Salesforce Certified Marketing Cloud Account Engagement Consultant Practice Test

Question 151

LenoxSoft is launching a new customer newsletter and wants to ensure prospects who receive their product launch announcements are able to express interest in opting in to receive the newsletter as well. Which feature should meet their needs?

A.

Salesforce Engage and CRM Visible List

B.

Static Public List and Automation Rule

C.

Email Preference Center and Static Public List

D.

Email Preference Center and Dynamic Public List

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Question 152

While reviewing the Velocity section of the Pipeline Report in the B2B Marketing Analytics App, a Marketing Cloud Account Engagement administrator notices that it is taking prospects an average of 30 days to get from the Visitor stage to the Prospect stage. The admin wants to decrease this to 15 days.

What next steps should decrease the transition time?

A.

Offer more conversion points for visitors such as Marketing Cloud Account Engagement forms and landing pages.

B.

Refine scoring and grading models to only give the Sales team the most qualified leads.

C.

Improve lead qualification efficiency by using automation rules to pass leads over to Sales.

D.

Create lead nurturing programs to help the Sales team nurture leads until their deals close.

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Question 153

LenoxSoft's corporate marketing team has Marketing Cloud Account Engagement users who are users in all of their five Marketing Cloud Account Engagement Business Units. User A primarily focuses on the North American business unit (BU), but is asked to review a new Engagement Studio program in the European BU before the European marketing team resumes the program.

How would user A accomplish this?

A.

Instruct the user in the European BU to take a screenshot and email it to them to review.

B.

Use the BU switcher in the North America BU to switch to Europe.

C.

Create a custom user role in the European BU with access to the folder the program is in.

D.

Log out of the North American BU and log into the European BU to review the program.

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Question 154

A company's sales reps use the 'Status' field in Salesforce to indicate where the lead is in the sales funnel. A Marketing Cloud Account Engagement administrator wants to send each prospect a series of nurture emails when their sales rep updates their 'Status' field to 'Nurture.' The administrator wants to automate this entirely inside of Marketing Cloud Account Engagement.

How should this workflow be automated?

A.

Create a custom field for 'Lead Status' > Map it to the 'Status' field in Salesforce > Create an automation rule to detect the 'Nurture' value > Automation rule sends an autoresponder email

B.

Create a custom field for 'Lead Status' > Map it to the 'Status' field in Salesforce > Create a dynamic list to detect the 'Nurture' value > Add as recipient list on engagement program to send emails

C.

Create a report in Salesforce based on lead status of 'Nurture' > Export and import into Marketing Cloud Account Engagement > Create a list from import > Add as recipient list on engagement program

D.

Create a CRM Visible list in Marketing Cloud Account Engagement > Have sales also add these 'Nurture' leads to that list in Salesforce > Create an automation rule to send email based on list membership

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Question 155

Upon provisioning Marketing Cloud Account Engagement, LenoxSoft's Salesforce administrator identifies that a new user, B2BMA Integration, is created. What would be the explanation for this new user?

A.

B2BMA Integration is an automatically provisioned user that sends data to Einstein Analytics for B2B Marketing.

B.

B2BMA Integration is an automatically provisioned user that enables user sync from Salesforce to Marketing Cloud Account Engagement.

C.

B2BMA Integration is an automatically provisioned user that connects to Salesforce to sync data.

D.

B2BMA Integration is an automatically provisioned user that creates Engagement History objects in Salesforce.

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Question 156

LenoxSoft is using three Marketing Cloud Account Engagement Business Units: United States, South America and Canad a.The marketing team for each business unit wants to ensure only certain relevant opportunities sync to their business unit.

What should be configured in order to meet this requirement?

A.

Marketing data sharing rules on contact roles

B.

Marketing data sharing rules on accounts

C.

Marketing data sharing rules on opportunities

D.

Marketing data sharing rules on prospects

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Question 157

A Marketing Cloud Account Engagement customer uses a lot of landing pages for their lead generation strategy. They are creating a layout template and importing in HTML from their website to customize the look and feel of their landing pages. When placing a Marketing Cloud Account Engagement form on their Marketing Cloud Account Engagement landing page using this layout template, the form doesn't appear.

What could be the issue?

A.

The landing page on a browser with the cookies cleared was not tested.

B.

The same layout template on both the form and the landing page was not used.

C.

The %%content%% variable tag in the layout template code was missing.

D.

The form HTML embed code in the layout template code was not used.

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Question 158

What access should sales and marketing users have to access embedded analytics dashboards?

A.

The 'Analytics View Only Embedded App' permission set license

B.

Marketing Cloud Account Engagement Administrator user role and the Marketing Cloud Account Engagement Permission set assigned

C.

Marketing Cloud Account Engagement Permission Set and 'View Reports' Marketing Cloud Account Engagement user permission

D.

Marketing Cloud Account Engagement user connected to a Salesforce user through User Sync

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Question 159

LenoxSoft sends an operational email to all prospects, but finds there are some prospects that did not receive the email.

Why would this happen?

A.

The prospects were set to 'true' for opted out and set to 'false' for do not email.

B.

The prospects were on a suppression list used on the operational list email send.

C.

The prospects are opted out of the list used on the operational list email send.

D.

The prospects were set to 'false' for opted out and set to 'true' for do not email.

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Question 160

LenoxSoft has published a new white paper. When prospects submit a 'Request a Download' form, they should receive this white paper in an email. All prospects who receive the email and view the white paper should receive an additional +10 points added to their score.

Which sequence of events would meet their goal?

A.

Upload the white paper as a new File > Create a Custom Redirect to the white paper file > Create a new Email Template that contains the Custom Redirect link > Create a new Form with the Completion actions 'Send autoresponder email' AND 'Adjust score :: +10'

B.

Upload the white paper as a new File > Create a Custom Redirect to the white paper file > Create a new Email Template with the Completion Action 'On click :: Adjust score :: +10' that contains the Custom Redirect link > Create a new Form with the Completion Actions 'Send autoresponder email'

C.

Upload the white paper as a new File > Create a Custom Redirect to the white paper file with the Completion Action 'Adjust score :: +10' > Create a new Email Template that contains the Custom Redirect link > Create a new Form with the Completion Actions 'Send autoresponder email'

D.

Upload the white paper as a new File > Create a new Form > On Step 4 of the Form Wizard, check the box to 'Redirect the prospect instead of showing the form's Thank You Content' and specify the white paper file link > Add Completion Actions 'Send autoresponder email' AND 'Adjust score :: +10' to the Form