and LenoxSoft proprietary software. Specifically regarding their current email provider, what do you need to know before importing into Marketing Cloud Account Engagement to ensure a high deliverability rate in their initial Marketing Cloud Account Engagement email sends. Choose 2 answers:
Administrators can reset passwords for users
What is true about grading? [Choose two answers]
LenoxSoft wants to evenly assign prospects to their Sales team that meets either set of qualification criteria: Qualified & Semi-Engaged Grade is greater than B+ and score is greater than 50. Mostly Qualified & Engaged Grade is greater than C+ and score is greater than 150. What ways would you recommend in this scenario?
'LenoxSoft wants to implement an ongoing targeted marketing effort focused on prospects in the high tech industry, with a score over 200, and a grade higher than a B. If a prospect matches this criteria, they want to send a series of emails, add to a list, and notify the assigned sales representative. What Marketing Cloud Account Engagement feature should be used to accomplish this marketing effort?
You have been asked to create a form that gathers information from prospects. This information should be available in Marketing Cloud Account Engagement as well as a custom build community site. How would you achieve this?
LenoxSoft has very specific lead qualification criteria that must be met before assigning prospects to a sales rep: * The prospects must be located in Georgia or Florida. * The prospects must submit their 'Request a Demo' form. When this criteria is met, they want to automatically assign the prospects to a sales rep. 'State' is a required field on the 'Request a Demo' form. How should LenoxSoft automate assigning these leads?
There is Custom Field Type in Marketing Cloud Account Engagement called Phone