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Salesforce Certified Marketing Cloud Email Specialist Practice Test - Questions Answers, Page 8

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Question 71

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Northern Trail Outfitters imports a daily feed of active customers into a data extension. A customer is only included in the daily feed if they meet the criteria to remain active.

Which import option should be used to ensure the data extension only contains currently active customers?

Append
Append
Overwrite
Overwrite
Add and Update
Add and Update
Suggested answer: B
asked 23/09/2024
Kaniamuthan K
41 questions

Question 72

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Northern Trail Outfitters (NTO) wants to manager subscriber preferences at the communication theme level. NTO'S subscribers are stored in data extensions.

Which Marketing Cloud feature should be used to achieve this?

Publication Lists
Publication Lists
List Unsubscribes
List Unsubscribes
Journey Builder Sends
Journey Builder Sends
Suggested answer: A
asked 23/09/2024
Henry Hendricks
26 questions

Question 73

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A marketer has noticed an increase in unsubscribes. They would like to address this concern but, going into a holiday season, want to avoid eliminating planned emails.

What should they use to easily focus their marketing efforts on subscribers who are least likely to unsubscribe?

Path Optimizer
Path Optimizer
Scoring Split
Scoring Split
Most voted
(1)
Most voted
Frequency Split
Frequency Split
Suggested answer: A
asked 23/09/2024
Jennifer Okai Addey
36 questions

Question 74

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An insurance company has launched a new campaign to target Individuals between 64 and 65 that are not yet enrolled and are opted into email. All subscriber data is stored in one data extension.

How should the marketer use low-code to create this segment?

Create a data filter on the data extension.
Create a data filter on the data extension.
Most voted
(1)
Most voted
Filter the .csv file before import.
Filter the .csv file before import.
Write a query to create a filtered data extension.
Write a query to create a filtered data extension.
Suggested answer: B
asked 23/09/2024
Andrew Vogel
40 questions

Question 75

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Northern Trail Outfitters (NTO) wants to send out three emails In Automation Studio. However, NTO wants to ensure each email is fully sent before the next email begins sending.

How should the automation workflow be built to accomplish this?

Add each Send Email activity to different steps in an automation.
Add each Send Email activity to different steps in an automation.
Include a Verification activity between each step of an automation.
Include a Verification activity between each step of an automation.
Add each Send Email activity to a single step in an automation.
Add each Send Email activity to a single step in an automation.
Suggested answer: C
asked 23/09/2024
Thabo Sebola
38 questions

Question 76

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A marketing manager wants to see how the cross-channel customer population has changed over the last 6 months.

Which report should be run to provide this Information?

Contacts Count
Contacts Count
Contacts Analytics
Contacts Analytics
Audience Engagement Over Time
Audience Engagement Over Time
Suggested answer: B
asked 23/09/2024
Fatima Giordano
49 questions

Question 77

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A healthcare company imports its patient portal registrations at the parent level business unit (BU).

The marketing team would like to ensure individual office locations have access to this data without giving access to the parent level BU.

What should the marketing team do in Automation Studio to ensure data is available at the child BU level?

After the file import, use the transfer file activity to move data into data extensions in child BUS.
After the file import, use the transfer file activity to move data into data extensions in child BUS.
Create automations that import the data directly into the child BUs to bypass the parent level BU.
Create automations that import the data directly into the child BUs to bypass the parent level BU.
After the file import, use the filter activity to populate shared data extensions that are available to child BUs.
After the file import, use the filter activity to populate shared data extensions that are available to child BUs.
Suggested answer: C
asked 23/09/2024
Nicklas Magnusson
40 questions

Question 78

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Northern Trail Outfitters (NTO) sends hundreds of different email campaigns monthly.

What should be set up to help organize NTO's email tracking results?

Create folders in My Tracking and select where to send results when sending an email.
Create folders in My Tracking and select where to send results when sending an email.
Give emails unique names so they are easier to find in the tracking sends tab.
Give emails unique names so they are easier to find in the tracking sends tab.
Remove old tracking results on a regular basis to declutter the results list.
Remove old tracking results on a regular basis to declutter the results list.
Suggested answer: A
asked 23/09/2024
AMMAR SHEIKH SALEH
33 questions

Question 79

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A marketer has built an automation using Automation Studio to send data from a data extension to the SFTP as a .csv file. The automation includes a data extract and completes successfully, but the file is still not showing up on the SFTP.

Which activity is missing?

Fire Event
Fire Event
Import File
Import File
File Transfer
File Transfer
Suggested answer: C
asked 23/09/2024
Thabo Sebola
38 questions

Question 80

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A marketer is asked to create a sendable data extension from various tables including orders, subscribers, and product line items. The resulting data extension will be used as an entry source for a journey.

Which tool should help create this table?

Automation Studio
Automation Studio
Data Designer
Data Designer
Most voted
(1)
Most voted
Audience Studio
Audience Studio
Suggested answer: C
asked 23/09/2024
Ramesh K
42 questions
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